diff --git a/app/controllers/alchemy/admin/pages_controller.rb b/app/controllers/alchemy/admin/pages_controller.rb
index f886805f1b..c93aa3fea0 100644
--- a/app/controllers/alchemy/admin/pages_controller.rb
+++ b/app/controllers/alchemy/admin/pages_controller.rb
@@ -81,6 +81,10 @@ def show
         Current.preview_page = @page
         # Setting the locale to pages language, so the page content has it's correct translations.
         ::I18n.locale = @page.language.locale
+        if @page.service
+          @service = @page.service.new(@page, params: params, preview_mode: true)
+          @service.call
+        end
         render(layout: Alchemy.config.admin_page_preview_layout || "application")
       end
 
diff --git a/app/controllers/alchemy/pages_controller.rb b/app/controllers/alchemy/pages_controller.rb
index 7b3f1fd8ee..1cdbaf5523 100644
--- a/app/controllers/alchemy/pages_controller.rb
+++ b/app/controllers/alchemy/pages_controller.rb
@@ -130,6 +130,16 @@ def load_page
         urlname: params[:urlname],
         language_code: params[:locale] || Current.language.code
       )
+
+      if @page&.service
+        begin
+          @service = @page.service.new(@page, params: params)
+          @service.call
+        rescue Alchemy::PageNotFound
+          page_not_found!
+        end
+      end
+
       Current.page = @page
     end
 
diff --git a/app/models/alchemy/page/definitions.rb b/app/models/alchemy/page/definitions.rb
index bb69bc1d7c..c8e79608a1 100644
--- a/app/models/alchemy/page/definitions.rb
+++ b/app/models/alchemy/page/definitions.rb
@@ -7,6 +7,8 @@ class Page < BaseRecord
     module Definitions
       extend ActiveSupport::Concern
 
+      delegate :service, to: :definition
+
       module ClassMethods
         # Register a custom page layouts repository
         #
diff --git a/app/models/alchemy/page_definition.rb b/app/models/alchemy/page_definition.rb
index b979bbe059..140fed967f 100644
--- a/app/models/alchemy/page_definition.rb
+++ b/app/models/alchemy/page_definition.rb
@@ -20,6 +20,7 @@ class PageDefinition
     attribute :hide, :boolean, default: false
     attribute :editable_by
     attribute :hint
+    attribute :service, Alchemy::PageServiceType.new
 
     # Needs to be down here in order to have the attribute reader
     # available after the attribute is defined.
diff --git a/app/services/alchemy/base_page_service.rb b/app/services/alchemy/base_page_service.rb
new file mode 100644
index 0000000000..a9869982c7
--- /dev/null
+++ b/app/services/alchemy/base_page_service.rb
@@ -0,0 +1,32 @@
+# frozen_string_literal: true
+
+module Alchemy
+  # Base class for page services that can be attached to page layouts
+  # via the +service+ option in +page_layouts.yml+.
+  #
+  # Subclasses must implement {#call} to load data or perform logic
+  # before the page is rendered.
+  #
+  # @abstract Subclass and override {#call} to implement a page service.
+  class BasePageService
+    attr_reader :page, :params, :preview_mode
+
+    # @param page [Alchemy::Page] the page being rendered
+    # @param params [ActionController::Parameters] the request parameters
+    # @param preview_mode [Boolean] whether the page is rendered in admin preview
+    def initialize(page, params: ActionController::Parameters.new, preview_mode: false)
+      @page = page
+      @params = params
+      @preview_mode = preview_mode
+    end
+
+    # Entrypoint method of the page service.
+    # It can initialize and load necessary data or raise an {Alchemy::PageNotFound} error.
+    #
+    # @abstract
+    # @return [void]
+    def call
+      raise NotImplementedError
+    end
+  end
+end
diff --git a/app/types/alchemy/page_service_type.rb b/app/types/alchemy/page_service_type.rb
new file mode 100644
index 0000000000..fb44c0f4be
--- /dev/null
+++ b/app/types/alchemy/page_service_type.rb
@@ -0,0 +1,27 @@
+# frozen_string_literal: true
+
+module Alchemy
+  class PageServiceType < ActiveModel::Type::Value
+    def cast(value)
+      return nil if value.nil?
+
+      value.constantize
+    rescue NameError
+      raise ArgumentError, "Service class \"#{value}\" could not be found."
+    end
+
+    def assert_valid_value(value)
+      return if value.nil?
+
+      begin
+        klass = value.constantize
+      rescue NameError
+        raise ArgumentError, "Service class \"#{value}\" could not be found. Make sure it is defined and available."
+      end
+
+      unless klass < BasePageService
+        raise ArgumentError, "Service class \"#{value}\" must be a subclass of Alchemy::BasePageService."
+      end
+    end
+  end
+end
diff --git a/lib/alchemy/errors.rb b/lib/alchemy/errors.rb
index fd44dafd18..abcfe17837 100644
--- a/lib/alchemy/errors.rb
+++ b/lib/alchemy/errors.rb
@@ -85,4 +85,7 @@ def message
       "Unknown Version! Please use one of #{Alchemy::EagerLoading::PAGE_VERSIONS.join(", ")}"
     end
   end
+
+  # Raised by page definition services to trigger a 404 response.
+  class PageNotFound < StandardError; end
 end
diff --git a/spec/controllers/alchemy/admin/pages_controller_spec.rb b/spec/controllers/alchemy/admin/pages_controller_spec.rb
index 30869c2fc4..41343e402e 100644
--- a/spec/controllers/alchemy/admin/pages_controller_spec.rb
+++ b/spec/controllers/alchemy/admin/pages_controller_spec.rb
@@ -87,6 +87,15 @@
     end
   end
 
+  describe "#show" do
+    let(:page) { create(:alchemy_page, page_layout: "with_service") }
+
+    it "assigns the service instance to @service" do
+      get :show, params: {id: page.id}
+      expect(assigns(:service)).to be_a(DummyPageService)
+    end
+  end
+
   describe "#publish" do
     let(:page) { create(:alchemy_page) }
 
diff --git a/spec/controllers/alchemy/pages_controller_spec.rb b/spec/controllers/alchemy/pages_controller_spec.rb
index cdc00b12f2..e32ecb2519 100644
--- a/spec/controllers/alchemy/pages_controller_spec.rb
+++ b/spec/controllers/alchemy/pages_controller_spec.rb
@@ -257,5 +257,25 @@ module Alchemy
         end
       end
     end
+
+    describe "Page definition service" do
+      let(:page_with_service) { create(:alchemy_page, :public, page_layout: :with_service) }
+
+      context "when the page definition has a service" do
+        it "assigns the service instance to @service" do
+          get :show, params: {urlname: page_with_service.urlname}
+          expect(assigns(:service)).to be_a(DummyPageService)
+        end
+      end
+
+      context "when the service raises Alchemy::PageNotFound" do
+        it "renders a 404" do
+          expect_any_instance_of(DummyPageService).to receive(:call).and_raise(Alchemy::PageNotFound)
+          expect {
+            get :show, params: {urlname: page_with_service.urlname}
+          }.to raise_error(ActionController::RoutingError)
+        end
+      end
+    end
   end
 end
diff --git a/spec/dummy/app/services/dummy_page_service.rb b/spec/dummy/app/services/dummy_page_service.rb
new file mode 100644
index 0000000000..34177e312a
--- /dev/null
+++ b/spec/dummy/app/services/dummy_page_service.rb
@@ -0,0 +1,6 @@
+# frozen_string_literal: true
+
+class DummyPageService < Alchemy::BasePageService
+  def call
+  end
+end
diff --git a/spec/dummy/config/alchemy/page_layouts.yml b/spec/dummy/config/alchemy/page_layouts.yml
index 51742ea56e..8203038585 100644
--- a/spec/dummy/config/alchemy/page_layouts.yml
+++ b/spec/dummy/config/alchemy/page_layouts.yml
@@ -59,5 +59,9 @@
     - menu
   layoutpage: true
 
+- name: with_service
+  service: DummyPageService
+  elements: [article]
+
 - name: <%= 'erb_' + 'layout' %>
   unique: true
diff --git a/spec/libraries/alchemy/tasks/usage_spec.rb b/spec/libraries/alchemy/tasks/usage_spec.rb
index c8e525228e..d8fb620630 100644
--- a/spec/libraries/alchemy/tasks/usage_spec.rb
+++ b/spec/libraries/alchemy/tasks/usage_spec.rb
@@ -61,7 +61,8 @@
         {"page_layout" => "footer", "count" => 0},
         {"page_layout" => "news", "count" => 0},
         {"page_layout" => "readonly", "count" => 0},
-        {"page_layout" => "search", "count" => 0}
+        {"page_layout" => "search", "count" => 0},
+        {"page_layout" => "with_service", "count" => 0}
       ]
     end
   end
diff --git a/spec/models/alchemy/page_definition_spec.rb b/spec/models/alchemy/page_definition_spec.rb
index 1b034a761d..3faf625efb 100644
--- a/spec/models/alchemy/page_definition_spec.rb
+++ b/spec/models/alchemy/page_definition_spec.rb
@@ -20,6 +20,7 @@ module Alchemy
       it { is_expected.to have_key(:hide) }
       it { is_expected.to have_key(:editable_by) }
       it { is_expected.to have_key(:hint) }
+      it { is_expected.to have_key(:service) }
     end
 
     describe "#blank?" do
diff --git a/spec/models/alchemy/site_spec.rb b/spec/models/alchemy/site_spec.rb
index d453b5004a..8fec36ae1b 100644
--- a/spec/models/alchemy/site_spec.rb
+++ b/spec/models/alchemy/site_spec.rb
@@ -170,7 +170,7 @@ module Alchemy
 
         it "returns all non 'layoutpage' page layout names" do
           allow(Site).to receive(:definitions).and_return([])
-          expect(site.page_layout_names).to eq(%w[index readonly standard everything news search contact erb_layout])
+          expect(site.page_layout_names).to eq(%w[index readonly standard everything news search contact with_service erb_layout])
         end
 
         context "when layoutpages are requested" do
@@ -211,7 +211,8 @@ module Alchemy
             "contact",
             "footer",
             "erb_layout",
-            "search"
+            "search",
+            "with_service"
           ])
         end
       end
diff --git a/spec/types/alchemy/page_service_type_spec.rb b/spec/types/alchemy/page_service_type_spec.rb
new file mode 100644
index 0000000000..91e9a2fd28
--- /dev/null
+++ b/spec/types/alchemy/page_service_type_spec.rb
@@ -0,0 +1,60 @@
+# frozen_string_literal: true
+
+require "rails_helper"
+
+module Alchemy
+  RSpec.describe PageServiceType do
+    subject(:type) { described_class.new }
+
+    # A class without a #call method
+    let(:non_service_class) do
+      Class.new
+    end
+
+    before do
+      stub_const("NotAService", non_service_class)
+    end
+
+    describe "#cast" do
+      context "with nil" do
+        it "returns nil" do
+          expect(type.cast(nil)).to be_nil
+        end
+      end
+
+      context "with a valid class name" do
+        it "returns the class constant" do
+          expect(type.cast("DummyPageService")).to eq(DummyPageService)
+        end
+      end
+
+      it "raises for a non-existent class" do
+        expect { type.cast("DoesNotExist") }.to raise_error(
+          ArgumentError, /could not be found/
+        )
+      end
+    end
+
+    describe "#assert_valid_value" do
+      it "accepts nil" do
+        expect { type.assert_valid_value(nil) }.not_to raise_error
+      end
+
+      it "accepts a valid service class name" do
+        expect { type.assert_valid_value("DummyPageService") }.not_to raise_error
+      end
+
+      it "raises for a non-existent class" do
+        expect { type.assert_valid_value("DoesNotExist") }.to raise_error(
+          ArgumentError, /could not be found/
+        )
+      end
+
+      it "raises for a class that is not a subclass of BasePageService" do
+        expect { type.assert_valid_value("NotAService") }.to raise_error(
+          ArgumentError, /must be a subclass of Alchemy::BasePageService/
+        )
+      end
+    end
+  end
+end