SEO Analytics System (Google Apps Script)

A scalable SEO and traffic analytics solution built on Google Apps Script and Google Sheets.

Overview

This system is designed to collect, process, and analyze traffic and event data from multiple sources.

It provides a structured approach to building analytics without heavy infrastructure — directly inside Google ecosystem.

Architecture

Client (Google Sheets / HTML UI)
→ Google Apps Script (backend logic)
→ External sources (forms, webhooks, APIs)

Key principles:

• Thin client (spreadsheet)
• Centralized logic (library)
• Scalable data model

Core features

• Traffic source tracking (UTM, channels)
• Event collection via webhooks
• Data aggregation and reporting
• Validation and data normalization
• Multi-project support

Use cases

• SEO traffic analytics
• Marketing performance tracking
• Lead source analysis
• Internal business dashboards

Tech stack

• Google Apps Script (V8)
• Google Sheets
• HTMLService (UI)
• Web Apps (API endpoints)

Availability

This repository demonstrates architecture and approach.

Core business logic is part of a commercial solution and is not fully disclosed.

For implementation or access — contact me.