diff --git a/admin.js b/admin.js
index 2a3be8e..2919d38 100644
--- a/admin.js
+++ b/admin.js
@@ -63,7 +63,8 @@ window.camptix = window.camptix || { models: {}, views: {}, collections: {} };
 					model: this.model.toJSON(),
 					fields: camptix.collections.segmentFields.toJSON(),
 					ops: selectedField.get( 'ops' ),
-					type: selectedField.get( 'type' )
+					type: selectedField.get( 'type' ),
+					placeholder: selectedField.get('placeholder')
 				};
 
 				if ( data.type == 'select' ) {
@@ -130,7 +131,8 @@ window.camptix = window.camptix || { models: {}, views: {}, collections: {} };
 				caption: '',
 				option_value: '',
 				ops: [ 'is', 'is not' ],
-				values: []
+				values: [],
+				placeholder: ''
 			}
 		});
 
diff --git a/camptix.php b/camptix.php
index 9fe9aea..089af18 100644
--- a/camptix.php
+++ b/camptix.php
@@ -3191,7 +3191,7 @@ function menu_tools_notify() {
 						<# }); #>
 					</select>
 					<# } else if ( data.type == 'text' ) { #>
-					<input type="text" class="segment-value regular-text" value="{{ data.model.value }}" />
+					<input placeholder="{{ data.placeholder }}" type="text" class="segment-value regular-text" value="{{ data.model.value }}" />
 					<# } #>
 				</div>
 
@@ -3226,7 +3226,8 @@ function menu_tools_notify() {
 				caption: 'Purchase date',
 				option_value: 'date',
 				type: 'text',
-				ops: [ 'before', 'after' ]
+				ops: [ 'before', 'after' ],
+				placeholder: 'YYYY-MM-DD',
 			}));
 
 			<?php foreach ( $this->get_all_questions() as $question ) : ?>