diff --git a/src/reader-activation-auth/index.js b/src/reader-activation-auth/index.js
index 9a159f3584..831ba8e3e7 100644
--- a/src/reader-activation-auth/index.js
+++ b/src/reader-activation-auth/index.js
@@ -47,6 +47,10 @@ window.newspackRAS.push( readerActivation => {
 			ev.preventDefault();
 			const modalTrigger = ev.target;
 			let callback, redirect;
+
+			// Check ancestors to see if we're signing in to an existing account.
+			const isExistingAccountFlow = Boolean( modalTrigger.closest( '.newspack-registration__have-account' ) );
+
 			if ( ev.target.getAttribute( 'data-redirect' ) ) {
 				redirect = ev.target.getAttribute( 'data-redirect' );
 			} else {
@@ -62,7 +66,9 @@ window.newspackRAS.push( readerActivation => {
 					}
 				}
 			}
-			if ( redirect && redirect !== '#' ) {
+
+			// If we're in a modal, ignore redirect so 'Continue' dismisses it and reader can continue on the current page.
+			if ( redirect && redirect !== '#' && ! isExistingAccountFlow ) {
 				callback = () => {
 					window.location.href = redirect;
 				};