diff --git a/data_pipeline/run_pipeline.py b/data_pipeline/run_pipeline.py
index 28f75f6..9dd79b9 100644
--- a/data_pipeline/run_pipeline.py
+++ b/data_pipeline/run_pipeline.py
@@ -18,6 +18,7 @@
 from data_pipeline.stages.publish_lifecycle import (
     run_integrity_gate,
     promote_semantic_version,
+    activate_published_version,
 )
 
 
@@ -84,7 +85,7 @@ def finalize_run(run_context: RunContext, status: str) -> None:
         payload = json.load(file)
 
     payload["status"] = status
-    payload["complete_at"] = dt.utcnow().isoformat()
+    payload["completed_at"] = dt.utcnow().isoformat()
 
     if status == "SUCCESS":
         payload["published"] = True
@@ -251,6 +252,21 @@ def main() -> None:
         finalize_run(run_context, "FAILED")
         sys.exit(1)
 
+    finalize_run(run_context, "SUCCESS")
+
+    activation = activate_published_version(run_context)
+
+    persist_json(
+        run_context.logs_path / "publish_activation_report.json",
+        {
+            "run_id": run_context.run_id,
+            "report": activation,
+        },
+    )
+
+    if activation["status"] == "failed":
+        sys.exit(1)
+
     sys.exit(0)
 
 
diff --git a/data_pipeline/stages/publish_lifecycle.py b/data_pipeline/stages/publish_lifecycle.py
index cb7fc50..ce6cd66 100644
--- a/data_pipeline/stages/publish_lifecycle.py
+++ b/data_pipeline/stages/publish_lifecycle.py
@@ -4,6 +4,9 @@
 
 import pandas as pd
 import shutil
+from datetime import datetime as dt
+import json
+import os
 
 from typing import Dict, List
 from data_pipeline.shared.run_context import RunContext
@@ -157,7 +160,7 @@ def promote_semantic_version(run_context: RunContext) -> Dict:
     report = init_report()
 
     semantic_path = run_context.semantic_path
-    version_path = run_context.version_path
+    version_path = run_context.version_path / "seller_semantic"
 
     if version_path.exists():
         report["status"] = "failed"
@@ -191,6 +194,57 @@ def promote_semantic_version(run_context: RunContext) -> Dict:
     return report
 
 
+# ------------------------------------------------------------
+# PUBLISHED ATOMIC POINTER
+# ------------------------------------------------------------
+
+
+def activate_published_version(run_context: RunContext) -> Dict:
+    """
+    Published version activation step.
+
+    Atomically updates the latest-version pointer to the newly promotedsemantic snapshot. <br>
+    Guarantee BI dashboards read only fully published versions.
+
+    Chronological behavior:
+
+    - Initializes run-scoped reporting.
+    - Builds the pointer payload with run lineage metadata.
+    - Writes payload to a temporary pointer file.
+    - Atomically swaps the temporary file into the latest pointer path.
+    - Emits success signal when the swap completes.
+
+    Notes:
+    - Uses temp-file + os.replace for atomicity.
+    - Assumes version promotion has already succeeded.
+    """
+
+    report = init_report()
+
+    latest_path = run_context.latest_pointer_path
+    tmp_path = latest_path.with_suffix(".tmp")
+
+    payload = {
+        "run_id": run_context.run_id,
+        "version": f"v{run_context.run_id}",
+        "published_at": dt.utcnow().isoformat(),
+    }
+
+    try:
+        with open(tmp_path, "w") as file:
+            json.dump(payload, file, indent=2)
+
+        os.replace(tmp_path, latest_path)
+
+    except Exception as e:
+        report["status"] = "failed"
+        log_error(str(e), report)
+
+    log_info("Atomic pointer swap successful", report)
+
+    return report
+
+
 # =============================================================================
 # END OF SCRIPT
 # =============================================================================
diff --git a/tests/stages/test_publish_lifecycle.py b/tests/stages/test_publish_lifecycle.py
index 7bc4122..20fb8cd 100644
--- a/tests/stages/test_publish_lifecycle.py
+++ b/tests/stages/test_publish_lifecycle.py
@@ -294,7 +294,8 @@ def test_promote_semantic_version_fails_on_making_directory(tmp_path):
     run_context.initialize_directories()
 
     # Force mkdir to raise
-    run_context.version_path.mkdir(parents=True)
+    published_version_path = run_context.version_path / "seller_semantic"
+    published_version_path.mkdir(parents=True)
 
     report = promote_semantic_version(run_context)
 
diff --git a/tests/test_run_pipeline.py b/tests/test_run_pipeline.py
index 52a3f5e..7becfdd 100644
--- a/tests/test_run_pipeline.py
+++ b/tests/test_run_pipeline.py
@@ -148,14 +148,14 @@ def test_main_success(monkeypatch, tmp_path):
         },  # Pass, status success
     )
 
-    monkeypatch.setattr(
-        "data_pipeline.run_pipeline.promote_semantic_version",
-        lambda *a, **k: {
-            "status": "success",
-            "errors": [],
-            "info": [],
-        },  # Pass, status success
-    )
+    # monkeypatch.setattr(
+    #     "data_pipeline.run_pipeline.promote_semantic_version",
+    #     lambda *a, **k: {
+    #         "status": "success",
+    #         "errors": [],
+    #         "info": [],
+    #     },  # Pass, status success
+    # )
 
     monkeypatch.setattr(
         "data_pipeline.run_pipeline.snapshot_raw",