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GitLog GTM Documents - Complete Index

Created: 2026-03-09
Status: Ready to Execute

📚 GTM Documentation Suite

1. GTM_STRATEGY.md - Master Strategy Document

Purpose: Overall go-to-market strategy
Includes:

  • Executive summary
  • Market opportunity
  • Target audience (ICP)
  • Pricing strategy
  • Launch channels (Tier 1, 2, 3)
  • Launch timeline (Day -7 to Day 30)
  • Channel-specific strategies
  • Email outreach templates
  • Success metrics
  • Content calendar overview
  • Crisis management

Best For: Understanding overall strategy

2. LAUNCH_POSTS.md - Copy & Paste Launch Posts

Purpose: Ready-to-post content for all channels
Includes:

  • Twitter/X launch thread (11 posts)
  • LinkedIn launch post
  • Reddit posts (r/SaaS, r/entrepreneur, r/webdev, r/indiehackers)
  • Email templates (waitlist, follow-up)
  • DM templates (Twitter, LinkedIn)
  • Launch day checklist

Best For: Launch day execution

3. SOCIAL_MEDIA_CALENDAR.md - Content Calendar

Purpose: 4-week content plan
Includes:

  • Week 1: Launch week (day-by-day)
  • Week 2-4: Growth phase
  • Content pillars (40-30-20-10 rule)
  • Engagement strategy
  • Content templates
  • Growth hacks
  • Platform-specific tips
  • Success metrics

Best For: Daily social media execution

🎯 Quick Start Guide

Step 1: Read GTM_STRATEGY.md (30 minutes)

Understand the overall strategy, target audience, and positioning.

Step 2: Prepare Assets (2-3 hours)

  • Create demo video (Loom, 2 min)
  • Take 10+ screenshots
  • Create 5+ GIFs of features
  • Set up analytics (PostHog, GA)
  • Prepare social media graphics (Canva)

Step 3: Customize Templates (1 hour)

  • Add your Twitter handle to all posts
  • Add real metrics to templates
  • Customize for your product
  • Prepare customer testimonials (if any)

Step 4: Launch! (Day 1)

Follow the launch day checklist in LAUNCH_POSTS.md

Step 5: Execute Content Calendar (Daily)

Follow SOCIAL_MEDIA_CALENDAR.md for daily posts

📊 Launch Timeline

Pre-Launch (Week 0)

Read: GTM_STRATEGY.md - Pre-Launch section
Do:

  • Prepare all assets
  • Write launch posts
  • Create demo video
  • Set up analytics
  • Build waitlist

Launch Day (Day 1)

Read: LAUNCH_POSTS.md - Launch Day Checklist
Do:

  • Post on all channels (6 AM - 9 AM)
  • Respond to comments (all day)
  • Share progress updates (every 4 hours)
  • Send launch email (9 AM)
  • Post recap (8 PM)

Week 1 (Day 1-7)

Read: SOCIAL_MEDIA_CALENDAR.md - Week 1
Do:

  • Post 3-5 tweets/day
  • Respond to all comments
  • Share user wins
  • Post #buildinpublic updates
  • DM 20 potential users/day

Week 2-4 (Growth)

Read: SOCIAL_MEDIA_CALENDAR.md - Week 2-4
Do:

  • Content marketing (2 blog posts/week)
  • SEO optimization
  • Paid ads testing ($100 budget)
  • Partnership outreach
  • Guest post pitches

🎯 Channel Priorities

Tier 1 (Focus 80% energy here)

  1. Twitter/X - #buildinpublic community
  2. Reddit - r/SaaS, r/entrepreneur, r/webdev
  3. Product Hunt - Launch day
  4. Indie Hackers - Community post

Tier 2 (Focus 15% energy)

  1. LinkedIn - Founder network
  2. Hacker News - Show HN
  3. Dev Communities - Dev.to, Hashnode

Tier 3 (Focus 5% energy)

  1. Facebook Groups - SaaS founders
  2. Discord/Slack - Founder communities
  3. Email Outreach - Personal DMs
  4. Guest Posts - Dev blogs
  5. Podcasts - Indie hacker podcasts

📈 Success Metrics

Week 1 Goals

  • 100 signups
  • 15 Pro users ($285 MRR)
  • 1,000 Twitter followers
  • 500 Reddit upvotes
  • #3 Product of the Day on PH
  • 5 user testimonials

Month 1 Goals

  • 500 signups
  • 50 Pro users ($950 MRR)
  • 5,000 Twitter followers
  • 10 customer stories
  • First enterprise customer
  • Break even on costs

Month 3 Goals

  • 2,000 signups
  • 200 Pro users ($3,800 MRR)
  • 20,000 Twitter followers
  • First hire (contractor)
  • 50% MoM growth
  • First integration partnership

🎨 Asset Checklist

Visual Assets (Create Before Launch)

  • Product screenshots (10+)
  • Feature demo GIFs (5+)
  • Demo video (Loom, 2 min)
  • Social media graphics (Canva, 5+)
  • Logo variations (light, dark, icon)
  • OG images for sharing
  • Architecture diagram
  • Team/founder photo

Written Assets (Write Before Launch)

  • Launch post templates (per channel)
  • Email templates (waitlist, onboarding)
  • DM templates (Twitter, LinkedIn)
  • FAQ document
  • About page copy
  • Feature descriptions
  • Customer testimonials (if any)

Technical Assets (Setup Before Launch)

  • Landing page optimized for conversion
  • Analytics setup (PostHog, Google Analytics)
  • Error tracking (Sentry)
  • Uptime monitoring
  • Email automation (Resend)
  • Social media scheduling (Buffer/Hootsuite)

🚨 Common Mistakes to Avoid

❌ Don't Do This

  • Post same content on all channels (customize per platform)
  • Delete negative comments (respond professionally)
  • Argue with critics (acknowledge and move on)
  • Spam multiple subreddits same day (space it out)
  • Buy ads before organic traction (waste of money)
  • Ignore comments/DMs (respond within 2 hours)
  • Give up after Week 1 (momentum builds over time)

✅ Do This Instead

  • Customize posts per channel
  • Respond to ALL comments quickly
  • Be humble and ask for feedback
  • Share real metrics (transparency wins)
  • Focus on organic first (ads later)
  • DM potential users personally
  • Iterate based on feedback

📞 Support & Resources

Tools Mentioned

  • Loom - Demo video recording
  • Canva - Social media graphics
  • PostHog - Product analytics
  • Google Analytics - Web analytics
  • Sentry - Error tracking
  • Buffer - Social media scheduling
  • Resend - Email automation

Communities to Join

  • Twitter #buildinpublic community
  • r/SaaS
  • Indie Hackers
  • Y Combinator Hacker News
  • Product Hunt makers

Books/Podcasts

  • "The Mom Test" (customer interviews)
  • "Traction" (marketing channels)
  • "Start Small, Stay Small" (indie SaaS)
  • Indie Hackers Podcast
  • My First Million Podcast

🎉 Final Checklist

Before Launch

  • Read all 3 GTM documents
  • Prepare all visual assets
  • Write all launch posts
  • Set up analytics
  • Test all flows end-to-end
  • Prepare customer support (email, docs)

Launch Day

  • Post on all channels (6-9 AM)
  • Respond to comments (all day)
  • Share progress updates (every 4 hours)
  • Send launch email (9 AM)
  • Post recap (8 PM)

Week 1

  • Post 3-5 tweets/day
  • Respond to all comments
  • Share user wins
  • Post #buildinpublic updates
  • DM 20 potential users/day

Week 2-4

  • Content marketing (2 blog posts/week)
  • SEO optimization
  • Paid ads testing ($100 budget)
  • Partnership outreach
  • Guest post pitches

📊 Document Summary

Document Purpose Time to Read Action Items
GTM_STRATEGY.md Overall strategy 30 min Strategic planning
LAUNCH_POSTS.md Copy-paste posts 15 min Launch execution
SOCIAL_MEDIA_CALENDAR.md Content calendar 20 min Daily posting

Total Time Investment: 1-2 hours to read + 4-6 hours to prepare assets

Expected Outcome: 100 signups Week 1, $1k MRR Month 1

🚀 Ready to Launch!

All documents created: ✅
All templates ready: ✅
All checklists complete: ✅

Next Step: Execute! 🎯

Last Updated: 2026-03-09
Status: Ready to Launch

Good luck with your launch! 🎉