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feat: add strategic tier to measurement, cost case + 2 failure scenarios to barriers, financial framing to decisions
- measurement.html: new Tier 1 (Strategic Intelligence) with 4 KPIs leading before operational tiers; existing tiers renumbered 02-05; intro copy rewritten to lead with decision quality
- barriers.html: two new failure scenarios (D: LLM confidence inflation, E: governance bypass under time pressure); new cost case section (§9 from whitepaper) with 3 cards covering decision risk, silent intelligence loss, and AI ROI destruction; BCG 2024 added to citations
- decisions.html: financial consequence framing added to all 5 cases; intro copy sharpened to name the cost of inaction
- site.css: .case-fin style added for financial consequence blocks; .kpi-tier--strategic colour token added
@@ -58,6 +60,7 @@ <h3>Detecting emerging themes before they are named</h3>
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visibility of persistent, converging signals across both the documented content estate and tacit knowledge
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networks, allowing leaders to see change forming before it becomes obvious - without being asked to react to
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noise.</p>
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<divclass="case-fin">Organisations that act 6–12 months ahead of a strategic shift establish positions that are difficult to reverse. The intelligence value is timing: the difference between leading a change and responding to it.</div>
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<divclass="case-out">Earlier, better-timed strategic awareness without overreaction.</div>
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</div>
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</div>
@@ -76,6 +79,7 @@ <h3>Measuring concentration risk in the knowledge estate</h3>
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with them when they leave.<spanclass="cite">KMWorld, 2024</span> Knowledge Intelligence makes this risk
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visible and measurable before it becomes a crisis - treating knowledge concentration the same way a finance
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team treats exposure in a portfolio.</p>
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<divclass="case-fin">Replacing a senior knowledge holder costs between 1.5× and 2× their annual salary — and that figure does not account for the intelligence that cannot be recovered at any price. KI makes concentration risk visible before it becomes a loss event.</div>
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<divclass="case-out">Knowledge risk becomes a manageable condition, not an invisible one.</div>
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</div>
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</div>
@@ -92,6 +96,7 @@ <h3>Evidence-based evolution of strategic concepts</h3>
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Intelligence provides visibility into how concepts perform across the full knowledge estate, in documents,
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in practice, and in expert judgement, enabling deliberate and evidenced evolution rather than conceptual
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drift.</p>
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<divclass="case-fin">The cost is not just intellectual: it is the compounded investment in training, tooling, and consulting directed at frameworks whose performance has never been measured. KI provides evidence-based visibility into concept performance — enabling deliberate retirement rather than drift.</div>
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<divclass="case-out">Concepts change based on evidence, not politics or fatigue.</div>
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</div>
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</div>
@@ -109,6 +114,7 @@ <h3>Governing confidence across the knowledge estate</h3>
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class="cite">Dataversity / Gartner, 2025</span> Knowledge Intelligence makes confidence a first-class
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governance dimension, ensuring the knowledge underpinning high-stakes decisions can be interrogated, not
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assumed.</p>
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<divclass="case-fin">For high-stakes decisions — acquisitions, market entries, major platform investments — the financial consequence of acting on low-confidence knowledge can be measured in tens of millions. KI makes confidence a first-class intelligence dimension, so it can be interrogated before the decision is made.</div>
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<divclass="case-out">Confidence becomes governable. Assumptions become visible.</div>
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</div>
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</div>
@@ -125,6 +131,7 @@ <h3>Deliberate alignment between internal knowledge and external context</h3>
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treats external context as weighted evidence, allowing internal understanding to be reinforced, challenged,
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or updated deliberately rather than by crisis. This applies to documented knowledge and to the assumptions
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embedded in expert practice.</p>
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<divclass="case-fin">The intelligence output is not "this knowledge is outdated" — it is "the assumptions underlying this strategic position are no longer supported by current evidence." That is the difference between governance reporting and strategic intelligence.</div>
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<divclass="case-out">Strategic choices grounded in real alignment, not assumption.</div>
<divclass="kpi-desc">The proportion of strategic intelligence domains where fewer than three people or
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repositories hold the relevant knowledge. Tracks fragility in the intelligence pipeline before it becomes
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a loss event.</div>
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<divclass="kpi-signal kpi-signal--risk">
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<divclass="kpi-signal-type">At Risk</div>
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<divclass="kpi-signal-bars"><divclass="kpi-signal-bar"></div><divclass="kpi-signal-bar"></div><divclass="kpi-signal-bar"></div><divclass="kpi-signal-bar"></div><divclass="kpi-signal-bar"></div></div><divclass="kpi-signal-label">Expected loss exposure</div>
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<divclass="kpi-signal-val">Concentration risk is invisible until it crystallises — a departure, a
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reorg, a health event. Replacing a senior knowledge holder costs 1.5–2× annual salary, not
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counting unrecoverable intelligence.</div>
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</div>
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</div>
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<divclass="kpi-card">
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<divclass="kpi-name">Emerging Signal Lead Time</div>
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<divclass="kpi-desc">Average time between KI detecting a convergent pattern across the knowledge estate
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and that pattern becoming mainstream-recognised. Tracks strategic positioning value.</div>
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