diff --git a/e2e-tests/specs/onboarding.spec.js b/e2e-tests/specs/onboarding.spec.js
index d737ce93..81a3c35b 100644
--- a/e2e-tests/specs/onboarding.spec.js
+++ b/e2e-tests/specs/onboarding.spec.js
@@ -62,41 +62,6 @@ test.describe('Onboarding', () => {
         await expect(firstListedSiteCard.locator('.ss-title')).not.toBeEmpty();
     });
 
-    test('Onboarding promo notice can be dismissed and stays hidden after reload', async ({ page, admin }) => {
-        await admin.visitAdminPage(ONBOARDING_URL);
-
-        const promoNotice = page.locator('.ob-onboarding-promo');
-        await expect(promoNotice).toBeVisible();
-
-        // The client sends the dismiss action via FormData, which fetch encodes as
-        // multipart/form-data. Inspect the raw body bytes so the predicate works
-        // regardless of whether the encoding is multipart or url-encoded.
-        const isDismissCall = (request) =>
-            request.url().includes('admin-ajax.php') &&
-            request.method() === 'POST' &&
-            (request.postDataBuffer()?.toString('utf8') ?? '').includes(
-                'dismiss_onboarding_promo_notice'
-            );
-
-        const dismissRequest = page.waitForRequest(isDismissCall);
-        const dismissResponse = page.waitForResponse((response) =>
-            isDismissCall(response.request())
-        );
-
-        await promoNotice.getByRole('button', { name: 'Dismiss notice' }).click();
-
-        const request = await dismissRequest;
-        const response = await dismissResponse;
-        expect(request.postDataBuffer()?.toString('utf8')).toContain(
-            'dismiss_onboarding_promo_notice'
-        );
-        expect(response.ok()).toBeTruthy();
-
-        await expect(promoNotice).toBeHidden();
-        await page.reload();
-        await expect(promoNotice).toBeHidden();
-    });
-
     test('Site Import Customization Rendering', async ({ page, admin }) => {
         await admin.visitAdminPage(ONBOARDING_URL);
         await openFirstSiteAndWaitForData( page );
diff --git a/includes/Admin.php b/includes/Admin.php
index 625c1a2d..e8cd0ac9 100755
--- a/includes/Admin.php
+++ b/includes/Admin.php
@@ -24,10 +24,9 @@ class Admin {
 	const IMPORTED_TEMPLATES_COUNT_OPT = 'tiob_premade_imported';
 	const FEEDBACK_DISMISSED_OPT       = 'tiob_feedback_dismiss';
 
-	const TC_REMOVED_KEY                    = 'tiob_tc_removed';
-	const TC_NEW_NOTICE_DISMISSED           = 'tiob_new_tc_notice_dismissed';
-	const ONBOARDING_PROMO_NOTICE_DISMISSED = 'tiob_onboarding_promo_notice_dismissed';
-	const VISITED_LIBRARY_OPT               = 'tiob_library_visited';
+	const TC_REMOVED_KEY          = 'tiob_tc_removed';
+	const TC_NEW_NOTICE_DISMISSED = 'tiob_new_tc_notice_dismissed';
+	const VISITED_LIBRARY_OPT     = 'tiob_library_visited';
 
 	/**
 	 * Admin page slug
@@ -89,7 +88,6 @@ public function init() {
 		add_action( 'wp_ajax_tpc_get_logs', array( $this, 'external_get_logs' ) );
 
 		add_action( 'wp_ajax_dismiss_new_tc_notice', array( $this, 'dismiss_new_tc_notice' ) );
-		add_action( 'wp_ajax_dismiss_onboarding_promo_notice', array( $this, 'dismiss_onboarding_promo_notice' ) );
 
 		$this->register_feedback_settings();
 
@@ -163,52 +161,6 @@ public function dismiss_new_tc_notice() {
 		$this->ensure_ajax_response( $response );
 	}
 
-	/**
-	 * Dismiss onboarding promo notice.
-	 *
-	 * @return void
-	 */
-	public function dismiss_onboarding_promo_notice() {
-		$response = array(
-			'success' => false,
-			'code'    => 'ti__ob_not_allowed',
-			'message' => 'Not allowed!',
-		);
-
-		if ( ! isset( $_REQUEST['nonce'] ) ) {
-			$this->ensure_ajax_response( $response );
-			return;
-		}
-
-		$nonce = sanitize_text_field( wp_unslash( $_REQUEST['nonce'] ) );
-
-		if ( ! wp_verify_nonce( $nonce, 'dismiss_onboarding_promo_notice' ) ) {
-			$this->ensure_ajax_response( $response );
-			return;
-		}
-
-		if ( ! current_user_can( 'install_plugins' ) ) {
-			$this->ensure_ajax_response( $response );
-			return;
-		}
-
-		$response['success'] = true;
-		unset( $response['code'] );
-		unset( $response['message'] );
-
-		update_option( self::ONBOARDING_PROMO_NOTICE_DISMISSED, 'yes' );
-		$this->ensure_ajax_response( $response );
-	}
-
-	/**
-	 * Decide if the onboarding promo notice should be shown.
-	 *
-	 * @return bool
-	 */
-	private function should_show_onboarding_promo_notice() {
-		return get_option( self::ONBOARDING_PROMO_NOTICE_DISMISSED, 'no' ) !== 'yes';
-	}
-
 	/**
 	 * Decide if the business/agency variant of the onboarding promo text should be shown.
 	 *
@@ -937,11 +889,6 @@ private function get_localization() {
 				'ajaxURL' => esc_url( admin_url( 'admin-ajax.php' ) ),
 				'nonce'   => wp_create_nonce( 'dismiss_new_tc_notice' ),
 			),
-			'onboardingPromoNotice'         => array(
-				'show'    => $this->should_show_onboarding_promo_notice(),
-				'ajaxURL' => esc_url( admin_url( 'admin-ajax.php' ) ),
-				'nonce'   => wp_create_nonce( 'dismiss_onboarding_promo_notice' ),
-			),
 			'onboardingPluginCompatibility' => array(
 				'hyve-lite' => is_php_version_compatible( '8.1' ),
 			),
diff --git a/onboarding/src/Components/OnboardingPromoNotice.js b/onboarding/src/Components/OnboardingPromoNotice.js
deleted file mode 100644
index 9ddfee31..00000000
--- a/onboarding/src/Components/OnboardingPromoNotice.js
+++ /dev/null
@@ -1,96 +0,0 @@
-/* global tiobDash */
-import { __, sprintf } from '@wordpress/i18n';
-import { createInterpolateElement, useState } from '@wordpress/element';
-import { ajaxAction } from '../utils/rest';
-
-const OnboardingPromoNotice = () => {
-	const shouldShowNotice = Boolean( tiobDash.onboardingPromoNotice?.show );
-	const showProMessage = Boolean( tiobDash.onboardingShowProNoticeText );
-
-	const emailBody = sprintf(
-		/* translators: %s: double line break in the starter site request email template */
-		__(
-			'Hi Neve team,%1$sI\'m looking for a starter site for the following project:%1$sProject type: (e.g. Restaurant, Law Firm, SaaS)%1$sKey pages needed: (e.g. Home, About, Services, Contact)%1$sStyle preference: (e.g. Minimal, Bold, Corporate)%1$sAny references: (optional)%1$sThanks',
-			'templates-patterns-collection'
-		),
-		'\n\n'
-	);
-
-	const requestSiteLink =
-		'mailto:contact@themeisle.com?subject=' +
-		encodeURIComponent(
-			__( 'Starter Site Request', 'templates-patterns-collection' )
-		) +
-		'&body=' +
-		encodeURIComponent( emailBody );
-
-	const noticeMessage = showProMessage
-		? createInterpolateElement(
-				__(
-					'Fresh designs built for every niche. Can\'t find what you\'re looking for? As a Pro user, <requestSiteLink>request a site</requestSiteLink> and we\'ll build it for you.',
-					'templates-patterns-collection'
-				),
-				{
-					requestSiteLink: (
-						/* eslint-disable-next-line jsx-a11y/anchor-has-content */
-						<a
-							href={ requestSiteLink }
-							className="ob-onboarding-promo-link"
-						/>
-					),
-				}
-		  )
-		: __(
-				'From free to pro, fresh designs built for every niche. More coming soon.',
-				'templates-patterns-collection'
-		  );
-
-	const [ isVisible, setIsVisible ] = useState( shouldShowNotice );
-
-	if ( ! isVisible ) {
-		return null;
-	}
-
-	const dismissNotice = () => {
-		setIsVisible( false );
-		ajaxAction(
-			tiobDash.onboardingPromoNotice.ajaxURL,
-			'dismiss_onboarding_promo_notice',
-			tiobDash.onboardingPromoNotice.nonce
-		).catch( () => null );
-	};
-
-	return (
-		<div className="ob-onboarding-promo" role="status">
-			<div className="ob-onboarding-promo-badge">
-				{ __( 'New', 'templates-patterns-collection' ) }
-			</div>
-			<div className="ob-onboarding-promo-content">
-				<h3>
-					{ sprintf(
-						/* translators: %s: number of new starter sites */
-						__(
-							'%s new starter sites, just landed.',
-							'templates-patterns-collection'
-						),
-						'80+'
-					) }
-				</h3>
-				<p>{ noticeMessage }</p>
-			</div>
-			<button
-				type="button"
-				className="ob-onboarding-promo-close"
-				onClick={ dismissNotice }
-				aria-label={ __(
-					'Dismiss notice',
-					'templates-patterns-collection'
-				) }
-			>
-				×
-			</button>
-		</div>
-	);
-};
-
-export default OnboardingPromoNotice;
diff --git a/onboarding/src/Components/Steps/SiteList.js b/onboarding/src/Components/Steps/SiteList.js
index 563b4827..f59700b6 100644
--- a/onboarding/src/Components/Steps/SiteList.js
+++ b/onboarding/src/Components/Steps/SiteList.js
@@ -11,7 +11,6 @@ import Toast from '../Toast';
 import Filters from '../Filters';
 import Sites from '../Sites';
 import EditorSelector from '../EditorSelector';
-import OnboardingPromoNotice from '../OnboardingPromoNotice';
 import SVG from '../../utils/svg';
 import { get, track } from '../../utils/rest';
 
@@ -41,7 +40,7 @@ const SiteList = ( {
 
 	const toastMessage = createInterpolateElement(
 		__(
-			'Unlock Access to all premium templates with Neve Business plan. <a></a>.',
+			'Included with Neve Business. <a>See plans</a>',
 			'templates-patterns-collection'
 		),
 		{
@@ -49,10 +48,8 @@ const SiteList = ( {
 				<a
 					href={ tiobDash.onboardingUpsell.upgradeToast }
 					target="_blank"
-					rel="external noreferrer noopener"
-				>
-					{ __( 'Get Started', 'templates-patterns-collection' ) }
-				</a>
+					rel="noopener noreferrer"
+				/>
 			),
 		}
 	);
@@ -211,13 +208,30 @@ const SiteList = ( {
 		<div className="ob-container">
 			<div className="ob-container-inner">
 				<div className="ob-title-wrap">
-					<h1>
-						{ __( 'Choose a design', 'templates-patterns-collection' ) }
-					</h1>
+					<div className="ob-title-text">
+						<h1>
+							{ __(
+								'Choose a design',
+								'templates-patterns-collection'
+							) }
+						</h1>
+						<p className="ob-subtitle">
+							{ createInterpolateElement(
+								__(
+									'<count>Nearly 200 starter sites</count> across every niche, with dozens added recently.',
+									'templates-patterns-collection'
+								),
+								{
+									count: (
+										<span className="ob-subtitle__count" />
+									),
+								}
+							) }
+						</p>
+					</div>
 					<EditorSelector />
 				</div>
 				<Filters />
-				<OnboardingPromoNotice />
 				{ ( personalizing || searching ) && (
 					<div
 						className="ob-ranking-loader"
@@ -248,6 +262,10 @@ const SiteList = ( {
 						setShowToast={ setShowToast }
 						svgIcon={ SVG.logo }
 						className={ showToast === true ? 'show' : '' }
+						heading={ __(
+							'Unlock every premium template',
+							'templates-patterns-collection'
+						) }
 						message={ toastMessage }
 					/>
 				) }
diff --git a/onboarding/src/Components/Toast.js b/onboarding/src/Components/Toast.js
index e65be8f6..8e619675 100644
--- a/onboarding/src/Components/Toast.js
+++ b/onboarding/src/Components/Toast.js
@@ -1,18 +1,33 @@
 import classnames from 'classnames';
+import { __ } from '@wordpress/i18n';
 
-const Toast = ( { svgIcon, message, className, setShowToast } ) => {
+const Toast = ( { svgIcon, heading, message, className, setShowToast } ) => {
 	const handleClose = () => {
 		setShowToast( 'dismissed' );
 	};
 
 	return (
-		<div className={ classnames( 'ob-toast', className ) }>
+		<div
+			className={ classnames( 'ob-toast', className ) }
+			role="status"
+			aria-live="polite"
+		>
+			{ svgIcon && (
+				<span className="ob-toast-icon" aria-hidden="true">
+					{ svgIcon }
+				</span>
+			) }
 			<div className="ob-toast-content">
-				{ svgIcon && <div className="ob-toast-icon">{ svgIcon }</div> }
-				{ message && <p>{ message }</p> }
+				{ heading && <p className="ob-toast-heading">{ heading }</p> }
+				{ message && <p className="ob-toast-message">{ message }</p> }
 			</div>
-			<button className="ob-toast-close" onClick={ handleClose }>
-				&times;
+			<button
+				type="button"
+				className="ob-toast-close"
+				onClick={ handleClose }
+				aria-label={ __( 'Dismiss', 'templates-patterns-collection' ) }
+			>
+				<span aria-hidden="true">&times;</span>
 			</button>
 		</div>
 	);
diff --git a/onboarding/src/scss/_general.scss b/onboarding/src/scss/_general.scss
index f3b1268a..0e5b0abc 100644
--- a/onboarding/src/scss/_general.scss
+++ b/onboarding/src/scss/_general.scss
@@ -135,6 +135,41 @@ iframe {
   display: flex;
   align-items: center;
   justify-content: space-between;
+  gap: 16px;
+}
+
+.ob-title-text {
+  display: flex;
+  flex-direction: column;
+  gap: 4px;
+
+  h1 {
+    margin: 0;
+  }
+}
+
+.ob-subtitle {
+  margin: 6px 0 0;
+  max-width: 56ch;
+  // ~#6E6D6D on white ≈ 4.6:1 → passes WCAG AA while staying clearly secondary to the near-black h1.
+  color: mix($main-text, $inverted-text, 56%);
+  font-size: 14px;
+  line-height: 20px;
+  font-weight: 400;
+  letter-spacing: 0.1px;
+
+  // Subtle emphasis on the catalog claim — weight only, no brand color (would read promotional).
+  .ob-subtitle__count {
+    font-weight: 600;
+    color: $main-text;
+  }
+}
+
+@media (max-width: #{$tablet}) {
+  .ob-subtitle {
+    font-size: 13px;
+    line-height: 19px;
+  }
 }
 
 /**
diff --git a/onboarding/src/scss/_onboarding-promo-notice.scss b/onboarding/src/scss/_onboarding-promo-notice.scss
deleted file mode 100644
index ddc1ef2c..00000000
--- a/onboarding/src/scss/_onboarding-promo-notice.scss
+++ /dev/null
@@ -1,105 +0,0 @@
-.ob-onboarding-promo {
-  display: flex;
-  align-items: center;
-  gap: 24px;
-  background: $primary;
-  border-radius: 16px;
-  padding: 18px 24px;
-  margin: 32px 0;
-}
-
-.ob-onboarding-promo-badge {
-  background: rgba(255, 255, 255, 0.2);
-  color: $inverted-text;
-  border-radius: 10px;
-  padding: 8px 14px;
-  text-transform: uppercase;
-  font-size: 14px;
-  line-height: 20px;
-  font-weight: 700;
-  letter-spacing: 0.06em;
-  flex-shrink: 0;
-}
-
-.ob-onboarding-promo-content {
-  flex: 1;
-
-  h3 {
-    margin: 0 0 6px;
-    color: $inverted-text;
-    font-size: 20px;
-    line-height: 30px;
-    font-weight: 700;
-  }
-
-  p {
-    margin: 0;
-    color: rgba(255, 255, 255, 0.92);
-    font-size: 15px;
-    line-height: 24px;
-    font-weight: 400;
-  }
-
-  .ob-onboarding-promo-link {
-    color: $inverted-text;
-    font-weight: 700;
-    text-decoration: underline;
-  }
-}
-
-.ob-onboarding-promo-close {
-  border: 0;
-  background: rgba(255, 255, 255, 0.2);
-  color: $inverted-text;
-  width: 40px;
-  height: 40px;
-  border-radius: 12px;
-  font-size: 24px;
-  line-height: 1;
-  cursor: pointer;
-  display: inline-flex;
-  align-items: center;
-  justify-content: center;
-  flex-shrink: 0;
-}
-
-@media (max-width: #{$laptop}) {
-  .ob-onboarding-promo {
-    padding: 16px;
-    gap: 16px;
-  }
-
-  .ob-onboarding-promo-badge {
-    font-size: 12px;
-    line-height: 18px;
-    padding: 6px 10px;
-  }
-
-  .ob-onboarding-promo-content {
-    h3 {
-      font-size: 18px;
-      line-height: 28px;
-    }
-
-    p {
-      font-size: 14px;
-      line-height: 22px;
-    }
-  }
-
-  .ob-onboarding-promo-close {
-    width: 36px;
-    height: 36px;
-    font-size: 20px;
-  }
-}
-
-@media (max-width: #{$tablet}) {
-  .ob-onboarding-promo {
-    flex-wrap: wrap;
-  }
-
-  .ob-onboarding-promo-close {
-    margin-left: auto;
-  }
-}
diff --git a/onboarding/src/scss/_toast.scss b/onboarding/src/scss/_toast.scss
index 4e6c3418..4b481153 100644
--- a/onboarding/src/scss/_toast.scss
+++ b/onboarding/src/scss/_toast.scss
@@ -1,50 +1,118 @@
 .ob-toast {
   position: fixed;
-  bottom: 49px;
-  right: 18px;
-  opacity: 0;
-  transform: translateY(20px); /* Start 20px below the final position */
-  transition: opacity 0.5s ease, transform 0.5s ease; /* Add transition */
-  display: inline-flex;
-  padding: 0 16px;
-  align-items: center;
-  gap: 16px;
-  flex-shrink: 0;
+  bottom: 24px;
+  right: 24px;
+  z-index: 100;
+  display: flex;
+  align-items: flex-start;
+  gap: 10px;
+  max-width: 340px;
+  padding: 12px 14px;
   border-radius: $button-radius;
   border: 1px solid $border;
-  background: $light-bg;
-  box-shadow: 8px 8px 40px 0px rgba(0, 0, 0, 0.30);
-  height: 70px;
-  font-size: 16px;
-  font-style: normal;
-  font-weight: 400;
+  background: #fff;
+  box-shadow: 0 6px 24px rgba(0, 0, 0, 0.12);
+  opacity: 0;
+  transform: translateY(12px);
+  transition: opacity 0.35s ease, transform 0.35s ease;
+  pointer-events: none;
 }
 
-.ob-toast-content {
-  display: flex;
-  flex: 1;
-  align-items: center;
-  gap: 16px;
-  p {
-    color: $main-text;
-    font-size: 16px;
+.ob-toast.show {
+  opacity: 1;
+  transform: translateY(0);
+  pointer-events: auto;
+}
+
+.ob-toast-icon {
+  flex: 0 0 auto;
+  line-height: 0;
+  margin-top: 1px;
+
+  svg {
+    width: 24px;
+    height: 24px;
+    display: block;
   }
+}
+
+.ob-toast-content {
+  flex: 1 1 auto;
+  min-width: 0;
+}
+
+.ob-toast-heading {
+  margin: 0;
+  color: $main-text;
+  font-size: 13px;
+  line-height: 18px;
+  font-weight: 600;
+}
+
+.ob-toast-message {
+  margin: 2px 0 0;
+  color: $secondary-text;
+  font-size: 13px;
+  line-height: 18px;
+  font-weight: 400;
+
   a {
-    text-decoration: none;
     color: $primary;
-    font-weight: 700;
+    font-weight: 600;
+    text-decoration: none;
+    white-space: nowrap;
+
+    &:hover,
+    &:focus-visible {
+      text-decoration: underline;
+    }
+
+    &:focus-visible {
+      outline: 2px solid $primary;
+      outline-offset: 2px;
+      border-radius: 2px;
+    }
   }
 }
 
 .ob-toast-close {
+  flex: 0 0 auto;
+  margin: -4px -4px 0 2px;
+  padding: 4px;
   background: none;
   border: none;
-  font-size: 20px;
+  line-height: 1;
+  font-size: 16px;
+  color: $secondary-text;
   cursor: pointer;
+  border-radius: 4px;
+
+  &:hover {
+    color: $main-text;
+  }
+
+  &:focus-visible {
+    outline: 2px solid $primary;
+    outline-offset: 1px;
+  }
 }
 
-/* Add a class to control the appearance */
-.ob-toast.show {
-  opacity: 1; /* Show with full opacity */
-  transform: translateY(0); /* Move to the final position */
+@media (prefers-reduced-motion: reduce) {
+  .ob-toast {
+    transition: opacity 0.2s ease;
+    transform: none;
+  }
+
+  .ob-toast.show {
+    transform: none;
+  }
+}
+
+@media (max-width: #{$tablet}) {
+  .ob-toast {
+    left: 16px;
+    right: 16px;
+    bottom: 16px;
+    max-width: none;
+  }
 }
diff --git a/onboarding/src/style.scss b/onboarding/src/style.scss
index 9938a679..c5a758d8 100644
--- a/onboarding/src/style.scss
+++ b/onboarding/src/style.scss
@@ -4,7 +4,6 @@
 @import "scss/category-buttons";
 @import "scss/search";
 @import "scss/filters";
-@import "scss/onboarding-promo-notice";
 @import "scss/starter-site-card";
 @import "scss/editor-selector";
 @import "scss/site-settings";
diff --git a/onboarding/src/utils/svg.js b/onboarding/src/utils/svg.js
index 3985f31e..0fa1308b 100644
--- a/onboarding/src/utils/svg.js
+++ b/onboarding/src/utils/svg.js
@@ -4,6 +4,7 @@ const SVG = {
 			xmlns="http://www.w3.org/2000/svg"
 			width="40"
 			height="40"
+			viewBox="0 0 40 40"
 			fill="none"
 		>
 			<path