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Campaign Brief Builder

Who this is for: Marketing, growth, product marketing, and founder-led teams planning a campaign.

Work problem: Campaign planning often jumps to channels and copy before the audience, offer, proof, and review constraints are clear.

Inputs

What you need before running this:

  • Campaign goal and target audience.
  • Offer, message, product, or event details.
  • Source proof, constraints, claims, and prohibited language.
  • Channels, timeline, budget, and review requirements.

Copy-ready Codex instruction

Draft a campaign brief from the inputs below.

Use only the facts and claims I provide. Do not invent metrics, customer quotes, guarantees, availability, pricing, or product capabilities. Flag any claim that needs source review.

Campaign goal:
[write]

Audience:
[write]

Offer or message:
[write]

Source proof and claims allowed:
[paste]

Constraints and prohibited claims:
[paste]

Channels and timeline:
[write]

Produce:
1. Campaign objective: one measurable goal if provided, otherwise a clear qualitative goal.
2. Audience and pain point: practical description, no fake personas.
3. Core message: plain-language message and supporting proof.
4. Channel plan: channel, asset, purpose, owner, and review need.
5. Draft asset checklist: what each asset must include.
6. Claims to review: claim, source, risk, and reviewer.
7. Launch readiness questions.

Keep the brief practical and avoid hype.

Expected output

A good run produces:

  • A campaign brief that ties channels to a real goal.
  • Claims and proof separated from creative ideas.
  • Review questions for risky or unsupported language.
  • A clear asset checklist.

Human review checklist

Before using the brief:

  • Confirm the audience, offer, and goal.
  • Check all claims against approved sources.
  • Remove unsupported metrics, guarantees, or urgency.
  • Confirm brand, legal, compliance, and channel review needs.
  • Check that every asset has an owner and due date.

Failure modes

Where this workflow can go wrong:

  • It may make weak proof sound campaign-ready.
  • It may suggest channels without capacity or budget context.
  • It may produce generic positioning if the audience is vague.
  • It may miss platform-specific rules.

Source boundary

This workflow does not validate campaign claims, channel rules, customer permissions, or legal/compliance requirements. It creates a draft brief from approved inputs.