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Copy file name to clipboardExpand all lines: docs/pages/careers/product-marketing-manager.md
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@@ -40,7 +40,7 @@ This is not a role to optimize an existing marketing engine. It's a role to desi
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### The mandate
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- Establish MUIX's positioning and messaging in the Enterprise market - and ensure Sales can articulate them in every deal.
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- Establish MUIX's positioning and messaging in the Enterprise market - and ensure Sales can articulate them in every deal.
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- Generate a qualified pipeline that accelerates Enterprise growth.
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- Build the marketing foundation - processes, playbooks, and infrastructure - that will scale with the business.
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### Positioning & messaging
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- Own and evolve MUIX's positioning and messaging, with a primary focus on the Enterprise market.
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- Own and evolve MUIX's positioning and messaging, with a primary focus on the Enterprise market.
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- Develop differentiated narratives that directly address the core buying conversation: MUI X vs. AG Grid, Bryntum, and the ever-present "we'll build it in-house" alternative.
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- Craft messaging for multiple buyer personas - the frontend engineers who evaluate, the tech leads who recommend, and the engineering managers, VPs, and CTOs who approve budgets.
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- Translate product capabilities (Data Grid, Charts, Date & Time Pickers, Tree View) into clear value narratives tied to productivity, time-to-market, and total cost of ownership.
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- Familiarity with product-led growth (PLG) models - particularly the challenge of converting free or community users into commercial customers.
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- Hands-on familiarity with frontend development or React. You don't need to be an engineer, but you need to understand the audience you're speaking to.
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- Experience as the first or only PMM at a company.
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- Familiarity with marketing automation and CRM tools (e.g., HubSpot).
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- Familiarity with marketing automation and CRM tools (for example, HubSpot).
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