| name | DataDoe | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| description | Project starter which integrates with DataDoe API powered by Deltologic | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| colors |
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| typography |
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| rounded |
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| spacing |
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| components |
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DataDoe is a professional data platform for Amazon sellers. The visual identity is built on a teal brand color (#00897C) representing trust, clarity, and data precision — paired with warm neutral surfaces that keep dense data tables and analytics dashboards readable without visual fatigue.
The design system follows a light-by-default, dark-mode-ready approach with an emphasis on information density, clean borders, and subtle semantic color cues for status and feedback states.
Brand personality: Trustworthy, precise, data-forward, modern but understated. Target audience: Amazon sellers, operations managers, e-commerce analysts. Emotional response: Confidence, clarity, professional calm.
- Primary (#00897C): DataDoe teal — the brand anchor. Used for primary actions, active states, focus rings, and key interactive elements. Derived from the logo mark.
- Primary Foreground (#FAFAF5): Warm off-white text on primary surfaces.
- Background (#FFFFFF): Pure white canvas for content areas in light mode.
- Foreground (#0B0908): Near-black ink for body text and headlines.
- Secondary (#F5F5F4): Warm light gray for secondary buttons, subtle backgrounds, and inactive states.
- Muted (#F5F5F4) / Muted Foreground (#78716C): Subdued surfaces and captions — use for metadata, timestamps, and supporting text.
- Destructive (#E11D48): Vivid rose-red for delete actions, critical errors, and irreversible operations.
- Border (#E7E5E4): Warm gray hairlines for card edges, dividers, and input outlines.
- Success (#22A352): Green for positive outcomes — successful syncs, healthy connections.
- Error (#E23B3B): Red for failures, broken connections, validation errors.
- Warning (#FACC15): Amber for caution states — approaching limits, partial failures.
- Info (#2563EB): Blue for informational banners and neutral highlights.
- Chart palette: 5-color sequence (
chart-1throughchart-5) for data visualizations — warm coral, teal, deep navy, gold, orange — designed for distinguishability at small sizes.
Dark mode inverts to a near-black warm canvas (HSL 20 14.3% 4.1%) with slightly boosted primary saturation (HSL 174.3 100% 32%) for legibility. Borders and muted surfaces shift to HSL 12 6.5% 15.1%.
- Font Family: Plus Jakarta Sans Variable — geometric, modern, highly legible at small sizes for data-dense interfaces.
- Headlines (h1/h2): Bold to Semi-Bold, 3–4rem. Used sparingly for landing and onboarding screens.
- Title (1.75rem): Section headers within the app — connection names, page titles.
- Body (1rem / 0.875rem): Primary reading size for descriptions, table content, and form labels.
- Caption / 2xs (0.75rem / 0.68rem): Metadata, timestamps, helper text, and secondary table columns.
- Font features: Variable weight axis allows smooth weight transitions without separate font files.
- Form layout: Two-column grid with
minmax(150px, 1fr) minmax(300px, 2fr)— label column stays compact while input column stretches. - Form max-width:
40rem(640px) — prevents forms from becoming uncomfortably wide on large screens. - Spacing scale: 4px base unit. Steps: 4, 8, 16, 24, 32, 48, 64px (xs through 3xl).
- Content areas: Full-width within sidebar layout; data tables expand to fill available space.
- Sidebar: Fixed-width navigation panel with its own color scheme for visual separation.
Depth through subtle tonal layers rather than heavy shadows. The design is predominantly flat with:
- Navbar shadow:
0px 20px 55pxwith low-opacity brand-tinted shadow — creates soft floating effect. - Search dropdown:
drop-shadow(0px 20px 70px)— generous spread for popover emphasis. - Cards and popovers: Rely on
1px solid borderfor definition rather than box-shadow. - AG Grid popups: Semi-transparent background (
opacity 0.95) with border for glass-like depth.
- Base radius:
0.5rem(8px) — the foundation for all rounded corners. - Small (sm):
4px— subtle rounding for badges, checkboxes, small chips. - Medium (md):
6px— inputs, inline elements. - Large (lg):
8px— cards, buttons, dropdowns, table cells, AG Grid borders. - Extra-large (xl):
16px— table wrapper containers, modal dialogs. - Shape language: Consistently rounded but not pill-shaped. The
4px–16pxrange keeps the interface modern without feeling playful.
Primary buttons use the teal brand color with warm white text. Hover darkens slightly. Secondary buttons use the muted gray surface. Destructive buttons are rose-red. All buttons share rounded-lg (8px).
White background, 1px border, 8px radius, 24px internal padding. Cards are the primary container for grouped content.
Custom Quartz theme with 8px cell radius, 16px wrapper radius, 14px font size, inherited font family. No column borders; header row border only. Hover states use rgba(0, 137, 124, 0.2) — semi-transparent primary teal.
Semantic badges use a consistent pattern: 12% opacity background, 35% opacity border, full-saturation foreground text. Available in: success, error, warning, info, neutral, and muted-strong variants.
Distinct color scheme from main content. Light mode uses near-white (#FAFAFA) with dark text; dark mode inverts to dark surface with light text. Primary interactive elements within sidebar use a different accent than the app's teal primary.
Styled thin (8px) with muted track and semi-transparent thumb (30% opacity, 50% on hover). Firefox uses scrollbar-width: thin.
- Accordion: 0.2s ease-out expand/collapse.
- Widget wiggle: 0.7s infinite subtle rotation (±0.4deg) for drag-state feedback.
- Table row highlight: 2.2s ease-out fade from teal tint to transparent on data updates.
- Do use
primary(#00897C) exclusively for the most important action or interactive element on each screen. - Do use the tone/badge system (
tone-success-soft,tone-error-soft, etc.) for status indicators — never raw color values. - Do maintain the warm neutral palette for surfaces — avoid pure cool grays.
- Do use Plus Jakarta Sans for all text — never mix in additional typefaces.
- Do use
rounded-lg(8px) for interactive containers androunded-md(6px) for inputs. - Do keep data tables dense — use
0.875rembody text and tight vertical padding for information density. - Don't use the primary teal for backgrounds or large surface areas — it's an accent and interactive color only.
- Don't apply shadows liberally — prefer borders for definition. Reserve shadows for floating/elevated elements only.
- Don't use more than 2 font weights on a single screen (typically 400 + 600).
- Don't mix the chart color palette with the semantic status colors — they serve different purposes.
- Don't hardcode HSL component values — always reference CSS custom properties via
hsl(var(--token-name)). - Don't use z-index values beyond
9999— the existing scale is: content (auto), overlays (50–100), modals/tooltips (9999).