Tools Catalog | Add Tools Related to Metrics

[j12y]

There is some overlap here between the Metrics Index and Tools Catalog with this issue. What tools are important for metrics gathering on DevRel programs?

If there are ideas to consider, please comment.

Annotations

The goal of the Tools Catalog is not to just aggregate tools but put context by annotating with who needs to use which tools and for what purpose.

Job Category: the functional role(s) somebody might consider the job of doing that uses the tool
Job Situation: when I...
Job Motivation: I want to...
Job Outcome: so I can...

Categories

• data analytics engineer
• team lead
• demand generations / growth marketing
• marketing ops

Situations

• initiating data program
• requesting access to data
• don't understand user need

Motivations

• report on roi
• understand progress
• aggregate data in one place

Outcomes

• generate performance report
• connect source to data warehouse
• generate topic list for content

Labels

• metrics

Tools

• web analytics (ga, posthog)
• heat maps (posthog, fullstory)
• search (google search console, lighthouse, algolia)
• social media platforms (reddit, linkedin, x)
• messaging platforms (slack, discord)
• seo/aeo (semrush, moz, ahrefs, profound)
• analysis (power bi, metabase)
• crm (common room, salesforce)
• email systems (sendgrid, mailgun, marketo, hubspot)

Tutorials

Articles written about how to get the data from these tools for use in reporting on metrics that are important for DevRel programs.

Examples:

• how to report on size of community using discord or slack
• how to report on size of community using github

[j12y]

As it relates to metrics, what tools are we missing here?

Do these job categories / outcomes make sense? Are there other tools you'd put as higher priority?

as it relates to metrics index would be useful to get your favorite metrics tools included @arun-gupta and @divya-mohan0209

[divya-mohan0209]

Thanks for the tag @j12y !

In the tools catalogue, I'd recommend adding a subcategory of tooling related to automation setup & orchestration for linking source to data warehouses, such as Zapier & Hubspot's Data Hub, since it's mentioned as one of the outcomes.

[divya-mohan0209]

Also, the social media section is definitely missing YouTube.