diff --git a/release-notes/VERSION-2.x b/release-notes/VERSION-2.x
index d850e3f0..5464a3af 100644
--- a/release-notes/VERSION-2.x
+++ b/release-notes/VERSION-2.x
@@ -16,6 +16,9 @@ NOTE: Jackson 3.x components rely on 2.x annotations; there are no separate
 
 2.22 (not yet released)
 
+#78: Add `@JsonApplyView` to allow changing active JsonView on submodels
+ (requested by Michael I)
+ (contributed by @f-aubert)
 #339: Add `OptBoolean` valued property "order" in `@JsonIncludeProperties`
 #342: Add `@JsonTypeInfo.writeTypeIdForDefaultImpl` to allow skipping
   writing of type id for values of default type
diff --git a/src/main/java/com/fasterxml/jackson/annotation/JsonApplyView.java b/src/main/java/com/fasterxml/jackson/annotation/JsonApplyView.java
new file mode 100644
index 00000000..b3a78cac
--- /dev/null
+++ b/src/main/java/com/fasterxml/jackson/annotation/JsonApplyView.java
@@ -0,0 +1,41 @@
+package com.fasterxml.jackson.annotation;
+
+import java.lang.annotation.ElementType;
+import java.lang.annotation.Retention;
+import java.lang.annotation.RetentionPolicy;
+import java.lang.annotation.Target;
+
+/**
+ * Annotation used for specifying view that should be used to process
+ * the property that is defined by method or field annotated.
+ *<p>
+ * An example annotation would be:
+ *<pre>
+ *  &#064;JsonApplyView(BasicView.class)
+ *  public MyValue value;
+ *</pre>
+ * which would specify that property annotated would be processed
+ * using View identified by {@code BasicView.class}.
+ *<p>
+ * Note: initially processing only covers serialization.
+ *
+ * @since 2.22
+ */
+@Target({ElementType.ANNOTATION_TYPE,
+        ElementType.CONSTRUCTOR, ElementType.FIELD, ElementType.METHOD})
+@Retention(RetentionPolicy.RUNTIME)
+@JacksonAnnotation
+public @interface JsonApplyView
+{
+    /**
+     * View that should be used to process annotated property, if any;
+     * special value {@link JsonApplyView.NONE} indicates that no View
+     * should used.
+     */
+    public Class<?> value() default NONE.class;
+
+    /**
+     * Special view indicating no views should be used for processing annotated property.
+     */
+    static public interface NONE {}
+}