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Copy file name to clipboardExpand all lines: src/handbook/company/strategy.md
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## The market
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We focus on [Ideal Customer Profile (ICP)](https://flowfuse.com/handbook/customer/marketing/messaging/) companies, which are those in manufacturing, logistics, and other data-intensive industrial sectors where operational efficiency is critical to providing value.
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We focus on [Ideal Customer Profile (ICP)](https://flowfuse.com/handbook/marketing/messaging/) companies, which are those in manufacturing, logistics, and other data-intensive industrial sectors where operational efficiency is critical to providing value.
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Within those companies, we focus our outreach and marketing activities on people who are responsible for improving engineering processes. These individuals are often Architects, Engineering Managers, and specialists in IT or OT.
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1. Visualize and Interact: FlowFuse offers intuitive visualizations, real-time feedback loops, and interactive dashboards that enable engineers to monitor performance, identify trends, and make data-driven decisions.
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1. Build Custom Solutions: The low-code platform empowers engineers to create custom applications, dashboards, and automation workflows without extensive coding knowledge.
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1. Simplify Complexity: We abstract away the complexities of industrial systems, providing a comprehensive user-friendly interface that allows engineers to focus on solving problems, not wrestling with technology.
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See also our [Messaging page](/handbook/customer/marketing/messaging/).
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See also our [Messaging page](/handbook/marketing/messaging/).
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FlowFuse uses Open-Source technologies like Node-RED and MQTT to help our customers being successful in remedying their problems.
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## Blogging Process
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Content creation and blogging are effective ways to communicate with our community and are tied to our SEO performance and our [Social Media Strategy](/handbook/customer/marketing/social-media/#strategy-for-increasing-reach). The process for publishing a blog is as follows:
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Content creation and blogging are effective ways to communicate with our community and are tied to our SEO performance and our [Social Media Strategy](/handbook/marketing/social-media/#strategy-for-increasing-reach). The process for publishing a blog is as follows:
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1. Create an initial issue or tie your blog to one of your scheduled issues [here](https://github.com/orgs/FlowFuse/projects/21/views/1).
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2. Issues should be assigned a date, which should be posted here in this [Github projects](https://github.com/orgs/FlowFuse/projects/21/views/1). The target date for review should be at least three working days before the planned posting date on social media. Check the [social media planning and posting section](/handbook/customer/marketing/social-media/#planning-and-posting).
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2. Issues should be assigned a date, which should be posted here in this [Github projects](https://github.com/orgs/FlowFuse/projects/21/views/1). The target date for review should be at least three working days before the planned posting date on social media. Check the [social media planning and posting section](/handbook/marketing/social-media/#planning-and-posting).
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3. Create a PR requests with your Blog Content.
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4. Assign yourself as an Assignee.
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5. Convert to Draft
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8. Content will be reviewed first.
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9. SEO will be reviewed second.
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10. When both reviews are done, the Author or SEO reviewer can merge. In the event of an external author, SEO/content review will merge.
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11. Once merged, SEO Reviewer will promote on FlowFuse Social channels. Check the [social media planning and posting section](/handbook/customer/marketing/social-media/#planning-and-posting) for guidance and considerations.
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11. Once merged, SEO Reviewer will promote on FlowFuse Social channels. Check the [social media planning and posting section](/handbook/marketing/social-media/#planning-and-posting) for guidance and considerations.
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## Blog CMS
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#### Meta Keywords
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Additionally, the tags you assign to your content will also be used as [meta keywords](/handbook/customer/marketing/website/#meta-keywords) for each article, alongside the [default keywords](/handbook/customer/marketing/website#default-keywords).
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Additionally, the tags you assign to your content will also be used as [meta keywords](/handbook/marketing/website/#meta-keywords) for each article, alongside the [default keywords](/handbook/marketing/website#default-keywords).
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**Example:**
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> Hey, good question! I’ve seen a similar issue when deploying on Docker — it might be worth checking your volume permissions. Let me know if that helps or if you want to try another approach.
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For broader principles on interacting with the community as a FlowFuse team member, see our [Community Guidelines](/handbook/customer/marketing/community/community-guidelines.md).
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For broader principles on interacting with the community as a FlowFuse team member, see our [Community Guidelines](/handbook/marketing/community/community-guidelines.md).
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### Commenting on third-party content (e.g. posts by others)
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