Apply suggestion from @Yndira-E

Author: Yndira-E

src/events/proveit-2026.njk

@@ -94,7 +94,7 @@ sessionHighlights:
                     <h4>Don't miss out!</h4>
                     <p>Stop by our booth, meet our leadership team and technical experts throughout the event, including Zeger-Jan van de Weg (CEO), Michael Davis, Kristopher Sandoval, Drew Gatti, and Omar Ahmed.</p>
                     <div class="flex sm:order-2 order-3 mt-4">
-                        <a class="ff-btn ff-btn--primary-outlined uppercase items-center text-base mx-auto" href="https://meetings-eu1.hubspot.com/michael-davis/in-person-proveit-meeting">
+                        <a class="ff-btn ff-btn--primary-outlined uppercase items-center text-base mx-auto" href="https://meetings-eu1.hubspot.com/michael-davis/in-person-proveit-meeting?utm_campaign=proveit_2026&utm_source=website&utm_medium=events-page&utm_content=hero-cta">
                             SCHEDULE A MEETING
                         </a>
                     </div>