June's webinar: Iterate on copy#3336
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joepavitt
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Jun 11, 2025
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Re-ran the deployments on Netlify and they pass fine, so can merge |
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For the record, conversion did improve after the changes. Metric on the day we sent the monthly newsletter: Metric from yesterday, when we sent the promo email, and the changes from this PR were already live: |
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Description
I'm working on the first email promo for the webinar. I've checked the initial promotion for the webinar in our monthly newsletter, and the visitor-to-registrant conversion was lower than usual (15% vs 40-50%).
While the newsletter's problem-focused copy sparked interest, the landing page didn't immediately reinforce those same promises, potentially causing visitor drop-off.
This PR implements a revision of the landing page copy to make it more problem-focused and see if conversion improves.
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