Update website messaging to align with FlowFuse Industrial Application Platform positioning

src/index.njk

@@ -21,7 +21,7 @@ capabilities:
       feature: "AI-Assisted platform for data transformation"
       description: " Transform raw data into a structured and unified information model. FlowFuse Expert accelerates this process, allowing your teams to generate complex data transformation logic, from SQL queries to JavaScript functions, using simple natural language prompts. Cleanse, contextualize, and normalize data faster than ever before."
       imagePath: "images/home/home-node-red.png"
-      imageAlt: "Node-RED UI"
+      imageAlt: "FlowFuse flow editor"
     - capability: "Interact with the Data"
       feature: "Interactive, real-time dashboards built with AI assistance"
       description: "Give your teams the tools to visualize and interact with real-time operational data. with FlowFuse Expert, our LLM-powered copilot, you can create custom dashboards and sophisticated UI elements in record time, empowering you to monitor KPIs, optimize production, and innovate without limits."
@@ -162,10 +162,10 @@ hubspot:
             </div>
             <!-- Content - Description paragraphs -->
             <p class="max-sm:text-center">
-                An <span class='font-medium'>industrial-tuned LLM</span> uses FlowFuse's knowledge base and your data schemas to <span class='font-medium'>turn your plain-language description into Node-RED flows</span>, data mappings, dashboards, and queries—so you can <span class='font-medium'>build faster without waiting on scarce developers.</span>
+                An <span class='font-medium'>industrial-tuned LLM</span> uses FlowFuse's knowledge base and your data schemas to <span class='font-medium'>turn your plain-language description into industrial automation flows</span>, data mappings, dashboards, and queries—so you can <span class='font-medium'>build faster without waiting on scarce developers.</span>
             </p>
             <p class="max-sm:text-center">
-                FlowFuse does not bolt a generic LLM onto the side of your stack; LLMs are wired directly into how teams design, build, and operate Node-RED applications via Model Context Protocol (MCP). <span class='font-medium'>FlowFuse Expert is the AI</span> that understands your flows, data structures, and environment in real time—so it can <span class='font-medium'>generate and refine real, deployable artifacts instead of isolated snippets.</span>
+                FlowFuse does not bolt a generic LLM onto the side of your stack; LLMs are wired directly into how teams design, build, and operate industrial applications via Model Context Protocol (MCP). <span class='font-medium'>FlowFuse Expert is the AI</span> that understands your flows, data structures, and environment in real time—so it can <span class='font-medium'>generate and refine real, deployable artifacts instead of isolated snippets.</span>
             </p>
             <a href="/ai/" class="w-full text-right flex flex-row items-center justify-end self-end justify-self-end gap-1 mt-6">
                 Learn more about FlowFuse AI
@@ -244,7 +244,7 @@ hubspot:
         </div>
         <div class="w-full md:flex md:flex-row gap-6 justify-between items-center m-auto">
             <div class="md:w-7/12">
-                <p>FlowFuse transforms how organizations deploy and manage industrial applications using Node-RED. Our platform, now enhanced with FlowFuse Expert, empowers IT and OT teams to collaborate more effectively than ever before. Standardize deployments across multiple facilities and accelerate innovation, all while maintaining the governance, security, and scalability your digital transformation demands.</p>
+                <p>FlowFuse is the Industrial Application Platform that transforms how organizations connect, collect, and scale industrial operations. Our platform, now enhanced with FlowFuse Expert, empowers IT and OT teams to collaborate more effectively than ever before. Standardize deployments across multiple facilities and accelerate innovation, all while maintaining the governance, security, and scalability your digital transformation demands.</p>
                 <div class="flex gap-3 max-sm:max-w-sm max-md:mx-auto max-sm:flex-col max-sm:justify-center mt-6">
                     <a class="ff-btn ff-btn--highlight min-h-[40px]" href="/contact-us/" onclick="capture('cta-contact-us', {'position': 'secondary'})">CONTACT US</a>
                     <a class="ff-btn ff-btn--primary-outlined min-h-[40px]" href="{% include "sign-up-url.njk" %}" onclick="capture('cta-try-it-out', {'position': 'secondary'})">TRY IT OUT</a>
@@ -300,7 +300,7 @@ hubspot:
     <!-- FF Content -->
     <div class="max-w-md sm:max-w-screen-lg m-auto max-w-5xl px-6">
             <div class="pt-12 mt-10 pb-12">
-            <h2 class="text-center w-full md:text-left col-span-full font-medium"><span class="text-indigo-600">Explore more</span> about FlowFuse and Node-RED</h2>
+            <h2 class="text-center w-full md:text-left col-span-full font-medium"><span class="text-indigo-600">Explore more</span> about FlowFuse</h2>
                 {% include "explore-more-content.njk" %}
             </div>
             <div class="md:hidden bg-indigo-50 py-1 px-4 rounded-md w-full mx-auto max-md:text-center">

src/platform/device-agent.njk

@@ -3,7 +3,7 @@ layout: page
 nohero: true
 meta:
     title: "FlowFuse Device Agent"
-    description: "Fully hosted service to build, manage, and deploy Node-RED applications without the hassle of setting up your own cloud infrastructure"
+    description: "Fully hosted service to build, manage, and deploy industrial applications without the hassle of setting up your own cloud infrastructure"
     keywords: FlowFuse, Device Agent, Node-RED, IoT, Industrial IoT, Remote Management
     faq:
         - question: "How much does the Device Agent cost?"
@@ -39,7 +39,7 @@ meta:
                     {% image "./images/ff-logo-device-agent-light.svg", "FlowFuse Device Agent", [225] %}
                 </h1>
                 <p class="mb-10">
-                    Unlock the power of your Industrial IoT devices and bring them into your Node-RED automation workflows with the FlowFuse Device Agent. Our lightweight, secure agent allows you to effortlessly manage and deploy Node-RED to your hardware remotely from anywhere. 
+                    Unlock the power of your Industrial IoT devices and bring them into your automation workflows with the FlowFuse Device Agent. Our lightweight, secure agent allows you to effortlessly manage and deploy automation flows to your hardware remotely from anywhere. 
                 </p>
                 <a class="ff-btn ff-btn--primary hidden min-h-[40px] md:inline" href="/docs/device-agent/quickstart/">GET STARTED</a>
             </div>
@@ -64,22 +64,22 @@ meta:
                     {
                         "svgPath": "components/icons/puzzle-piece.svg",
                         "title": "Effortless Integration",
-                        "description": "Easily connect a wide range of devices, sensors, and industrial equipment with Node-RED."
+                        "description": "Easily connect a wide range of devices, sensors, and industrial equipment with FlowFuse."
                     },
                     {
                         "svgPath": "components/icons/rectangle-stack.svg",
                         "title": "Streamlined Data Collection",
-                        "description": "Utilise Node-RED’s vast collection of nodes to gather real-time data from your devices. Modernize your hardware using Node-RED for analysis, automation, and decision-making."
+                        "description": "Utilise over 5,000 open-source plug-ins available in FlowFuse to gather real-time data from your devices. Modernize your hardware for analysis, automation, and decision-making."
                     },
                     {
                         "svgPath": "components/icons/lock-closed.svg",
                         "title": "Secure Communication",
-                        "description": "Protect your data and devices with robust security protocols, ensuring safe and reliable communication between your devices and Node-RED."
+                        "description": "Protect your data and devices with robust security protocols, ensuring safe and reliable communication between your devices and the FlowFuse platform."
                     },
                     {
                         "svgPath": "components/icons/arrows-pointing-out.svg",
                         "title": "Scalable Solution",
-                        "description": "Designed to scale with your needs, whether you have a few devices or a large-scale industrial deployment. FlowFuse provides centralized management for all of your Node-RED deployments."
+                        "description": "Designed to scale with your needs, whether you have a few devices or a large-scale industrial deployment. FlowFuse provides centralized management for all of your deployments."
                     }
                 ] %}
 

src/platform/features.njk

@@ -4,7 +4,7 @@ nohero: true
 meta:
     title: FlowFuse Features
 description:
-    FlowFuse provides the features companies require to reliably deliver Node-RED applications to devices and cloud in a collaborative, secure manner.
+    FlowFuse provides the features companies require to reliably deliver industrial applications to devices and cloud in a collaborative, secure manner.
 sitemapPriority: 0.8
 hubspot:
     script: "hubspot/hs-form.njk"
@@ -131,8 +131,8 @@ hubspot:
     <div class="w-full bg-gray-50 px-6">
         <div class="max-w-screen-lg flex flex-col sm:grid sm:grid-cols-2 gap-6 mx-auto pt-16 pb-20">
             <div class="col-span-2">
-            <h2 class="mb-6 max-sm:text-center">FlowFuse Operationalises Node-RED</h2>
-            <p>In an enterprise environment, Node-RED deployments need to be more robust. FlowFuse bridges the gap, offering key features like robust security protocols to protect sensitive data, streamlined management tools for effortless scaling, and compliance frameworks to ensure adherence to industry standards. With FlowFuse, your Node-RED solutions evolve from agile prototypes to enterprise-grade powerhouses, ready to tackle the complexities of your business operations.</p>
+            <h2 class="mb-6 max-sm:text-center">FlowFuse: The Industrial Application Platform</h2>
+            <p>In an enterprise environment, industrial application deployments need to be robust, secure, and scalable. FlowFuse bridges the gap between IT and OT, offering key features like robust security protocols to protect sensitive data, streamlined management tools for effortless scaling, and compliance frameworks to ensure adherence to industry standards. With FlowFuse, your solutions evolve from agile prototypes to enterprise-grade powerhouses, ready to tackle the complexities of your business operations.</p>
             </div>
             {%- for f in features -%}
             <div class="container prose border-2 border-indigo-100 rounded-lg p-6">

src/platform/why-flowfuse.njk

@@ -47,7 +47,7 @@ table:
       nodered: "Community"
 meta:
     title: "FlowFuse for your own MES"
-    description: "FlowFuse provides everything you need to build the robust Manufacturing Execution System (MES) you want, providing everything from production tracking to data analysis, with the components you need and the flexibility to customize as you see fit. Powered by Node-RED."
+    description: "FlowFuse provides everything you need to build the robust Manufacturing Execution System (MES) you want, providing everything from production tracking to data analysis, with the components you need and the flexibility to customize as you see fit."
     keywords: "FlowFuse, manufacturing, MES, Industry 4.0, Siemens S7, PLC, Sentron"
     faq:
         - question: "Is FlowFuse open source?"
@@ -126,7 +126,7 @@ meta:
         <div class="md:flex items-center md:flex-row md:justify-between mx-auto max-md:text-center gap-8">
             <div class="my-auto max-md:mx-auto md:w-1/2 lg:w-5/12">
                 <h2 class="w-full mt-0 md:px-0 m-auto">From Pilot to Production</h2>
-                <h5 class="text-indigo-600">Supercharge your Node-RED experience</h5>
+                <h5 class="text-indigo-600">Supercharge your industrial automation</h5>
                 <div class="flex mt-8 md:hidden justify-center m-auto mb-10 drop-shadow-lg max-w-lg"> 
                     {% set image = ["./", sinergySection.image ] | join %}
                     {% set imageAlt = sinergySection.imgAlt %}

src/solutions/data-integration.njk

@@ -5,7 +5,7 @@ image: /images/solutions/og-solutions-data-integration.jpg
 subtitle:
 heroImg: ./images/pictograms/data_integration_blue.png
 description:
-    <p class="mt-0">Data integration can be a challenging task, especially when dealing with multiple data formats, protocols, and sources. Our low code development environment, powered by Node-RED, allows anyone to collect data from multiple sources, apply the data, and update, store, and transmit data to a new service.</p>
+    <p class="mt-0">Data integration can be a challenging task, especially when dealing with multiple data formats, protocols, and sources. FlowFuse's low-code industrial application platform allows anyone to collect data from multiple sources, apply the data, and update, store, and transmit data to a new service.</p>
 ---
 
 <div>
@@ -53,13 +53,13 @@ description:
             </div>
         </div>
         <div class="m-auto text-center sm:text-left p-8 max-w-md sm:max-w-screen-lg bg-indigo-50 rounded-lg border-[3px] border-indigo-200 mt-6 drop-shadow-xl">
-            <h2 class="mb-10 m-auto font-bold">Why Node-RED is the <span class="text-red-600">Data Integration Solution</span></h2>
+            <h2 class="mb-10 m-auto font-bold">Why FlowFuse is the <span class="text-red-600">Data Integration Solution</span></h2>
             <div class="grid grid-cols-1 gap-8">
                 <div class="text-left self-start">
                     <h4>Accessible for Anyone</h4>
                     <div>
                         <p>
-                            Node-RED’s low code visual environment makes it easy for non-programmers to integrate data from
+                            FlowFuse’s low-code visual environment makes it easy for non-programmers to integrate data from
                             different sources without needing to know how to code. This enables all kinds of departments to work
                             on their own data integration projects without requiring support from IT.
                         </p>
@@ -68,16 +68,16 @@ description:
                 <div class="text-left self-start">
                     <h4>Real-Time Data Visualisation</h4>
                     <p>
-                        Node-RED makes it easy to create real-time data visualizations and dashboards. This data can be
-                        filtered, transformed and analyzed through a Node-RED flow to get real-time insights into your business.
+                        FlowFuse makes it easy to create real-time data visualizations and dashboards. Data can be
+                        filtered, transformed and analyzed through event-driven flows to get real-time insights into your business.
                     </p>
                 </div>
                 <div class="text-left self-start">
                     <h4>Support for Different Data Formats</h4>
                     <p>
-                        Node-RED supports parsing a wide range of formats including: <strong>csv</strong>,
+                        FlowFuse supports parsing a wide range of formats including: <strong>csv</strong>,
                         <strong>html</strong>, <strong>json</strong>, <strong>xml</strong> and <strong>yaml</strong>. Additional
-                        data formats are available through the Node-RED library.
+                        additional data formats are available through FlowFuse’s support for over 5,000 open-source plug-ins.
                     </p>
                 </div>
             </div>
@@ -99,21 +99,21 @@ description:
                 <h4 class="hidden sm:block">Collaborative<br>Development</h4>
                 <div>
                     <p>
-                        FlowFuse makes it possible for teams to collaborate on the same Node-RED flows.
-                    </p> 
+                        FlowFuse makes it possible for teams to collaborate on the same flows and applications.
+                    </p>
                     <p>
-                        Team members can now share the same Node-RED instances to make for quicker and more efficient development of your Node-RED application.
+                        Team members can share instances to make for quicker and more efficient development, with full version control and audit trails built in.
                     </p>
                 </div>
             </div>
             <div>
                 <div class="w-24 sm:w-24 mb-6 flex-shrink-0">
                     {% image "./images/pictograms/node_catalog_blue.png", "", [128] %}
                 </div>
-                <h4>Managed Node-RED Service</h4>
+                <h4>Managed Application Service</h4>
                 <div>
                     <p>
-                        We run your Node-RED instances so you don’t have to worry about the production reliability of your Node-RED application.
+                        We run your instances so you don’t have to worry about the production reliability of your industrial applications.
                     </p>
                 </div>
             </div>
@@ -125,7 +125,7 @@ description:
                 <h4 class="hidden sm:block">Software Delivery<br>Pipelines</h4>
                 <div>
                     <p>
-                        FlowFuse allows you to create snapshots of Node-RED instances so you can create software delivery pipelines for development, test, and production. We enable you to revert to a previous version of a snapshot to rollback any changes.
+                        FlowFuse allows you to create snapshots of your instances so you can create software delivery pipelines for development, test, and production. You can revert to a previous version of a snapshot to rollback any changes.
                     </p>
                 </div>
             </div>

src/solutions/edge-connectivity.njk

@@ -37,7 +37,7 @@ description:
                 <h3><span class="text-indigo-600">Consistent Deployment</span> Assurance</h3>
                 <div>
                     <p>
-                        Create and distribute consistent Node-RED snapshots across your devices with FlowFuse. Our central console ensures uniform deployment, maintaining version consistency across your network.
+                        Create and distribute consistent application snapshots across your devices with FlowFuse. Our central console ensures uniform deployment, maintaining version consistency across your network.
                     </p>
                 </div>
             </div>
@@ -53,7 +53,7 @@ description:
                 <h3 class="flex align-center">Remote <span class="text-indigo-600"> Troubleshooting</span></h3>
                 <div>
                     <p>
-                        Identify and resolve production issues remotely with FlowFuse's debugging capabilities. This feature significantly eases troubleshooting of Node-RED instances on devices.
+                        Identify and resolve production issues remotely with FlowFuse's debugging capabilities. This feature significantly eases troubleshooting of instances on devices.
                     </p>
                 </div>
             </div>