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Returning visitor strategy: client/internal split + mockups#4

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lkambourova wants to merge 5 commits intomainfrom
lk_returning-visitor-experiment
Open

Returning visitor strategy: client/internal split + mockups#4
lkambourova wants to merge 5 commits intomainfrom
lk_returning-visitor-experiment

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Summary

  • Split experiment strategy into client-facing (short, visual, decision-oriented for Lauren) and internal (full analytical depth for build team) documents
  • Client HTML verified against feedback: all cuts confirmed absent, all keeps present
  • Added per-page interactive mockup HTML files (homepage, contact, service pages, nav dropdown) with tier screenshots
  • Added mockup gallery viewer
  • Updated experiment roadmap

Test plan

  • Review client HTML for Lauren readiness (5-minute review flow)
  • Verify internal doc has full analytical depth (behavioral profiles, cookie architecture, risk register)
  • Check mockup screenshots render correctly across tiers
  • Confirm no internal/technical details leaked into client version

🤖 Generated with Claude Code

Liliyana Kambourova and others added 4 commits April 13, 2026 10:53
…xperiment

- Read experiment config from ClickUp client task instead of local markdown files
- Follow client→internal task relationship to extract launch date from subtasks
- Create new Google Sheet per experiment, save URL back to ClickUp custom field
- Local config files become optional overrides for custom GA4 event mappings
- Add EMB-14 report config and pre-launch baseline tab entry
- Add Analytics MCP auth docs and GA4 Data API limitations

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- Segment validation, phased experiment plan, 3 Layer 1 mockups (homepage, service, contact)
- Full experiment strategy deliverable (MD + HTML)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
- Fix data inconsistencies in HTML (nav dropdown aligned to 3,124/422/7.4, bounce rate delta corrected to -20.2 pts, missing Conversions and Hero download rows restored)
- Remove pp notation, em dash, A/B vs pre/post recommendation
- Condense evidence section from duplicate card grids to compact tables
- Consolidate "What We Need" into single card
- Rewrite strategy MD from v1 to v2 (NBO framework, offer matrix, full behavioral profile, segment validation, cookie architecture)
- Remove superseded plan-v2.md

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
…ckups

- Split experiment-strategy into client-facing (short, visual, decision-oriented) and internal (full analytical depth) per feedback
- Client doc: concept, CFO narrative, 3 rules, tier mockups, what's next, 2-item ask, one-sentence measurement
- Internal doc: behavioral profiles, event data, cookie architecture, risk register, expansion roadmap
- Add per-page mockup HTML files (homepage, contact, service, nav dropdown) with tier screenshots
- Add mockup gallery viewer
- Update experiment roadmap

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
@lkambourova lkambourova requested a review from sandiegodj April 16, 2026 12:34
…ling

- Add per-experiment mockup deliverables (homepage, contact, service pages, nav dropdown) with placement rationale and tier screenshots
- Add experiment roadmap symlink
- Add Playwright screenshot tooling (screenshot-mockups.mjs, package.json)

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
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