You signed in with another tab or window. Reload to refresh your session.You signed out in another tab or window. Reload to refresh your session.You switched accounts on another tab or window. Reload to refresh your session.Dismiss alert
Copy file name to clipboardExpand all lines: src/content/en/2025/seo.md
+3-2Lines changed: 3 additions & 2 deletions
Display the source diff
Display the rich diff
Original file line number
Diff line number
Diff line change
@@ -263,7 +263,7 @@ For our study of directive rules, we relied on the rendered HTML.
263
263
264
264
Their inclusion means that robots should index the page and follow the links from it. Their mobile usage at 60.5% and 59.3% for `follow` and `index`, respectively, implies these two tags are likely to be found together and are generally complementary.
265
265
266
-
A possible cause for this high number of a technically unnecessary combination of `meta` robots rules is Yoast SEO, <ahreflang="en"href="https://developer.yoast.com/features/seo-tags/meta-robots/functional-specification/#:~:text=Unless%20otherwise%20defined%20by%20the%20user%20\(or%20via%20page/template/filtering%20logic\)%2C%20%7B%7Bvalues%7D%7D%20outputs%20index%2C%20follow.">which applies `index,follow` by default</a>. Yoast has an approximate 16% adoption (desktop and mobile) when looking at home page use of SEO tools/plugins and, of <ahreflang="en"href="https://www.wappalyzer.com/technologies/seo/">all identified SEO tools</a>, it is used nearly 70% of the time.
266
+
A possible cause for this high number of a technically unnecessary combination of `meta` robots rules is Yoast SEO, <ahreflang="en"href="https://developer.yoast.com/features/seo-tags/meta-robots/functional-specification/#:~:text=Unless%20otherwise%20defined%20by%20the%20user%20(or%20via%20page/template/filtering%20logic)%2C%20%7B%7Bvalues%7D%7D%20outputs%20index%2C%20follow.">which applies `index,follow` by default</a>. Yoast has an approximate 16% adoption (desktop and mobile) when looking at home page use of SEO tools/plugins and, of <ahreflang="en"href="https://www.wappalyzer.com/technologies/seo/">all identified SEO tools</a>, it is used nearly 70% of the time.
267
267
268
268
`nofollow` and `noindex`, the next two most-used `meta` robots rules, are used at a considerably lower frequency, showing up on 2.8% of desktop pages and 2.4% of mobile pages.
269
269
@@ -343,6 +343,7 @@ The definition of "invalid" `<head>` elements includes anything included in the
343
343
-`<template>`
344
344
345
345
The invalid elements which are most prevalent in 2025 are the same as they were in 2024's data: `<img>`, `<div>`, and `<a>` tags.
346
+
346
347
{{ figure_markup(
347
348
image="invalid-head-elements.png",
348
349
caption="Invalid `head` elements",
@@ -521,7 +522,7 @@ In 2025, performance across Core Web Vitals has largely stabilized after several
521
522
522
523
Across both platforms, CLS remains the strongest metric, with around 75% of pages passing. However, LCP continues to lag near 55–60% on mobile, showing that loading speed remains the most persistent Core Web Vitals challenge for websites today. As [research shows](https://www.speedcurve.com/blog/psychology-site-speed/), this affects user satisfaction, and can also impact online conversions, particularly in an AI-driven landscape.
523
524
524
-
The visible dip from March 2024 particularly on mobile reflects the transition toward Google's <ahreflang="en"href="https://searchengineland.com/google-replace-fid-inp-core-web-vitals-414546#:~:text=Interaction%20to%20Next%20Paint%20\(INP,nearly%20all\)%20interactions%20were%20below.&text=On%20the%20left%2C%20long%20tasks,rankings%2C%E2%80%9D%20according%20to%20Splitt.">March 2024 replacement of First Input Delay (FID) with Interaction to Next Paint (INP)</a>. INP began surfacing in performance tools ahead of the rollout, introducing stricter thresholds that exposed responsiveness issues FID often overlooked. This gradual shift raised the bar for what's considered a "good" user experience and explains the shift when the change took effect.
525
+
The visible dip from March 2024 particularly on mobile reflects the transition toward Google's <ahreflang="en"href="https://searchengineland.com/google-replace-fid-inp-core-web-vitals-414546#:~:text=On%20the%20left%2C%20long%20tasks,rankings%2C%E2%80%9D%20according%20to%20Splitt.">March 2024 replacement of First Input Delay (FID) with Interaction to Next Paint (INP)</a>. INP began surfacing in performance tools ahead of the rollout, introducing stricter thresholds that exposed responsiveness issues FID often overlooked. This gradual shift raised the bar for what's considered a "good" user experience and explains the shift when the change took effect.
0 commit comments