diff --git a/helm/values-dev.yaml b/helm/values-dev.yaml
index 680bc9295cd..bf793290c38 100644
--- a/helm/values-dev.yaml
+++ b/helm/values-dev.yaml
@@ -23,7 +23,7 @@ loadgenerator:
   replicaCount: 1
   image:
     tag: "dev-1.0.0"
-  users: "10000"
+  users: "100"
   spawnRate: "10"
 
 adservice:
@@ -91,4 +91,4 @@ shoppingassistantservice:
   enabled: true
   replicaCount: 1
   image:
-    tag: "dev-1.0.0"
\ No newline at end of file
+    tag: "dev-1.0.0"