EXPERIMENT_SOP.md

Experiment SOP — Signal Dash

Workflow States

• Draft — created, not reviewed
• Review — awaiting approval
• Running — collecting events
• Readout — analysis ready
• Shipped — change adopted
• Killed — change rejected

Intake Requirements

• Hypothesis
• Primary metric
• Variants
• Owner
• Start/end plan

Decision Rules (MVP guidance)

• If sample size is small, default to Iterate (collect more data)
• If lift is negative and significant, recommend Kill
• If lift is positive and significant, recommend Ship
• If not significant but directionally positive, recommend Iterate with next test idea