Proposed Term
OKR (Objectives and Key Results)
Context
A goal-setting framework that originated at Intel under Andy Grove ("iMBOs") and was popularised at Google and beyond by John Doerr (Measure What Matters, 2018). Each Objective (qualitative, ambitious, time-bound) is paired with 3–5 Key Results (quantitative, measurable outcomes). OKRs are typically set on a quarterly cadence, deliberately stretch ("ambitious"), are transparent across the org, and are kept decoupled from compensation to avoid gaming.
Fits strategic-planning; relatives in the catalog: hoshin-kanri, impact-mapping, kano-model, goodharts-law (cautionary — measuring KRs can become a target).
Sources: John Doerr, Measure What Matters (2018) · Andy Grove, High Output Management (1983).
LLM Activation Test Result
Model: Claude (Opus 4.8)
Prompt: "What concepts do you associate with 'OKR'?"
Response: Objective + Key Results; quarterly goal-setting; measurable, outcome-based key results; ambitious/stretch goals (~70% as "good"); transparency and alignment; Andy Grove / Intel origin, John Doerr / Google, Measure What Matters; contrasted with MBO and KPIs; cautioned by Goodhart's Law. Rich, consistent, strongly attributable activation.
Pre-submission Checklist
Proposed Term
OKR (Objectives and Key Results)
Context
A goal-setting framework that originated at Intel under Andy Grove ("iMBOs") and was popularised at Google and beyond by John Doerr (Measure What Matters, 2018). Each Objective (qualitative, ambitious, time-bound) is paired with 3–5 Key Results (quantitative, measurable outcomes). OKRs are typically set on a quarterly cadence, deliberately stretch ("ambitious"), are transparent across the org, and are kept decoupled from compensation to avoid gaming.
Fits strategic-planning; relatives in the catalog:
hoshin-kanri,impact-mapping,kano-model,goodharts-law(cautionary — measuring KRs can become a target).Sources: John Doerr, Measure What Matters (2018) · Andy Grove, High Output Management (1983).
LLM Activation Test Result
Model: Claude (Opus 4.8)
Prompt: "What concepts do you associate with 'OKR'?"
Response: Objective + Key Results; quarterly goal-setting; measurable, outcome-based key results; ambitious/stretch goals (~70% as "good"); transparency and alignment; Andy Grove / Intel origin, John Doerr / Google, Measure What Matters; contrasted with MBO and KPIs; cautioned by Goodhart's Law. Rich, consistent, strongly attributable activation.
Pre-submission Checklist