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Blinkit Sales Analysis Dashboard

This project presents an interactive Power BI dashboard developed to analyze Blinkit’s sales data and uncover key business insights.
It provides a clear view of sales distribution across outlet types, product categories, fat content levels, and establishment years, supporting data-driven decision making.


Project Objectives

  • Assess revenue performance across different outlet tiers and sizes
  • Compare sales contribution by item fat content and category
  • Track sales trends based on outlet establishment year
  • Highlight insights to guide inventory planning and outlet strategy

Key Insights

  • Total sales: $1.20M across 8,523 items
  • Tier 3 outlets recorded the highest sales ($472K)
  • Regular fat content items outperformed low-fat items ($776K vs $425K)
  • Fruits & Vegetables and Snack Foods were the top-selling categories (~$180K each)
  • Sales peaked in 2019 ($205K) before slightly declining in later years

Tools Used

  • Power BI – dashboard creation and visualization
  • Excel – data preparation and cleaning

Dashboard


Author

Prepared by Linda Lang'at