diff --git a/external-import/google-ti-feeds/connector/src/utils/fetchers/generic_fetcher.py b/external-import/google-ti-feeds/connector/src/utils/fetchers/generic_fetcher.py
index b1ac80ff15a..09da77a9088 100644
--- a/external-import/google-ti-feeds/connector/src/utils/fetchers/generic_fetcher.py
+++ b/external-import/google-ti-feeds/connector/src/utils/fetchers/generic_fetcher.py
@@ -13,9 +13,16 @@
 from connector.src.utils.api_engine.api_client import ApiClient
 from connector.src.utils.api_engine.exceptions.api_network_error import ApiNetworkError
 from connector.src.utils.fetchers.generic_fetcher_config import GenericFetcherConfig
+from prometheus_client import Counter
 
 LOG_PREFIX = "[GenericFetcher]"
 
+_ENDPOINT_CALL_COUNTER = Counter(
+    "google_ti_feeds_api_endpoint_calls",
+    "Count of API calls made by GenericFetcher for each Google TI Feeds API endpoint",
+    ["endpoint"],
+)
+
 
 class GenericFetcher:
     """Generic fetcher for any API endpoint with flexible response handling."""
@@ -43,6 +50,8 @@ def __init__(
         self.base_url = base_url
         self.logger = logger or logging.getLogger(__name__)
 
+        self._endpoint_counter: dict[str, Counter] = {}
+
         self.headers = {}
         if base_headers:
             self.headers.update(base_headers)
@@ -406,6 +415,14 @@ async def _make_api_call(
                 },
             )
 
+            if self.config.endpoint not in self._endpoint_counter:
+                # Initialize a Prometheus counter for this endpoint if it doesn't exist
+                self._endpoint_counter[self.config.endpoint] = (
+                    _ENDPOINT_CALL_COUNTER.labels(endpoint=self.config.endpoint)
+                )
+
+            self._endpoint_counter[self.config.endpoint].inc()
+
             response = await self.api_client.call_api(
                 url=endpoint,
                 method=self.config.method,