Add Discord goal to Q2 IRL Events objectives (#16458)

* Add Discord-based goal for Q2

* Add Discord link

Author: Zaltsman

contents/teams/irl-events/objectives.mdx

@@ -48,6 +48,30 @@ These are the primary goals the team is prioritizing this quarter.
 
 </details> 
 
+<details> 
+<summary>Test [Discord](https://discord.gg/6b8upjDs) as a live channel for builder community engagement</summary>
+
+**Owner:** <TeamMember name="Kliment Minchev" photo /> <TeamMember name="Daniel Zaltsman" photo /> 
+
+**Motivation:** Before committing to a broader community strategy or hire, we'll be running disciplined experiments to learn whether Discord generates genuine, durable participation — not just sign-ups — and whether PostHog can sustain it without over-investing upfront.
+
+**What we'll ship:**
+- Server structure and channel architecture (purpose-built, not default Discord layout)
+- Onboarding flow that clearly sets expectations on what the space is and isn't for
+- Handbook bot for self-serve answers
+- PostHog API integration to link Discord handles to PostHog user accounts where possible
+- Bi-weekly virtual events (session replay parties, product demos, mini talks) to give members a reason to show up
+- Pulse survey cadence for members who stick around past week 2
+- Lightweight moderation playbook and role system based on engagement level
+
+**We'll know we're successful when:**
+- DAU/MAU ratio reaches or exceeds 20% (the benchmark for a default-alive community)
+- At least 25% of new members send 3 or more messages within their first two weeks
+- We can point to at least one meaningful signal we couldn't have gotten elsewhere — a product insight, a super-user, a cross-user collaboration, or a partner co-event lead
+- The team feels like it's worth continuing, not just maintaining
+
+</details>
+
 <details> 
 <summary>Build a global, self-sustaining builder groups network</summary>