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Update cold outbound guidance in marketing handbook (#17347)
We've been experimenting with low-volume cold outbound since September 2025, so the "no cold email marketing" line no longer reflects how we work. Reframe it to encourage tasteful, low-volume, thoughtful, and relevant cold outbound. Generated-By: PostHog Code Task-Id: 249aa2fe-58d1-4981-9c8a-0de828c10cfd
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contents/handbook/marketing/index.md

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@@ -82,7 +82,7 @@ For these reasons, we:
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- Don't pretend our customers are different from us – i.e. more gullible, more susceptible to marketing. We are an engineering-led team building products for other engineers. If you wouldn't like it, assume our customers wouldn't either.
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- Don't do cold email marketing to acquire new customers. When was the last time you read the 8th email a company sent you and thought 'ok yes, I now want to use this product'?
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- When doing cold outbound, do it tastefully. When was the last time you read the 8th email a company sent you and thought 'ok yes, I now want to use this product'? Keep it low-volume, thoughtful, and relevant.
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## Marketing vision
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