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Add YouTube and Editorial team goals (#18861)
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contents/teams/editorial/objectives.mdx

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**What we'll ship:** A data-heavy newsletter leveraging our first-party data that acts as a sort of minimum viable brand study. It should include some pretty graphs.
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**We'll know we're successful when:** We ship the newsletter, share the graphs on social, and have a good idea what it takes to produce one of these.
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## James social
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**Owner:** <TeamMember name="Andy Vandervell" photo />
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**Motivation:** Make PostHog famous for self-driving through James
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**What we'll ship:** Two posts a week from James sharing how we think about self-driving, our strategy and ideas generally.
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**We'll know we're successful when:** Posts consistently perform well and we see cut-through — i.e. people talking about PostHog off the back of them.

contents/teams/youtube/objectives.mdx

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- **We'll know we're successful when:** Views, subscribers and watch time are growing Month-on-Month.
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</details>
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<details>
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<summary>Converting editorial work into scripts</summary>
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- **Owner:** <TeamMember name="Andy Vandervell" photo />
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- **Motivation:** Script writing is a blocker for Dennis. Help him by delivering shoot-ready scripts using our existing content.
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- **What we'll ship:** Our best content turned into scripts Dennis can iterate on.
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- **We'll know we're successful when:** We have a surplus of ready scripts for Dennis to shoot, and videos based on these scripts perform well.
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</details>

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