Update new-business-how-we-work.md

[bendbradley]

Added the effective date change to the TAE page

[github-actions]

Deploy preview

Status	Details	Updated (UTC)
🟢 Ready	View preview	Jul 22, 2026 03:08PM

[github-actions]

Vale prose linter → found 26 errors, 21 warnings, 2 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/handbook/growth/sales/new-business-how-we-work.md — 26 errors, 21 warnings, 2 suggestions

Line	Severity	Message	Rule
7:120	warning	'BDRs' is a possible misspelling.	PostHogBase.Spelling
7:140	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
13:28	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
14:37	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
16:5	warning	'Technical Account Executives' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
18:1	warning	'TAEs' is a possible misspelling.	PostHogBase.Spelling
24:79	warning	'BDRs' is a possible misspelling.	PostHogBase.Spelling
24:98	warning	'TAEs' is a possible misspelling.	PostHogBase.Spelling
24:226	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
26:6	warning	'TAE Territory Review' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
31:62	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
31:85	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
33:34	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
37:83	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
41:189	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
43:4	warning	'How commission works - Technical Account Executives' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
43:23	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
52:127	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
52:422	suggestion	Prefer 'proper nouns or them' over 'him'.	PostHogBase.Inclusivity
56:54	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
60:118	warning	Use American English. Use 'recognized' instead of 'recognised'.	PostHogBase.AmericanEnglish
66:55	warning	'clawbacks' is a possible misspelling.	PostHogBase.Spelling
67:41	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
69:68	warning	'AEs' is a possible misspelling.	PostHogBase.Spelling
74:394	warning	'clawback' is a possible misspelling.	PostHogBase.Spelling
75:112	warning	'clawback' is a possible misspelling.	PostHogBase.Spelling
79:5	warning	'Performance expectations for Technical Account Executives' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
81:116	warning	'TAEs' is a possible misspelling.	PostHogBase.Spelling
81:207	warning	'TAEs' is a possible misspelling.	PostHogBase.Spelling
81:235	warning	'commmission' is a possible misspelling.	PostHogBase.Spelling
88:194	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
90:4	warning	'How commission works - BDRs' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
90:23	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
90:27	warning	'BDRs' is a possible misspelling.	PostHogBase.Spelling
96:40	warning	'ie' is a possible misspelling.	PostHogBase.Spelling
101:127	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
101:422	suggestion	Prefer 'proper nouns or them' over 'him'.	PostHogBase.Inclusivity
105:76	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
106:54	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
109:73	warning	'BDRs' is a possible misspelling.	PostHogBase.Spelling
132:19	warning	'AEs' is a possible misspelling.	PostHogBase.Spelling
139:144	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
140:136	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
142:68	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
146:79	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
148:106	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
149:107	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
149:190	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
156:227	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash

[github-actions]

Bundle report

Total JS (gzip)

6.74 MiB (+0.2 KiB / +0.0%)

Eager graph (modules shipped in each entrypoint's initial chunks)

Entrypoint	Eager size	Budget	Modules
✅ app	16.21 MiB (+2.5 KiB / +0.0%)	report-only	1979

Largest modules in the app closure

Module	Size
./src/data/mcp-tools.json	888.6 KiB
css ./node_modules/.pnpm/css-loader@5.2.7_webpack@5.101.3/node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[1]!./node_modules/.pnpm/postcss-loader@4.3.0_postcss@8.5.6_webpack@5.101.3/node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[2]!./src/styles/global.css	747.2 KiB
./src/components/Stickers/Stickers.tsx	696.4 KiB
./node_modules/.pnpm/@radix-ui+react-icons@1.3.2_react@18.3.1/node_modules/@radix-ui/react-icons/dist/react-icons.esm.js	481.4 KiB
./node_modules/.pnpm/rehype-raw@7.0.0/node_modules/rehype-raw/lib/index.js + 29 modules	395.1 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.cjs.js	364.8 KiB
./src/hooks/useCustomers.tsx + 54 modules	355.1 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.es.js	354.8 KiB
./node_modules/.pnpm/react-markdown@8.0.7_@types+react@16.14.66_react@18.3.1/node_modules/react-markdown/lib/react-markdown.js + 88 modules	351.4 KiB
./node_modules/.pnpm/cloudinary-core@2.14.0_lodash@4.17.21/node_modules/cloudinary-core/cloudinary-core.js	281.9 KiB
./src/components/ProductComparisonTable/index.tsx + 120 modules	278.6 KiB
./src/components/SearchUI/index.tsx + 87 modules	272.1 KiB
./node_modules/.pnpm/framer-motion@10.18.0_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/framer-motion/dist/es/render/dom/motion.mjs + 109 modules	253.9 KiB
./node_modules/.pnpm/d3@7.9.0/node_modules/d3/src/index.js + 208 modules	247.4 KiB
./src/components/Pricing/PricingSlider/Slider.tsx + 87 modules	239.9 KiB

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Eager-graph budgets are report-only until a baseline is established. Sizes are gzip of public/**/*.js; eager size is webpack module source bytes for the modules actually shipped in the entrypoint's initial chunks (post-tree-shake).