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Attributed Model Conversions Schema

https://ns.adobe.com/xdm/adcloud/attributedconversionmodel

Attributed Model Conversions is the Raw Conversion Count and Sum of Conversions

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stable No Forbidden Permitted adobe/experience/adcloud/attributedconversionmodel.schema.json

Schema Hierarchy

  • Attributed Model Conversions https://ns.adobe.com/xdm/adcloud/attributedconversionmodel
    • Time-series Schema https://ns.adobe.com/xdm/data/time-series
    • Measure https://ns.adobe.com/xdm/data/measure
    • Device https://ns.adobe.com/xdm/context/device

Attributed Model Conversions Properties

Property Type Required Defined by
@id string Optional Time-series Schema
adcloud:adId string Optional Attributed Model Conversions (this schema)
adcloud:adgroupId string Optional Attributed Model Conversions (this schema)
adcloud:advertiserId string Optional Attributed Model Conversions (this schema)
adcloud:campaignId string Optional Attributed Model Conversions (this schema)
adcloud:clickPlusViewThroughCount Measure Optional Attributed Model Conversions (this schema)
adcloud:clickPlusViewThroughValue Measure Optional Attributed Model Conversions (this schema)
adcloud:clickThroughCount Measure Optional Attributed Model Conversions (this schema)
adcloud:clickThroughValue Measure Optional Attributed Model Conversions (this schema)
adcloud:conversionType enum Optional Attributed Model Conversions (this schema)
adcloud:device Device Optional Attributed Model Conversions (this schema)
adcloud:matchType enum Optional Attributed Model Conversions (this schema)
adcloud:modelName string Optional Attributed Model Conversions (this schema)
adcloud:placementId string Optional Attributed Model Conversions (this schema)
adcloud:propertyName string Optional Attributed Model Conversions (this schema)
adcloud:searchEngineId integer Optional Attributed Model Conversions (this schema)
adcloud:term string Optional Attributed Model Conversions (this schema)
adcloud:termId string Optional Attributed Model Conversions (this schema)
adcloud:viewPlusClickThroughCount Measure Optional Attributed Model Conversions (this schema)
adcloud:viewPlusClickThroughValue Measure Optional Attributed Model Conversions (this schema)
adcloud:viewThroughCount Measure Optional Attributed Model Conversions (this schema)
adcloud:viewThroughValue Measure Optional Attributed Model Conversions (this schema)
xdm:eventType string Optional Time-series Schema
xdm:timestamp string Optional Time-series Schema
* any Additional this schema allows additional properties

@id

Identifier

A unique identifier for the time-series event.

@id

@id Type

string

  • format: uri-reference – URI Reference (according to RFC3986)

adcloud:adId

Ad Identifier

Ad ID on the advertising platform

adcloud:adId

  • is optional
  • type: string
  • defined in this schema

adcloud:adId Type

string

adcloud:adgroupId

Ad Group Identifier

Ad Group ID on the search advertising platform

adcloud:adgroupId

  • is optional
  • type: string
  • defined in this schema

adcloud:adgroupId Type

string

adcloud:advertiserId

Advertiser Identifier

Identifier for the advertiser

adcloud:advertiserId

  • is optional
  • type: string
  • defined in this schema

adcloud:advertiserId Type

string

adcloud:campaignId

Campaign Identifier

Campaign Identifer on the advertising platform

adcloud:campaignId

  • is optional
  • type: string
  • defined in this schema

adcloud:campaignId Type

string

adcloud:clickPlusViewThroughCount

Click Plus View Through Conversion Count

Evaluated as Raw Conversion Count for models if trigger event is click but impressions present in path

adcloud:clickPlusViewThroughCount

  • is optional
  • type: Measure
  • defined in this schema

adcloud:clickPlusViewThroughCount Type

  • Measure – https://ns.adobe.com/xdm/data/measure

adcloud:clickPlusViewThroughValue

Click Plus View Through Conversion Sum

Evaluated as Raw Conversion Sum for models if trigger event is click but impressions present in path

adcloud:clickPlusViewThroughValue

  • is optional
  • type: Measure
  • defined in this schema

adcloud:clickPlusViewThroughValue Type

  • Measure – https://ns.adobe.com/xdm/data/measure

adcloud:clickThroughCount

Click Through Conversion Count

Evaluated as Raw Conversion Count for models if trigger event is Click

adcloud:clickThroughCount

  • is optional
  • type: Measure
  • defined in this schema

adcloud:clickThroughCount Type

  • Measure – https://ns.adobe.com/xdm/data/measure

adcloud:clickThroughValue

Click Through Conversion Sum

Evaluated as Raw Conversion Sum for models if trigger event is Click

adcloud:clickThroughValue

  • is optional
  • type: Measure
  • defined in this schema

adcloud:clickThroughValue Type

  • Measure – https://ns.adobe.com/xdm/data/measure

adcloud:conversionType

Conversion Type

Feed Conversion Type the conversion event originated from

adcloud:conversionType

  • is optional
  • type: enum
  • defined in this schema

The value of this property must be equal to one of the known values below.

adcloud:conversionType Known Values

Value Description
Feed Feed
Pixel Pixel
Cross Device Cross Device

adcloud:device

Device

The device conversion event originated from

adcloud:device

  • is optional
  • type: Device
  • defined in this schema

adcloud:device Type

  • Device – https://ns.adobe.com/xdm/context/device

adcloud:matchType

Term Match Type

Match Type associated to the Search Term being targeted for the Ad

adcloud:matchType

  • is optional
  • type: enum
  • defined in this schema

The value of this property must be equal to one of the known values below.

adcloud:matchType Known Values

Value Description
Broad Broad
Phrase Phrase
Exact Exact
Advanced Advanced
Standard Standard
Website Website
Product Target Product Target
Product Group Product Group
Content Content
SiteCpc SiteCpc
SiteCpm SiteCpm
Category Category
Search Search
Adgroup Adgroup
Dynamic Ad Target Dynamic Ad Target
Unknown Unknown

adcloud:modelName

Model Name

Model that was executed to generate Raw Conversion Count and Sum for the attributed conversion

adcloud:modelName

  • is optional
  • type: string
  • defined in this schema

adcloud:modelName Type

string

adcloud:modelName Examples

"LAST EVENT"
"FIRST EVENT"
"EVEN"

adcloud:placementId

Placement Identifier

Placement ID on the dsp advertising platform

adcloud:placementId

  • is optional
  • type: string
  • defined in this schema

adcloud:placementId Type

string

adcloud:propertyName

Property Name

Property Name Configured by Pixel, Analytics, Custom Feeds

adcloud:propertyName

  • is optional
  • type: string
  • defined in this schema

adcloud:propertyName Type

string

adcloud:searchEngineId

Search Engine Identifier

The application-specified identifier used to identify the Search Advertising Platform Name

adcloud:searchEngineId

  • is optional
  • type: integer
  • defined in this schema

adcloud:searchEngineId Type

integer

adcloud:term

Search Term

Search Term that contributed to the conversion

adcloud:term

  • is optional
  • type: string
  • defined in this schema

adcloud:term Type

string

adcloud:termId

Search Term Identifier

Search Term ID on the search advertising platform

adcloud:termId

  • is optional
  • type: string
  • defined in this schema

adcloud:termId Type

string

adcloud:viewPlusClickThroughCount

View Plus Click Through Conversion Count

Raw Conversion Count for models if trigger event is impression but clicks present in path

adcloud:viewPlusClickThroughCount

  • is optional
  • type: Measure
  • defined in this schema

adcloud:viewPlusClickThroughCount Type

  • Measure – https://ns.adobe.com/xdm/data/measure

adcloud:viewPlusClickThroughValue

View Plus Click Through Conversion Sum

Raw Conversion Sum for models if trigger event is impression but clicks present in path

adcloud:viewPlusClickThroughValue

  • is optional
  • type: Measure
  • defined in this schema

adcloud:viewPlusClickThroughValue Type

  • Measure – https://ns.adobe.com/xdm/data/measure

adcloud:viewThroughCount

View Through Conversion Count

Evaluated as Raw Conversion Count for models if trigger event is Impression

adcloud:viewThroughCount

  • is optional
  • type: Measure
  • defined in this schema

adcloud:viewThroughCount Type

  • Measure – https://ns.adobe.com/xdm/data/measure

adcloud:viewThroughValue

View Through Conversion Sum

Evaluated as Raw Conversion Sum for models if trigger event is Impression

adcloud:viewThroughValue

  • is optional
  • type: Measure
  • defined in this schema

adcloud:viewThroughValue Type

  • Measure – https://ns.adobe.com/xdm/data/measure

xdm:eventType

Event Type

The primary event type for this time-series record.

xdm:eventType

xdm:eventType Type

string

xdm:eventType Known Values

Value Description
advertising.completes Advertising Completes
advertising.timePlayed Advertising Time Played
advertising.federated Advertising Federated
advertising.clicks Advertising Clicks
advertising.conversions Advertising Conversions
advertising.firstQuartiles Advertising First Quartiles
advertising.impressions Advertising Impressions
advertising.midpoints Advertising Midpoints
advertising.starts Advertising Starts
advertising.thirdQuartiles Advertising Third Quartiles
application.close Application Close
application.launch Application Launch
web.webpagedetails.pageViews Web Webpagedetails Page Views
web.webinteraction.linkClicks Web Webinteraction Link Clicks
web.formFilledOut Web Form Filled Out
commerce.checkouts Commerce Checkouts
commerce.productListAdds Commerce Product List (Cart) Adds
commerce.productListOpens Commerce Product List (Cart) Opens
commerce.productListRemovals Commerce Product List (Cart) Removals
commerce.productListReopens Commerce Product List (Cart) Reopens
commerce.productListViews Commerce Product List (Cart) Views
commerce.productViews Commerce Product (Cart) Views
commerce.purchases Commerce Purchases
commerce.saveForLaters Commerce Save For Laters
decisioning.propositionDisplay Decisioning Proposition Display
decisioning.propositionInteract Decisioning Proposition Interact
decisioning.propositionSend Decisioning Proposition Send
decisioning.propositionDismiss Decisioning Proposition Dismiss
decisioning.propositionTrigger Decisioning Proposition Trigger
delivery.feedback Delivery Feedback
message.feedback Message Feedback
message.tracking Message Tracking
pushTracking.applicationOpened Push Tracking Application Opened
pushTracking.customAction Push Tracking Custom Action
listOperation.removeFromList List Operation Remove From List
listOperation.addToList List Operation Add To List
leadOperation.scoreChanged Lead Operation Score Changed
leadOperation.revenueStageChanged Lead Operation Revenue Stage changed
leadOperation.statusInCampaignProgressionChanged Lead Operation Status In Campaign Progression Changed
leadOperation.interestingMoment Lead Operation Interesting Moment
leadOperation.newLead Lead Operation New Lead
leadOperation.convertLead Lead Operation Convert Lead
leadOperation.callWebhook Lead Operation Call Webhook
leadOperation.changeEngagementCampaignCadence Change Engagement Campaign Cadence
leadOperation.addToCampaign Lead Operation Add To Campaign
leadOperation.changeCampaignStream Lead Operation Change Campaign Stream
leadOperation.mergeLeads Lead Operation Merge Leads
directMarketing.emailBounced Direct Marketing Email Bounced
directMarketing.emailBouncedSoft Direct Marketing Email Bounced Soft
directMarketing.emailDelivered Direct Marketing Email Delivered
directMarketing.emailUnsubscribed Direct Marketing Email Unsubscribed
directMarketing.emailOpened Direct Marketing Email Opened
directMarketing.emailClicked Direct Marketing Email Clicked
directMarketing.emailSent Direct Marketing Email Sent
opportunityEvent.removeFromOpportunity Opportunity Event Remove From Opportunity
opportunityEvent.addToOpportunity Opportunity Event Add To Opportunity
opportunityEvent.opportunityUpdated Opportunity Event Opportunity Updated
inappmessageTracking.dismiss inapp message was dimissed
inappmessageTracking.display inapp message was displayed
inappmessageTracking.interact inapp message was interacted with
media.ping Media ping
media.sessionStart Media sessionStart
media.play Media play
media.bufferStart Media bufferStart
media.pauseStart Media pauseStart
media.chapterStart Media chapterStart
media.chapterSkip Media chapterSkip
media.chapterComplete Media chapterComplete
media.adStart Media adStart
media.adSkip Media adSkip
media.adComplete Media adComplete
media.adBreakStart Media adBreakStart
media.adBreakComplete Media adBreakComplete
media.bitrateChange Media bitrateChange
media.error Media error
media.sessionComplete Media sessionComplete
media.sessionEnd Media sessionEnd
media.statesUpdate Media statesUpdate
media.downloaded Media downloaded content
location.entry Location entry
location.exit Location exit

xdm:timestamp

Timestamp

The time when an event or observation occurred.

xdm:timestamp

xdm:timestamp Type

string