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Impressions Schema

https://ns.adobe.com/xdm/datatypes/impressions

Tracks when impressions are presented on a site, along with names, types, and counts.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Experimental No Forbidden Permitted datatypes/impressions.schema.json

Impressions Examples

{}
{
  "schema:name": "metric: impressions",
  "@id": "xdm:impressions",
  "xdm:measurement": "count",
  "xdm:unit": ""
}

Impressions Properties

Property Type Required Defined by
xdm:impressionDisplays integer Optional Impressions (this schema)
xdm:impressionID string Optional Impressions (this schema)
xdm:impressionType string Optional Impressions (this schema)
* any Additional this schema allows additional properties

xdm:impressionDisplays

Impression Displays

Counts the number of times an impression item has been displayed to a visitor.

xdm:impressionDisplays

  • is optional
  • type: integer
  • defined in this schema

xdm:impressionDisplays Type

integer

xdm:impressionID

Impression ID

Tracks the ID of an item in an impression array.

xdm:impressionID

  • is optional
  • type: string
  • defined in this schema

xdm:impressionID Type

string

xdm:impressionType

Impression Type

Tracks the type of impression in an impression array.

xdm:impressionType

  • is optional
  • type: string
  • defined in this schema

xdm:impressionType Type

string