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+files.zip
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+FINAL business card.pdf
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+pdfs/02_Prep_to_Sell_Checklist.pdf
+pdfs/03_Offer_Terms_Explained.pdf
+pdfs/04_Selling_Timeline_Planner.pdf
+pdfs/05_First_Time_Buyer_FAQ.pdf
+pdfs/06_Neighborhood_Market_Report.pdf
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+
+
+
+
+
+
+
+
+
+ Monthly Home Budget Calculator | La Jolla & San Diego | Lana Swanson
+ REALTOR®
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+ Skip to main
+ content
+
+
+
+
+
+
+
+
Free Tool for La Jolla &
+ San Diego Buyers
+
Monthly Home
+ Budget Calculator
+
+ Mortgage payments are only part of the picture when buying a home in
+ La Jolla or San Diego. Use this free calculator to estimate your full
+ monthly housing cost — before making an offer.
+
+
+
+
+
+
+
+
+
+
Potential
+ Home Details
+
+
+
+
+
+
+
+
La Jolla median
+ ~$2.5M; San Diego County varies widely
+
+
+ $
+
+
+
+
+
+
+
+
Enter as dollar
+ amount
+
+
+ $
+
+
+
+
+
+
+
Loan Amount
+
Calculated automatically
+
+
—
+
+
+
+
+
+
+
+
+ %
+ Enter
+ interest rate as a percentage, for example 6.5
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
Estimated
+ Monthly Mortgage
+
+
+
+
+
+
+
Principal + Interest
+
Calculated from your inputs above
+
+
—
+
+
+
+
+
+
Approx. 1.1% of
+ home price / yr in CA
+
+
+ $
+
+
+
+
+
+
+
+
Approx. $100–200/mo
+ for most San Diego homes
+
+
+ $
+
+
+
+
+
+
+
+
If down payment is less
+ than 20%
+
+
+ $
+
+
+
+
+
+
+
+
Common in La Jolla condos
+ and planned communities
+
+
+ $
+
+
+
+
+
+
+
+
+
+
+
Ongoing
+ Household Expenses
+
+
+
+
+
+
+
+ $
+
+
+
+
+
+
+
+ $
+
+
+
+
+
+
+
+
Typically 1% of
+ home value / yr
+
+
+ $
+
+
+
+
+
+
+
+ $
+
+
+
+
+
+
+
+ $
+
+
+
+
+
+
+
+ $
+
+
+
+
+
+
+
+
+
+
+
Budget summary
+
+
+
Total
+ Estimated Monthly Cost
+
$0
+
+
+
+
+ $
+
+ Enter your
+ target comfortable monthly housing budget in dollars
+
+
+
+
+
+
+
Difference
+
+
+
—
+
+
+
+
+
+
Estimated
+ Affordable Home Price Range
+
Based on your
+ goal monthly cost × 200
+
+
+
—
+
Estimate based
+ on your goal monthly cost multiplied by 200
+
+
+
+
+
+
+
+
+
Ready to talk about
+ buying in La Jolla or San Diego?
+
+ Numbers are a starting point — not the whole picture. As a La
+ Jolla REALTOR® with Coldwell Banker Realty, I can help you
+ understand what your budget means in the La Jolla, Bird Rock,
+ La Jolla Shores, and greater San Diego market. No pressure, no
+ commitment.
+
+ Free monthly home budget calculator for La Jolla and San Diego home
+ buyers.
+ Estimate mortgage payments, property taxes, HOA fees, and total monthly
+ housing costs in La Jolla, Bird Rock, La Jolla Shores, and greater San
+ Diego County. Tool provided by Lana Swanson, REALTOR® with Coldwell
+ Banker Realty La Jolla. DRE #02382714.
+
+
+
+
+
+
+
+
+
+
+
+
+
diff --git a/dist/buyers.html b/dist/buyers.html
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+
+
+
+
+
+
+
+
+
+ Buying a Home in La Jolla & San Diego | Lana Swanson
+ REALTOR®
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+ Skip to main
+ content
+
+
+
+
+
+
+
+
+
+
+
+
+
+ Your Guide to Buying a Home in San Diego
+
+
+ From your first search to closing day — I'll keep the
+ process organized, honest, and moving forward.
+
+
+
+
+
+
+
+
Buying in La
+ Jolla and San Diego Is Competitive. Here's How I
+ Help.
+
+ Buying a home in La Jolla, Bird Rock, La Jolla Shores,
+ or anywhere in San Diego County
+ is one of the biggest financial decisions you'll make —
+ and the market moves fast.
+ As a La Jolla REALTOR® with Coldwell Banker Realty, I
+ help buyers stay informed,
+ move strategically, and avoid the mistakes that come
+ from feeling rushed or underprepared.
+
+
+
+
+
+
+
+
What you can
+ expect
+
+
+
+
A
+ clear game plan
+
+ We define your criteria, timeline, and
+ priorities so every showing
+ and decision is intentional — and you're ready
+ when the right
+ La Jolla or San Diego home appears.
+
+
+
+
+
Strong La Jolla market
+ insight
+
+ I help you understand value, competition, and
+ tradeoffs in the
+ La Jolla real estate market so you don't overpay
+ — and don't miss
+ the home that truly fits.
+
+
+
+
+
Offer
+ strategy
+
+ From price to contingencies and timing, I craft
+ offers that protect
+ you and stay competitive — built around the
+ specific property,
+ the competition, and what actually matters to
+ the seller.
+
+
+
+
+
Due diligence support
+
+ I help you understand what the inspection and
+ disclosures actually
+ mean — so nothing surprises you in escrow.
+
+
+
+
+
Calm,
+ steady guidance
+
+ Real estate moves fast and gets emotional. I'm
+ the person who
+ keeps a clear head when things feel uncertain —
+ whether you're
+ buying in La Jolla, Bird Rock, or La Jolla
+ Shores.
+
+
+
+
+
+
+
+
+
+
The La Jolla &
+ San Diego home buying process
+
+
+
+
ONE
+
Pre-approval &
+ Planning
+
+ We start by getting clear on what you want, what
+ you can spend,
+ and when you want to move. Not pre-approved yet?
+ I can help you
+ understand what to look for and what questions
+ to ask.
+
+
+
+
TWO
+
Search
+ & showings
+
+ A focused search through La Jolla, Bird Rock, La
+ Jolla Shores,
+ and surrounding San Diego neighborhoods — with
+ thoughtful showings
+ so you compare options clearly and move
+ efficiently when the right
+ home appears.
+
+
+
+
THREE
+
Offer
+ strategy
+
+ We craft terms that protect you while staying
+ competitive in the
+ San Diego market — including price,
+ contingencies, timing, and
+ negotiation approach.
+
+
+
+
FOUR
+
Inspections
+ &
+ contingencies
+
+ We review disclosures and inspections, then
+ negotiate repairs or
+ credits if needed before moving forward.
+
+
+
+
FIVE
+
Escrow to
+ keys
+
+ I coordinate the deadlines, paperwork, and
+ moving parts so nothing
+ falls through the cracks between acceptance and
+ closing day on your
+ La Jolla or San Diego home.
+
+
+
+
+
+
+
+
+
+
Buyer
+ resources
+
+ Guides and worksheets to help La Jolla and San Diego
+ home buyers
+ make smart decisions — with less overwhelm.
+
+
+ Why work with a buyer's
+ agent in La Jolla?
+
+ The listing agent works for the seller — full
+ stop. My job is to
+ work for you. That means helping you figure out
+ if a La Jolla or
+ San Diego home is actually worth what they're
+ asking, reviewing
+ disclosures so nothing catches you off guard,
+ structuring an offer
+ that's competitive without overpaying, and
+ staying on top of every
+ deadline through escrow.
+
+
+
+
+ Do I need to be pre-approved
+ before I start looking?
+
+ Not necessarily, but it helps a lot — especially
+ in a competitive
+ market like La Jolla. Pre-approval tells you
+ exactly what you can
+ spend and makes your offer much stronger when
+ you find the right home.
+ If you're not there yet, we can start with
+ strategy and work on it together.
+
+
+
+
+ How much should I offer on a
+ La Jolla home?
+
+ The right offer depends on pricing, competition,
+ condition, and terms.
+ I'll walk you through a clear strategy so you
+ understand what matters
+ most in the La Jolla or San Diego market — and
+ why.
+
+
+
+
+ What happens after my offer
+ is accepted?
+
+ Once you're under contract, the clock starts. We
+ move into inspections,
+ disclosures, and contingency deadlines — I'll
+ track every date and make
+ sure nothing gets missed between acceptance and
+ closing.
+
+
+
+
+ Can you help me compare La
+ Jolla neighborhoods?
+
+ Yes — and it's one of my favorite conversations
+ to have. I live in
+ La Jolla, so I know the coastal neighborhoods
+ firsthand. Whether
+ you're weighing La Jolla Village against Bird
+ Rock, La Jolla Shores,
+ Windansea, Pacific Beach, or Del Mar, I can walk
+ you through the real
+ differences in feel, value, and what you
+ actually get for the price.
+ Every neighborhood has tradeoffs — I'll help you
+ find the one that
+ fits how you actually want to live.
+
+
+
+
+
+
+
+
+
+
+
+
Your La Jolla Real Estate
+ Agent
+
+ Buying a home in La Jolla, Bird Rock, La Jolla
+ Shores, or anywhere
+ in San Diego County is one of the biggest
+ decisions you'll make —
+ and it shouldn't feel overwhelming. As a La
+ Jolla REALTOR® with
+ Coldwell Banker Realty, I walk my clients
+ through every step with
+ straight talk, no pressure, and a plan that
+ actually fits their life.
+
+ Whether you're searching in La Jolla, Bird Rock, La
+ Jolla Shores,
+ or anywhere in San Diego County — tell me what you're
+ looking for
+ and I'll help you build a plan and move forward with
+ confidence.
+
+ Lana Swanson is a REALTOR® and licensed real estate agent with
+ Coldwell Banker Realty La Jolla,
+ helping home buyers in La Jolla, Bird Rock, La Jolla Shores, The
+ Village, Windansea,
+ Del Mar, and greater San Diego County, California. DRE #02382714.
+
+ No agenda, no pressure. Whether you're buying or selling
+ in
+ La Jolla, Bird Rock, La Jolla Shores, or anywhere in San
+ Diego
+ County — if you have questions, I'm easy to reach.
+
+
+
+
+
+
+
+
+
+
Get in touch
+
+ You don't need to have everything figured out
+ before reaching out.
+
+
+ Whether you're wondering about La Jolla home
+ values, the right
+ time to sell in Bird Rock or La Jolla Shores,
+ how to get started
+ as a San Diego buyer, or just want to think
+ through your options —
+ I'm happy to help. Reach out in whatever way
+ feels easiest.
+
+ Coldwell Banker Realty La Jolla
+ 888 Prospect St, Suite 140
+ La Jolla, CA 92037
+
+
+
+
+
+
I can help
+ with:
+
+
Buying a home in La Jolla or San
+ Diego
+
Selling your La Jolla, Bird Rock, or La
+ Jolla Shores home
+
Scheduling a showing anywhere in San
+ Diego County
+
Questions about La Jolla neighborhoods
+ and market timing
+
Strategy for buyers and sellers in the
+ San Diego market
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
Ways
+ Lana can help
+
+
+
Buying in La
+ Jolla
+
+ Looking for the right La Jolla neighborhood —
+ Bird Rock,
+ La Jolla Shores, The Village, or Windansea? I
+ can help you
+ find the right timing, the right strategy, and
+ the right home.
+
+
+
+
+
Selling in La
+ Jolla
+
+ If you're thinking about selling your La Jolla
+ or San Diego home,
+ I can help you understand your options, current
+ market conditions,
+ and what preparation might look like.
+
+
+
+
+
Just exploring?
+
+ That's completely fine. Many La Jolla and San
+ Diego buyers and
+ sellers start with questions. You don't need to
+ be ready today
+ to start the conversation.
+
+
+
+
+
+
+
+
+
+
+ Lana Swanson is a REALTOR® and licensed real estate agent with
+ Coldwell Banker Realty La Jolla,
+ serving buyers and sellers in La Jolla, Bird Rock, La Jolla Shores,
+ The Village, Windansea,
+ Del Mar, and greater San Diego County, California. DRE #02382714.
+ Contact Lana at 858-241-9903 or lanaswanson@cbrealty.com.
+