docs: add principles guide outlining core work methodology and values

Author: tyler-dane

docs/principles.md

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+# Principles
+
+These are the principles that guide our work. You'll see these principles reflected in our docs, our code, our processes, and the product itself.
+
+## Algorithm
+
+This is the core process that each of us follows.
+
+1. Say what you'll do
+2. Do it
+3. Reflect
+4. Repeat
+
+## Saying it
+
+Make it clear
+
+1. What outcome you're working towards
+1. When you'll be done
+1. How others can follow your progress (ie what KPIs are you tracking)
+
+## Doing it
+
+1. Work on one thing at a time. Don't switch contexts unnecessarily. Don't interrupt people unnecessarily
+1. Make your progress visible
+1. If you're blocked, let others know
+
+## Reflecting
+
+Get better at accomplishing your goals (the doing). But also get better at setting the right goals in the first place (the saying).
+
+Review your
+
+- KPIs
+- Outcome
+- Feelings
+
+Get clear on
+
+- What you'll stop doing
+- What you'll continue doing
+- What you'll do differently
+
+Then just do it all again and never stop.