Draft welcome-to-Labs LinkedIn posts as social mockups (two voice sets) - #9
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Co-authored-by: Will Schenk <wschenk@gmail.com>
Co-authored-by: Will Schenk <wschenk@gmail.com>
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Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_018vDxfPeuHcGE89J6pDf25R
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wschenk
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July 29, 2026 20:54
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Summary
Adds
mockups/social/— LinkedIn post drafts riding the Labs relaunch, plus a LinkedIn-style feed preview. Mockups only: nothing is wired into the site build (consistent withdocs/publishing.md, social-only content is ephemeral and not indexed).Two voice sets covering the same three angles — pick one voice per angle, don't run both:
Set A — direct, essay-toned
01-compressed-timeline.md— the 2023→2026 arc in one screen, ending on agentic software run from your phone in the cloud. Doubles as the launch announcement; post first.02-adoption-curve.md— vertical technology curve vs. barely-started adoption curve, and four future-proof moves (legibility, verification, harness skills, climbing the ladder in order).03-cost-of-software.md— what ambient intelligence does to "expensive to make, cheap to reproduce": collapsing build costs, repriced technical debt, moved moats, the return of custom software.Set B — Orwell rewrites, told as stories to a trusted friend
Same angles rewritten under Orwell's six rules: short words, active voice, everything cuttable cut, no trade jargon. Each framed as talking to a smart friend who happens not to follow AI.
04-compressed-timeline-story.md— "A friend asked me last week what I actually do all day now."05-adoption-curve-story.md— "Did we miss it? Is it too late to start?" answered over dinner.06-cost-of-software-story.md— the one economic fact software rested on, and how it broke.Each file carries the LinkedIn body, a suggested first comment (keeps the outbound
labs.thefocus.ailink out of the post body), and an X teaser tweet — the same body is intended to run as an X article. All six end on the subscribe CTA pointing at labs.thefocus.ai.index.htmlrenders the whole campaign as a LinkedIn-style feed (Set A, divider, Set B) — open it directly in a browser.Preview
Set A
Set B
Voice and facts are drawn from existing Labs pieces:
relaunching-labs.md,how-ai-may-2026.md,laddering-up-from-chatboxes-to-autonomy.md,technical-debt-and-the-roi-threshhold.md, andFeature development on the go.md.