diff --git a/wordpress/wp-content/plugins/memberful-wp/src/expiry_banner.php b/wordpress/wp-content/plugins/memberful-wp/src/expiry_banner.php
index df40249d..e36cba64 100644
--- a/wordpress/wp-content/plugins/memberful-wp/src/expiry_banner.php
+++ b/wordpress/wp-content/plugins/memberful-wp/src/expiry_banner.php
@@ -60,8 +60,8 @@ function memberful_wp_render_expiry_banner() {
     return;
   }
 
-  $account_url = memberful_account_url();
-  $message = memberful_wp_expiry_banner_message( $expiry_data, $account_url );
+  $renew_url = memberful_subscriptions_url();
+  $message = memberful_wp_expiry_banner_message( $expiry_data, $renew_url );
 
   /**
    * Filters the rendered expiry banner message.
@@ -360,14 +360,14 @@ function memberful_wp_get_soonest_expiring_subscription( $user_id ) {
  * Builds the user-facing banner message.
  *
  * @param array  $expiry_data Expiry information array.
- * @param string $account_url Memberful account URL.
+ * @param string $renew_url   Renewal link URL (the subscriptions section of the member's account).
  *
  * @return string
  */
-function memberful_wp_expiry_banner_message( array $expiry_data, $account_url ) {
+function memberful_wp_expiry_banner_message( array $expiry_data, $renew_url ) {
   $link = wp_sprintf(
     '<a href="%s">%s</a>',
-    esc_url( $account_url ),
+    esc_url( $renew_url ),
     esc_html__( 'Renew now', 'memberful' )
   );
   $expiring_subscriptions_count = max( 1, (int) ( $expiry_data['expiring_subscriptions_count'] ?? 1 ) );
diff --git a/wordpress/wp-content/plugins/memberful-wp/src/shortcodes.php b/wordpress/wp-content/plugins/memberful-wp/src/shortcodes.php
index 42acb5d9..e8162fff 100755
--- a/wordpress/wp-content/plugins/memberful-wp/src/shortcodes.php
+++ b/wordpress/wp-content/plugins/memberful-wp/src/shortcodes.php
@@ -1,6 +1,7 @@
 <?php
 add_shortcode( 'memberful', 'memberful_wp_shortcode' );
 add_shortcode( 'memberful_account_link',  'memberful_wp_shortcode_account_link' );
+add_shortcode( 'memberful_subscriptions_link', 'memberful_wp_shortcode_subscriptions_link' );
 add_shortcode( 'memberful_buy_download_link', 'memberful_wp_shortcode_buy_download_link' );
 add_shortcode( 'memberful_buy_gift_link', 'memberful_wp_shortcode_buy_gift_link' );
 add_shortcode( 'memberful_buy_subscription_link', 'memberful_wp_shortcode_buy_subscription_link' );
@@ -60,6 +61,10 @@ function memberful_wp_shortcode_account_link( $atts, $content ) {
   return '<a href="'.memberful_account_url().'" role="account">'.do_shortcode($content).'</a>';
 }
 
+function memberful_wp_shortcode_subscriptions_link( $atts, $content ) {
+  return '<a href="'.esc_url(memberful_subscriptions_url()).'" role="subscriptions">'.do_shortcode($content).'</a>';
+}
+
 function memberful_wp_shortcode_feeds_link( $atts, $content ) {
   $url = memberful_feeds_url();
 
diff --git a/wordpress/wp-content/plugins/memberful-wp/src/urls.php b/wordpress/wp-content/plugins/memberful-wp/src/urls.php
index 6f1ddd9c..8c7af06d 100755
--- a/wordpress/wp-content/plugins/memberful-wp/src/urls.php
+++ b/wordpress/wp-content/plugins/memberful-wp/src/urls.php
@@ -25,6 +25,10 @@ function memberful_account_url( $format = MEMBERFUL_HTML ) {
   return memberful_url( 'account', $format );
 }
 
+function memberful_subscriptions_url( $format = MEMBERFUL_HTML ) {
+  return memberful_url( 'account/subscriptions', $format );
+}
+
 function memberful_registration_page_url() {
   return memberful_url( 'register' );
 }