diff --git a/chart/gameshelf/templates/configmap.yaml b/chart/gameshelf/templates/configmap.yaml
index b306e89..218acf2 100644
--- a/chart/gameshelf/templates/configmap.yaml
+++ b/chart/gameshelf/templates/configmap.yaml
@@ -7,3 +7,5 @@ metadata:
 data:
   port: "8080"
   site-name: {{ .Values.siteName | quote }}
+  site-color: {{ .Values.siteColor | default "#3B82F6" | quote }}
+  custom-branding-enabled: {{ .Values.customBrandingEnabled | quote }}
diff --git a/chart/gameshelf/templates/deployment.yaml b/chart/gameshelf/templates/deployment.yaml
index d641a35..4dbbc0e 100644
--- a/chart/gameshelf/templates/deployment.yaml
+++ b/chart/gameshelf/templates/deployment.yaml
@@ -61,6 +61,16 @@ spec:
                 secretKeyRef:
                   name: {{ include "gameshelf.fullname" . }}
                   key: admin-secret
+            - name: SITE_COLOR
+              valueFrom:
+                configMapKeyRef:
+                  name: {{ include "gameshelf.fullname" . }}
+                  key: site-color
+            - name: CUSTOM_BRANDING_ENABLED
+              valueFrom:
+                configMapKeyRef:
+                  name: {{ include "gameshelf.fullname" . }}
+                  key: custom-branding-enabled
             - name: SDK_SERVICE_URL
               value: "http://replicated:3000"
           livenessProbe:
diff --git a/chart/gameshelf/values.yaml b/chart/gameshelf/values.yaml
index 28ba7da..8edb3db 100644
--- a/chart/gameshelf/values.yaml
+++ b/chart/gameshelf/values.yaml
@@ -63,6 +63,8 @@ resources:
 
 siteName: "GameShelf"
 adminSecret: "changeme"  # REQUIRED — set a strong secret, e.g. --set adminSecret=... or in a values override
+siteColor: "#3B82F6"
+customBrandingEnabled: "false"
 
 # --- Embedded PostgreSQL (Bitnami subchart) ---
 postgresql:
diff --git a/helmchart.yaml b/helmchart.yaml
index 94e52b1..7498bd8 100644
--- a/helmchart.yaml
+++ b/helmchart.yaml
@@ -11,6 +11,8 @@ spec:
       integrationLicenseID: repl{{ LicenseFieldValue `licenseID` }}
     adminSecret: repl{{ ConfigOption `admin_secret`}}
     siteName: repl{{ ConfigOption `site_name`}}
+    siteColor: repl{{ ConfigOption `site_color`}}
+    customBrandingEnabled: repl{{ LicenseFieldValue `custom_branding_enabled` }}
   builder:
     image:
       tag: latest
diff --git a/internal/api/admin.go b/internal/api/admin.go
index 4e47c01..b22dc7e 100644
--- a/internal/api/admin.go
+++ b/internal/api/admin.go
@@ -92,6 +92,10 @@ func (s *Server) toggleGameHandler(w http.ResponseWriter, r *http.Request) {
 
 // POST /admin/branding — update site branding
 func (s *Server) updateBrandingHandler(w http.ResponseWriter, r *http.Request) {
+	if !s.cfg.CustomBrandingEnabled {
+		http.Error(w, "Custom branding requires an upgraded license", http.StatusForbidden)
+		return
+	}
 	if err := r.ParseForm(); err != nil {
 		http.Error(w, "bad request", http.StatusBadRequest)
 		return
@@ -141,6 +145,10 @@ func (s *Server) logoHandler(w http.ResponseWriter, r *http.Request) {
 
 // POST /admin/logo — upload a new logo image
 func (s *Server) uploadLogoHandler(w http.ResponseWriter, r *http.Request) {
+	if !s.cfg.CustomBrandingEnabled {
+		http.Error(w, "Custom branding requires an upgraded license", http.StatusForbidden)
+		return
+	}
 	r.Body = http.MaxBytesReader(w, r.Body, 2<<20) // 2MB
 	if err := r.ParseMultipartForm(2 << 20); err != nil {
 		http.Error(w, "file too large (max 2MB)", http.StatusBadRequest)
diff --git a/internal/api/handlers.go b/internal/api/handlers.go
index 0a863ac..9e800e3 100644
--- a/internal/api/handlers.go
+++ b/internal/api/handlers.go
@@ -33,7 +33,8 @@ type PageData struct {
 	DBScores             []db.Score
 	AllGames             []db.Game
 	Site                 *db.Site
-	IdentitySecretMasked string // shown (masked) on admin panel
+	IdentitySecretMasked  string // shown (masked) on admin panel
+	CustomBrandingEnabled bool   // true when custom_branding_enabled license field is "true"
 }
 
 // pageBase fills the branding fields from the DB and SDK banner state.
@@ -43,7 +44,7 @@ func (s *Server) pageBase(r *http.Request) PageData {
 	if err != nil || site == nil {
 		data = PageData{
 			SiteName:        s.cfg.SiteName,
-			PrimaryColor:    "#3B82F6",
+			PrimaryColor:    s.cfg.SiteColor,
 			SecondaryColor:  "#1E40AF",
 			BackgroundColor: "#F9FAFB",
 			FontFamily:      "system",
@@ -60,6 +61,8 @@ func (s *Server) pageBase(r *http.Request) PageData {
 		}
 	}
 
+	data.CustomBrandingEnabled = s.cfg.CustomBrandingEnabled
+
 	// Populate SDK banners (fail-open: errors are logged and ignored)
 	if s.sdk.Available() {
 		expiresAt, err := s.sdk.GetExpiresAt(r.Context())
diff --git a/internal/config/config.go b/internal/config/config.go
index df59973..d7538ba 100644
--- a/internal/config/config.go
+++ b/internal/config/config.go
@@ -9,8 +9,10 @@ type Config struct {
 	Port           string
 	SiteName       string
 	IdentitySecret string // optional; auto-generated and stored in DB if empty
-	SDKServiceURL  string // URL of Replicated SDK sidecar, e.g. http://localhost:3000
-	LocalDev       bool   // LOCAL_DEV=true bypasses SDK gates when SDK_SERVICE_URL is unset
+	SDKServiceURL         string // URL of Replicated SDK sidecar, e.g. http://localhost:3000
+	LocalDev              bool   // LOCAL_DEV=true bypasses SDK gates when SDK_SERVICE_URL is unset
+	SiteColor             string // default primary color (hex), overridden by DB branding settings
+	CustomBrandingEnabled bool   // set by LicenseFieldValue custom_branding_enabled via KOTS
 }
 
 func Load() Config {
@@ -22,6 +24,10 @@ func Load() Config {
 	if siteName == "" {
 		siteName = "GameShelf"
 	}
+	siteColor := os.Getenv("SITE_COLOR")
+	if siteColor == "" {
+		siteColor = "#3B82F6"
+	}
 	adminSecret := os.Getenv("ADMIN_SECRET")
 	if adminSecret == "" {
 		adminSecret = "changeme"
@@ -32,8 +38,10 @@ func Load() Config {
 		AdminSecret:    adminSecret,
 		Port:           port,
 		SiteName:       siteName,
-		IdentitySecret: os.Getenv("IDENTITY_SECRET"),
-		SDKServiceURL:  os.Getenv("SDK_SERVICE_URL"),
-		LocalDev:       os.Getenv("LOCAL_DEV") == "true",
+		IdentitySecret:        os.Getenv("IDENTITY_SECRET"),
+		SDKServiceURL:         os.Getenv("SDK_SERVICE_URL"),
+		LocalDev:              os.Getenv("LOCAL_DEV") == "true",
+		SiteColor:             siteColor,
+		CustomBrandingEnabled: os.Getenv("CUSTOM_BRANDING_ENABLED") == "true",
 	}
 }
diff --git a/kots-config.yaml b/kots-config.yaml
index 3398ef4..426d367 100644
--- a/kots-config.yaml
+++ b/kots-config.yaml
@@ -17,3 +17,16 @@ spec:
           type: text
           default: "GameShelf"
           help_text: "The name displayed in the browser title and header."
+    - name: branding
+      title: Branding
+      when: '{{repl LicenseFieldValue "custom_branding_enabled" | eq "true"}}'
+      items:
+        - name: site_color
+          title: Primary Color
+          type: text
+          default: "#3B82F6"
+          help_text: "Primary color for the GameShelf UI (hex format, e.g. #3B82F6). Requires the Custom Branding license entitlement."
+          validation:
+            regex:
+              pattern: '^#[0-9A-Fa-f]{6}$'
+              message: "Must be a valid hex color code (e.g. #3B82F6)"
diff --git a/templates/admin.html b/templates/admin.html
index 795e1ef..1e0fbb6 100644
--- a/templates/admin.html
+++ b/templates/admin.html
@@ -5,6 +5,7 @@
 {{ define "content" }}
 <h1 class="text-3xl font-extrabold text-gray-900 mb-8">Admin Panel</h1>
 
+{{ if .CustomBrandingEnabled }}
 <!-- Branding Section -->
 <section class="bg-white rounded-2xl shadow-sm border border-gray-100 p-6 mb-6">
   <h2 class="text-lg font-bold text-gray-900 mb-4">Site Branding</h2>
@@ -83,6 +84,7 @@ <h2 class="text-lg font-bold text-gray-900 mb-4">Logo</h2>
     </button>
   </form>
 </section>
+{{ end }}
 
 <!-- Identity Section -->
 <section class="bg-white rounded-2xl shadow-sm border border-gray-100 p-6 mb-6">