autopilot master plan

Author: titerman

src/assets/Inline/_gallery.html

@@ -0,0 +1,9 @@
+---
+no_index: true
+---
+
+import Callout from '../Callout.astro';
+
+:::note
+Autopilot cannot currently analyze [flow](adapty-flow-builder) placements.
+:::

src/assets/Inline/clock.svg

@@ -8,7 +8,11 @@ import ZoomImage from '@site/src/components/ZoomImage.astro';
 
 Follow the steps in the article to run the Growth Autopilot analysis and generate a growth plan.
 
-If you already generated a growth plan, click the [Analysis results](#next-steps) tab to view the reports.
+If you already generated a growth plan for the target placement, this analysis will generate new hypotheses to choose from.
+
+:::tip
+Make sure you meet the [requirements for the analysis](autopilot#prerequisites) before starting.
+:::
 
 ## Paywall Analysis
 
@@ -44,7 +48,7 @@ Adapty groups its recommendations into two categories:
 - **Visual analysis recommendations**: AI-generated suggestions based on your paywall screenshot. These include: copy improvements, layout changes, and more.
 
 :::tip
-Your [growth plan](autopilot-growth-plan#view-the-growth-plan) will include A/B test rounds based on the benchmarked recommendations. You can add visual analysis suggestions to the plan manually.
+Your [growth plan](autopilot-growth-plan#view-the-growth-plan) will include hypotheses based on the benchmarked recommendations. You can add visual analysis suggestions to the plan manually.
 :::
 
 Click **Get Market Insights** to proceed.
@@ -99,9 +103,9 @@ This chart shows which subscription durations contribute the most to your revenu
 
 ### Activation ARPU
 
-The **Activation ARPU: your app vs. category** chart compares your app's average revenue per new install to the category average. 
+The **Activation ARPU: your app vs. category** chart compares your app's average revenue per new install to the category average.
 
-Use it alongside the [conversion funnel](#conversion-funnel): 
+Use it alongside the [conversion funnel](#conversion-funnel):
 - Conversion shows how many users pay.
 - Activation ARPU shows the average income per user.
 
@@ -123,6 +127,6 @@ Activation ARPU won't match the ARPU values you see elsewhere in your dashboard
 
 Read the [Manage and execute your growth plan](autopilot-growth-plan) article to learn how to run A/B tests based on the analysis results.
 
-You can always view the results of your analysis from the Growth Plan page. Simply click the Analysis Results tab.
+You can always review the analysis report from your growth plan — switch to the **Analysis Results** tab.
 
 <ZoomImage id="autopilot-analysis-tab.webp" width="700px" />

src/assets/Inline/refresh.svg

@@ -1,36 +1,36 @@
 ---
 title: "Manage and execute your growth plan"
-description: "Run A/B tests, archive hypotheses, and expand the growth plan."
+description: "Run A/B tests, add custom hypotheses, and update the growth plan."
 metadataTitle: "Manage and execute your growth plan | Adapty Docs"
 keywords: ['autopilot', 'growth plan', 'hypothesis', 'A/B test']
 ---
 import ZoomImage from '@site/src/components/ZoomImage.astro';
 
-After you complete [the analysis](autopilot-analysis), Adapty presents your growth plan — a list of actionable improvement hypotheses.
+After you complete [the analysis](autopilot-analysis), Adapty presents your growth plan — a list of actionable improvement hypotheses. Each item suggests a new price point, a design improvement, or a country-specific price adjustment. Open a hypothesis to try it out with an A/B test.
 
-Each item in the growth plan suggests a new price point, a design improvements, or a country-specific price adjustment. Open a hypothesis to try it out with an A/B test.
+Each placement has its own growth plan. You can re-run the analysis to account for the changes in market conditions and receive new A/B test suggestions. After you run a new analysis, you can still view the history of past suggestions.
 
 <ZoomImage id="growth-plan.webp" width="700px" alt="growth plan overview" />
 
 ## View the growth plan
 
-Switch between different tabs on the screen to filter suggestions by type:
+Switch between different tabs on the screen to filter hypotheses by type:
 
-- **Pricing hypotheses** explore new price points or trial configurations. Each round is based on a specific recommendation from the paywall diagnostic or market insights report.
+- **Pricing hypotheses** explore new price points or trial configurations. Each is based on a specific recommendation from the paywall diagnostic or market insights report.
 - **Visual hypotheses** are design improvement suggestions. They may involve changes to copy, layout, or other visual elements.
 - [Geo-pricing hypotheses](#geo-pricing-hypotheses) test country-specific price adjustments.
 
 You can [add your own](#add-your-own-hypothesis) pricing and visual hypotheses.
 
-The tests based on these suggestions can run in any order, but only one at a time. Since the audiences of geo-pricing rounds do not overlap, these tests can run in parallel with one another.
+The tests based on these suggestions can run in any order, but only one at a time. Since the audiences of geo-pricing tests do not overlap, they can run in parallel with one another.
 
 ### Geo-pricing hypotheses
 
 :::important
 One-time purchases are not eligible for regional price optimization.
 :::
 
-Open the **Geo-pricing** tab to see the list of geo-pricing round recommendations. Each recommendation targets one country with a single price change and runs as a separate A/B test.
+Open the **Geo-pricing** tab to see the list of geo-pricing recommendations. Each recommendation targets one country with a single price change and runs as a separate A/B test.
 
 Adapty detects countries that require pricing adjustments and provides data-driven recommendations validated by the [Adapty Pricing Index](https://uploads.adapty.io/adapty_pricing_index.pdf).
 
@@ -45,27 +45,39 @@ Adapty detects countries that require pricing adjustments and provides data-driv
 
 ## Modify the plan
 
-### Get new recommendations
+### Update the growth plan
 
-When you complete a test, Adapty updates your growth plan recommendations based on that test's outcome. You don't need to update the plan manually for this to happen.
+<ZoomImage id="autopilot-toolbar.webp" width="300px" float="right"/>
 
-To pull in updated competitor pricing, conversion benchmarks, and category trends, click **Update** and re-start the analysis. 
+When you complete a test, Adapty updates your existing hypotheses based on that test's outcome. You don't need to update the plan manually for this to happen.
 
-After the analysis is over, Adapty will update the recommendations in the growth plan. If you don't like the new suggestions, you can always [restore](#restore-an-older-version-of-the-growth-plan) an earlier version.
+To pull in fresh competitor pricing, conversion benchmarks, and category trends, click **Update** <Inline id="refresh.svg" alt="Refresh" /> in the growth plan header — or **Update Analysis** on the Autopilot homepage. Click **Get New Ideas** when prompted.
 
-<ZoomImage id="autopilot-toolbar.webp" width="300px" />
+Adapty opens the analysis wizard with your placement pre-selected. You'll go through the full wizard again — paywall, screenshot, paywall analysis, competitors — and Adapty uses the result to identify new hypotheses to add to your plan.
+
+Pick the ones you want to add, or click **Add All To Plan** <Inline id="plus.svg" alt="Plus" /> to accept everything. Newly added hypotheses appear at the top of the list. Your existing AI-generated hypotheses, custom hypotheses, and any A/B tests in progress are unaffected.
+
+<ZoomImage id="autopilot-update.webp" width="700px" />
+
+If you start an update and back out before finishing, you can resume it later from the **Continue analysis** menu option, or abandon the in-flight run to start a fresh update.
+
+<ZoomImage id="unfinished-analysis.webp" width="700px" />
 
 ### Add your own hypothesis
 
-Autopilot allows you to expand your growth plan with new rounds. Click the "Add Hypothesis" button to add a new hypothesis.
+<ZoomImage id="autopilot-add-hypothesis.webp" width="400px" float="right"/>
 
-<ZoomImage id="autopilot-add-hypothesis.webp" width="400px" />
+Autopilot allows you to expand your growth plan with new hypotheses. Click the **Add Hypothesis** <Inline id="plus.svg" alt="Plus" /> button to create your own pricing or visual suggestion.
 
 Fill the form: add a title, description, and select the type of round (**Monetization** or **Visual**).
 
 - Select the metrics you hope to improve from the dropdown menu.
 - When adding a monetization round, you need to specify which products the test will involve.
 
+### Revisit past hypotheses
+
+If a previous analysis generated suggestions you didn't pick up at the time, view the [version history](#view-version-history) to find them. You can add any past suggestion to your active plan with **Add to Plan** <Inline id="plus.svg" alt="Plus" />.
+
 ## Run the tests
 
 You can run the tests in any order, but you need to run them **one at a time**. Once a test is over, advance the winning strategy to the next round. Each round narrows in on a more efficient setup for your app.
@@ -116,19 +128,10 @@ Review the configuration and click **Launch Test** to start the A/B test.
 <ZoomImage id="hypothesis-wizard-step-4.webp" width="700px" />
 
 
-## Restore an older version of the growth plan
-
-Click the **Clock** button to view the version history and return to an earlier version of the analysis.
-
-<ZoomImage id="analysis-version-history.webp" width="300px" />
+## View version history
 
-## Delete your growth plan
+<ZoomImage id="analysis-version-history.webp" width="300px" float="right" />
 
-To delete your growth plan, open the growth plan overview and click the **Trash** button. This action is irreversible.
-
-:::warning
-- The A/B tests you already created will not be deleted.
-- This action deletes all the versions of the growth plan. You won't be able to restore an earlier version of the analysis after this.
-:::
+To browse suggestions generated by past analyses, click **Clock** <Inline id="clock.svg" alt="Clock" /> in the growth plan header. The **Version history** modal lists every past run for the placement — date, paywall, and how many of its hypotheses you accepted at the time.
 
-To create a new analysis, [start over](autopilot-analysis#select-a-paywall-for-analysis).
+Click a past run to see the hypotheses it produced. You can add any of them to your active plan with **Add to Plan** <Inline id="plus.svg" alt="Plus" /> — useful for revisiting suggestions you didn't pick up the first time, or for combining ideas across multiple analyses.