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---
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title: "Growth Autopilot"
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description: "Automate setting the prices that bring the most revenue."
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description: "Optimize your paywalls to bring the most revenue."
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metadataTitle: "Growth Autopilot | Adapty Docs"
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keywords: ['autopilot', 'growth autopilot']
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---
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Growth Autopilot works best with apps that already generate revenue. If Adapty can analyze your financial metrics, its suggestions are more likely to be effective.
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Growth Autopilot analyzes your **paywall performance**, identifies **opportunities for improvement**, and builds an **actionable growth plan**. Each step of the plan is an A/B test you can use to try out a new approach. As the plan progresses, new stages builds upon the results of earlier experiments.
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Growth Autopilot analyzes your **paywall performance**, identifies **opportunities for improvement**, and builds an **actionable growth plan**. Each step of the plan is an A/B test you can use to try out a new approach. As the plan progresses, new stages build upon the results of earlier experiments.
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Here's how it works:
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1.[Select a paywall to analyze and improve](#run-the-anlaysis). Autopilot auto-selects the live paywall with the most revenue from your largest placement. If your app hasn't generated much revenue yet, you can manually choose the placement and paywall.
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1.[Select a paywall to analyze and improve](#run-the-analysis). Autopilot auto-selects the live paywall with the most revenue from your largest placement. If your app hasn't generated much revenue yet, you can manually choose the placement and paywall.
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2.[View the analysis report](#your-report). Autopilot compares your paywall metrics to top competitors and industry benchmarks. It generates a report with the following data:
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-**Competitor pricing with country-level data**. A pie chart comparing your pricing, trial policy, and subscription periods to your competitors' and the market average. Includes breakdowns for your top 5 markets by revenue.
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-**Funnel effectiveness benchmarks**. Your conversion rates (Views-to-Trial, Trial-to-Paid, Views-to-Paid) compared to the industry average for your app category and country, based on Adapty's aggregated data across similar apps.
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-**Global pricing opportunities**: Your next top 5 markets with conversion rates, purchasing power data, and country-specific pricing recommendations.
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3.[Personalize and run your growth plan](#your-growth-plan). Adapty creates a growth plan with new price points, trial configurations, and paywall design changes. Each hypothesis shows your current metrics compared to competitors and industry averages, so you can see exactly why the test is worth running. You can expand the plan with additional improvement suggestions and reorder the stages to fit your workflow.
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3.[Personalize and run your growth plan](#your-growth-plan). Adapty creates a growth plan with new price points, trial configurations, and paywall design changes. Each hypothesis shows your current metrics compared to competitors and industry averages, so you can see exactly why the test is worth running. You can expand the plan with your own suggestions and reorder the stages to fit your workflow.
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## Run the analysis
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1. Go to **A/B tests** from the dashboard sidebar and click **Adapty autopilot**.
2. Adapty automaticaly selects the top-performing placement based on revenue data. If you'd like to analyze a different placement, select one from the **Placement** dropdown. Then, click **Analyze this placement**. After that, Adapty will need some time to analyze your app, but don't leave the page – it won't take long.
2. Adapty automatically selects the top-performing placement based on revenue data. If you'd like to analyze a different placement, select one from the **Placement** dropdown. Then, click **Analyze this placement**. After that, Adapty will need some time to analyze your app, but don't leave the page – it won't take long.
3. Review your paywall. Adapty selects the top-performing live paywall for analysis. If you wish to analyze a different paywall, click **Change Paywall** and pick another option. You can only select a paywall from the placement chosen in the previous step. When ready, click **Go to competitors research**.
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3. Review your paywall. Adapty selects the top-performing live paywall for analysis. If you wish to analyze a different paywall, click **Change Paywall** and pick another option. You can only select a paywall from the placement chosen in the previous step.
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Review the paywall data:
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Review the paywall data:
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- Products
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- Conversion metrics
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- Revenue distribution chart by country
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- Products
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- Conversion metrics
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- Revenue distribution chart by country
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When you're ready to proceed to the next step, click **Go to competitors research**.
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When you're ready to proceed to the next step, click **Go to competitors research**.
4. Adapty suggests up to five competitors based on your app's category and MRR. You can modify the list and manually add apps with an App Store link. We recommend selecting apps with higher MRR than yours. Click **Generate report** to confirm the list.
Click **Generate report** to confirm the list of competitors.
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4. Adapty suggests up to five competitors based on your app's category and MRR. You can modify the list and manually add apps with an App Store link. We recommend selecting apps with higher MRR than yours.
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Click **Generate report** to confirm the list of competitors.
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<ZoomImageid="competitors.webp"width="700px" />
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<ZoomImageid="competitors.webp"width="700px" />
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Your report is now ready. For a detailed look at how Autopilot analyzes your growth strategy and which data sources it uses, check out [Growth Autopilot: How it works](autopilot-how-it-works.md).
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By default, results are displayed for the US market. To see how competitors price in other markets, use the country dropdown at the top. The dropdown includes your top 5 countries by revenue.
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At the top, you'll see your **Global average baseline** — the average percentage of users who convert from install to paid worldwide. Adapty uses this baseline to identify abnormal demand in specific regions.
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For each country, Adapty shows:
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-**Conversion rate**: How this country's install-to-paid rate compares to your global average. A higher rate suggests users convert easily — the price might be too low for the value they see. A lower rate suggests users hesitate — the price may be a barrier.
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-**Purchasing power**: Categorized as High, Medium, or Low based on the Adapty Pricing Index, which compares real transaction data from this country against the US benchmark. Low purchasing power means the market requires significant discounts (Index < 0.6). High means users typically pay prices equal to or above the US level (Index ≥ 0.9).
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-**Conversion rate**: How this country's install-to-paid rate compares to your global average.
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- A higher rate suggests users convert easily — the price might be too low.
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- A lower rate suggests users hesitate — the price may be a barrier.
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-**Purchasing power**: Categorized as High, Medium, or Low based on the Adapty Pricing Index.
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-**High** (Index ≥ 0.9): Users typically pay prices equal to or above the US level.
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-**Low** (Index < 0.6): The market requires significant discounts.
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Based on these metrics, you'll receive one of three recommendations for each country:
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-**Increase price**: High conversion rate suggests room to capture more revenue
Run the test to compare your existing strategy to Adapty's suggestion. You'll see how your current metrics compare to competitors and industry averages.
The winning setup advances to the next round. The winner of the final round represents the most efficient strategy. Based on our estimates, completing the entire test cycle could increase your revenue by up to 80%.
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### Visual ideas
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### Visual rounds
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Visual ideas are paywall design recommendations that appear as a separate section in the sidebar, below your growth plan rounds. Unlike rounds — which test pricing and trial structure — visual ideas focus on UI design patterns you can add to your paywall to improve conversion.
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Visual rounds are paywall design recommendations that appear as a separate section in the sidebar, below your growth plan rounds. Unlike monetization rounds — which test pricing and trial structure — visual rounds focus on UI design patterns you can add to your paywall to improve conversion.
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Click any visual idea to open its detail view. Each detail view contains:
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Click any suggestion to open its detail view. Each detail view contains:
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-**Hypothesis**: A pre-built paywall design mockup, a description of when this pattern works best, and the key conversion metrics it targets.
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-**Change**: Switch the mockup for a different design pattern.
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-**How to test your idea**:
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1. Duplicate your current paywall and add the new visual elements.
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2. Launch an A/B test with the standard parameters.
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### Modify the plan: change the round order
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### Modify the plan: change the order of rounds
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Adapty automatically sets up several rounds to get you started. You can change the order in which they are executed. Click the grid button, and drag the entries to change the order. Click the check mark button to save the changes.
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Adapty automatically sets up several rounds to get you started. To change their order, click the grid button and drag entries. Click the check mark to save.
You cannot change the execution order of an active round, or a round that has already been completed.
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### Expand the plan
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Autopilot allows you to expand your growth plan with new rounds. You can select a hypothesis from the ideas library, or create your own.
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#### Ideas library
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Click the "Add new round" button on the sidebar to open the **Ideas library**. It contains additional algorithmically generated hypotheses based on your app metrics.
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#### Add your own hypothesis
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Autopilot allows you to expand your growth plan with new rounds.
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Click the "Add your own hypothesis" button to add a new hypothesis.
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Fill the form: add a title, and select the type of round (**Monetization** or **Visual**).
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Fill the form: add a title, and select the type of round (**Monetization** or **Visual**).
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When adding a monetization round, you need to specify which products the test will involve. When adding a visual round, you need to specify which metrics you want to track.
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