Merge branch 'ADP-5122' into develop

Author: eandreeva-twr

versioned_docs/version-3.0/adapty-user-acquisition.md

@@ -9,7 +9,7 @@ import ZoomImage from '@site/src/components/ZoomImage';
 
 <CustomDocCardList ids={['user-acquisition', 'ua-analytics', 'ua-integrations', 'ua-tracking-links', 'ua-deferred-data']} />
 
-Adapty User Acquisition (Adapty UA) connects your ad spend with subscription revenue (in-app and web purchases) to give you complete user acquisition analytics. This helps you:
+Adapty User Acquisition is a web-to-app attribution solution that connects ad campaigns with app installs and subscription revenue by combining data from ad platforms, tracking links, and your app.
 
 - Calculate ROAS (return on ad spend) across all your channels
 - See your entire app economy in one place
@@ -31,7 +31,7 @@ Adapty User Acquisition attributes app installs and subscription revenue to ad c
 
 At a high level:
 - Ad platforms provide campaign structure and ad spend
-- Tracking links generated in Adapty UA carry campaign context
+- Tracking links generated in Adapty UA carry campaign context from the web to the app install
 - The Adapty SDK sends install and revenue events from your app
 
 <ZoomImage id="ua-flow.png" width="500px" />

versioned_docs/version-3.0/user-acquisition.md

@@ -10,7 +10,7 @@ import Tabs from '@theme/Tabs';
 import TabItem from '@theme/TabItem';
 import ZoomImage from '@site/src/components/ZoomImage';
 
-User Acquisition helps you connect ad spend with subscription revenue, giving you a complete view of your app's economy in one place. 
+User Acquisition helps you connect ad spend with subscription revenue in web-to-app campaigns, giving you a complete view of your app's economy in one place.
 
 This is a one-way integration — to see your revenue data in User Acquisition, you must first enable the integration in the Adapty dashboard. You don't need to pass any API keys, tokens, or identifiers. Just update and configure the Adapty SDK.
 
@@ -36,7 +36,7 @@ To connect your revenue data with the campaign performance, let Adapty keep trac
     - [Kotlin Multiplatform](implement-observer-mode-kmp.md)
     - [Capacitor (Beta)](implement-observer-mode-capacitor.md)
 
-This way:
+This setup enables web-to-app attribution:
 - When users install your app, the Adapty SDK gets the installation details from the link parameters, so Adapty UA can get the campaign details
 - The Adapty SDK knows about all revenue-related events inside the app and can attribute them to web campaigns.