Merge branch 'ADP-5307' into develop

Author: titerman

src/content/docs/guides/analytics/analytics.mdx

@@ -12,7 +12,7 @@ import InlineTooltip from '@site/src/components/InlineTooltip.astro';
 Adapty Analytics are a powerful suite of tools for data visualization and analysis. You can use the data to gain valuable insights into your user base, make data-driven decisions, and optimize your app's performance.
 
 :::tip
-Read the [How Adapty Analytics Works](how-adapty-analytics-works) guide to learn more about how Adapty processes analytics data.
+Read the [How Adapty Analytics Works](how-adapty-analytics-works) guide to learn more about data sources and processing.
 :::
 
 ## Overview
@@ -47,7 +47,7 @@ The LTV tab displays a graph of your users' lifetime value over time.
 Main article: [Cohort Analysis](analytics-cohorts)
 :::
 
-The Cohorts tab allows you to split users into groups based on the installation date, and analyze their conversion rates.
+The Cohorts tab allows you to split users into groups based on installation date, and analyze their conversion rates.
 
 <ZoomImage id="analytics/cohorts.webp" width="700px" alt="Analytics Cohorts page" />
 
@@ -56,7 +56,7 @@ The Cohorts tab allows you to split users into groups based on the installation
 Main article: [Funnels](funnels)
 :::
 
-The Funnels tab visualizes your users' journeys — from installing the app to purchasing a subscription, and the following renewals. You can detect the users' drop-off points to optimize your strategy.
+The Funnels tab visualizes the stages of user engagement with your app. You can see which proportion of installations result in subscriptions, and how long the users remain subscribed. Take note of common drop-off points to optimize your strategy.
 
 <ZoomImage id="analytics/funnels.webp" width="700px" alt="Analytics Funnels page" />
 
@@ -74,7 +74,7 @@ The Retention tab displays user retention over time in a graph format.
 Main article: [Conversion](conversion)
 :::
 
-The Conversion tab displays graphs for conversion rates at different stages of the user journey. It helps you analyze a particular transition point, such as from billing issue to renewal.
+The Conversion tab displays graphs for conversion rates at different stages of the user journey. It highlights common user choices during transition points, such as from trial to subscription, or billing issue to successful renewal.
 
 <ZoomImage id="analytics/conversion.webp" width="700px" alt="Analytics Conversion page" />
 
@@ -87,12 +87,12 @@ Pro+ and Enterprise plan users can access cohort LTV (lifetime value) and revenu
 
 <ZoomImage id="analytics/cohorts-predictions.webp" width="700px" alt="Cohort Predictions" />
 
-## Common capabilities
+## Common filtering capabilities
 :::link
 Main article: [Controls](controls-filters-grouping-compare-proceeds)
 :::
 
-Adapty Analytics include filters and grouping controls to simplify behavior analysis for specific audiences. For example, you can filter the retention graph by store and compare user behavior between Android and iOS.
+You can use filters and grouping controls to view data pertaining to a specific subsection of users. For example, you can filter the retention graph by store and compare user behavior between Android and iOS.
 
 <ZoomImage id="analytics/controls.webp" width="700px" alt="Analytics Controls" />
 
@@ -102,7 +102,7 @@ Within any Adapty Analytics view, you can:
     * Filter data by store, attribution, or other parameters.
     * Group data inside the chart by country, [user segment](segments), or other criteria.
 
-[Charts](charts) also allow users to compare the same parameter across two different time periods.
+[Charts](charts) also allow users to compare the same metric across two different time periods.
 
 ## Receive automated analytics reports
 :::link