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@@ -120,6 +120,7 @@ Major SEO platforms that have added AI search optimization capabilities:
 
 - [GEO: Generative Engine Optimization](https://arxiv.org/abs/2311.09735) - Princeton/Georgia Tech/Allen Institute study showing 40% visibility improvements. *Introduces 9 core optimization tactics including cite sources, statistics, and quotations strategies that showed measurable results.*.
 - [GEO on ACM Digital Library](https://dl.acm.org/doi/10.1145/3637528.3671900) - Peer-reviewed publication with full methodology. *Provides testing framework for measuring GEO success across different content domains and query types.*.
+- [C-SEO Bench: Does Conversational SEO Work?](https://openreview.net/forum?id=oTeixD3oZO&) - Peer-reviewed NeurIPS 2025 Benchmark evaluating GEO methods across multiple tasks, domains, and competitive adoption rates. *Finds that most current GEO methods are largely ineffective, while traditional SEO approaches remains relevant.*.
 - [Inside AI Search Ranking Factors](https://pallasadvisory.com/2025/03/14/inside-ai-search-decoding-how-chatgpt-perplexity-rank-your-content/) - Pallas Advisory's reverse engineering of AI ranking (March 2025). *Offers insights on how ChatGPT and Perplexity select and rank sources in their responses.*.
 - [AI Platform Citation Patterns](https://www.tryprofound.com/blog/ai-platform-citation-patterns) - Analysis of how ChatGPT, Google AI Overviews, and Perplexity cite sources differently. *Wikipedia dominates ChatGPT at 47.9% of top citations; Reddit appears heavily in Gemini and Perplexity.*.
 - [Conductor 2026 AEO/GEO Benchmarks Report](https://www.conductor.com/academy/aeo-geo-benchmarks-report/) - Industry's first large-scale AEO/GEO analysis across 13,770 domains, 21.9M searches, and 17M AI responses. *Key finding: ChatGPT drives 87.4% of AI referral traffic; AI referral conversions are 2× higher than traditional sources.*.