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Apify Store allows you to monetize your web scraping, automation, and AI agent projects by publishing them as paid Actors. This guide explains the available pricing models and how to get started.
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## Pricing models
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Actors in Apify Store can be published under one of the following pricing models:
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1._Free_: Users can run the Actor without any additional charges beyond the platform usage costs generated by the Actor.
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1._Pay per event (PPE)_: Users pay for specific events that are programmatically triggered from the Actor's source code. These events are defined by the developer and can include actions such as generating a single result or starting an Actor. The developer also chooses whether to pass the platform usage costs to users.
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1._Rental_: Users pay for the platform usage costs. However, after a trial period, they need to pay a flat monthly fee to the developer to continue using the Actor.
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-_Pay per event (PPE)_: Users pay for specific events that are programmatically triggered from the Actor's source code. These events are defined by the developer and can include actions such as generating a single result or starting an Actor. The developer also chooses whether to pass the platform usage costs to users.
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-_Pay per usage_: Users can run the Actor without any additional charges beyond the platform usage costs generated by the Actor.
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-_Rental_: Users pay for the platform usage costs. However, after a trial period, they need to pay a flat monthly fee to the developer to continue using the Actor.
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For a detailed comparison of pricing models from the perspective of your users, refer to [Actors in Store](/platform/actors/running/actors-in-store) page.
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<RentalSunset/>
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## Key benefits
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The following table compares the two main pricing models available for monetizing your Actors:
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All other changes (such as decreasing prices, adjusting descriptions, or removing events) take effect immediately.
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:::important Frequency of major monetization adjustments
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:::info Frequency of major monetization adjustments
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You can make major monetization changes to each Actor only **once per month**. After making a major change, you must wait until it takes effect (14 days) plus an additional period before making another major change. For further information & guidelines, please refer to the [Terms & Conditions](/legal/store-publishing-terms-and-conditions)
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