diff --git a/CHANGES.rst b/CHANGES.rst
index c6158ea041..38e7a798f8 100644
--- a/CHANGES.rst
+++ b/CHANGES.rst
@@ -104,6 +104,12 @@ svo_fps
 - Add ``get_filter_metadata`` to allow retrieval of filter metadata. [#3528]
 - Add ``get_zeropoint`` to allow retrieval of filter zeropoints and allow kwarg passing to ``get_filter_metadata``. [#3545]
 
+hips2fits
+^^^^^^^^^
+
+- Fix the import error for not available optional dependency Pillow. A clear ``ImportError`` is raised
+  only when a jpg/png response is actually decoded. [#3619]
+
 heasarc
 ^^^^^^^
 - Add ``query_constraints`` to allow querying of different catalog columns. [#3403]
diff --git a/astroquery/hips2fits/core.py b/astroquery/hips2fits/core.py
index c249945430..64ef29460d 100644
--- a/astroquery/hips2fits/core.py
+++ b/astroquery/hips2fits/core.py
@@ -9,8 +9,6 @@
 from astropy.io import fits
 from astropy.coordinates import Angle
 import astropy.units as u
-from PIL import Image
-
 from astropy.utils.exceptions import AstropyUserWarning
 
 from ..query import BaseQuery
@@ -325,6 +323,13 @@ def _parse_result(self, response, verbose, format):
                 return hdul
             else:
                 # jpg/png formats
+                try:
+                    from PIL import Image
+                except ImportError:  # pragma: no cover
+                    raise ImportError(
+                        "Pillow is required to decode jpg/png responses from hips2fits. "
+                        "Install it with: pip install Pillow"
+                    )
                 bytes = io.BytesIO(bytes_str)
                 im = Image.open(bytes)
                 data = np.asarray(im)
diff --git a/astroquery/hips2fits/tests/test_hips2fits.py b/astroquery/hips2fits/tests/test_hips2fits.py
index 668f60b9b4..5ac489c4b7 100644
--- a/astroquery/hips2fits/tests/test_hips2fits.py
+++ b/astroquery/hips2fits/tests/test_hips2fits.py
@@ -1,4 +1,9 @@
 # Licensed under a 3-clause BSD style license - see LICENSE.rst
+import io
+from unittest.mock import MagicMock
+
+import numpy as np
+import pytest
 from astropy import wcs as astropy_wcs
 from matplotlib.colors import Colormap
 from astropy.coordinates import Angle, Longitude, Latitude
@@ -6,6 +11,41 @@
 
 from ..core import hips2fits
 
+try:
+    from PIL import Image  # noqa: F401
+    HAS_PILLOW = True
+except ImportError:
+    HAS_PILLOW = False
+
+
+class TestHips2fits:
+
+    @pytest.mark.skipif(HAS_PILLOW, reason="Pillow is installed; the missing-Pillow path cannot be exercised")
+    @pytest.mark.parametrize("image_format", ["jpg", "png"])
+    def test_image_format_requires_pillow(self, image_format):
+        mock_response = MagicMock()
+        mock_response.status_code = 200
+        mock_response.content = b'fake_image_bytes'
+
+        with pytest.raises(ImportError, match="Pillow is required"):
+            hips2fits._parse_result(mock_response, verbose=False, format=image_format)
+
+    @pytest.mark.skipif(not HAS_PILLOW, reason="Pillow is required to decode jpg/png responses")
+    @pytest.mark.parametrize("image_format", ["jpg", "png"])
+    def test_image_format_decoded_with_pillow(self, image_format):
+        buffer = io.BytesIO()
+        Image.new('RGB', (4, 3), color=(255, 0, 0)).save(
+            buffer, format='JPEG' if image_format == 'jpg' else 'PNG')
+
+        mock_response = MagicMock()
+        mock_response.status_code = 200
+        mock_response.content = buffer.getvalue()
+
+        data = hips2fits._parse_result(mock_response, verbose=False, format=image_format)
+
+        assert isinstance(data, np.ndarray)
+        assert data.shape == (3, 4, 3)
+
 
 class TestHips2fitsRemote:
 
diff --git a/pyproject.toml b/pyproject.toml
index bbe6c2c6cd..e266b4677e 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -61,6 +61,7 @@ all = [
    "boto3",
    "botocore",
    "regions>=0.5",
+   "Pillow",
 ]
 
 [build-system]