Update README

Author: carlevison

README.md

@@ -1,19 +1,20 @@
-Cloudinary
-==========
+# The Cloudinary SAP Commerce Extension
+
 Cloudinary is a cloud-based service that provides solutions for image and video management, including server or client-side upload, on-the-fly image and video transformations, quick CDN delivery, and a variety of asset management options.
 
-The SAP Commerce Cloudinary Extension provides rich features such as media management, transformations, optimizations and advanced delivery features exposed via the SAP Commerce platform with a plug and play integrated extension.
+SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. The SAP Commerce solution simplifies selling and buying processes on a modern, agile e-commerce platform. 
+
+The SAP Commerce Extension enables you to create rich media experiences on your storefront, whether B2B or B2C, by leveraging Cloudinary's automatic image and video optimization and transformation capabilities, and delivering responsive media through global content delivery networks.
+
+Learn more about the [SAP Commerce Extension](https://cloudinary.com/documentation/sap_commerce_extension_integration).
 
-## Get your Cloudinary account information ######################################################################
-If you don’t have a Cloudinary account, sign up for a [free account](https://cloudinary.com/users/register/free) so you can try out image and video transformations and seamless delivery through CDN.
-Get your cloudname, api_key and api_secret from your Cloudinary account [as described here](https://cloudinary.com/documentation/how_to_integrate_cloudinary#account_details).
+If you don't have a Cloudinary account yet, you can [sign up](https://cloudinary.com/users/register/free) for a free account now.
 
-## Additional resources ##########################################################
+## Additional resources 
 
-Additional resources are available at:
 * [Cloudinary extension in SAP store](https://store.sap.com/dcp/en/product/display-0000059939_live_v1/Cloudinary%20for%20SAP%20Commerce)
-* [Cloudinary Website](https://cloudinary.com)
-* [Cloudinary Documentation](https://cloudinary.com/documentation)
+* [Cloudinary website](https://cloudinary.com)
+* [Cloudinary documentation](https://cloudinary.com/documentation)
 * [Knowledge Base](https://support.cloudinary.com/hc/en-us)
 * [Video transformations documentation](https://cloudinary.com/documentation/video_manipulation_and_delivery)
 * [Image transformations documentation](https://cloudinary.com/documentation/image_transformations)
@@ -24,6 +25,6 @@ Contact us [https://cloudinary.com/contact](https://cloudinary.com/contact).
 
 Stay tuned for updates, tips and tutorials: [Blog](https://cloudinary.com/blog), [Twitter](https://twitter.com/cloudinary), [Facebook](https://www.facebook.com/Cloudinary).
 
-## Join the Community ##########################################################
+## Join the community
 
 Impact the product, hear updates, test drive new features and more! Join [here](https://www.facebook.com/groups/CloudinaryCommunity).