diff --git a/apps/web/app/api/partner-profile/programs/route.ts b/apps/web/app/api/partner-profile/programs/route.ts
index 9054364c819..a4bae0c6139 100644
--- a/apps/web/app/api/partner-profile/programs/route.ts
+++ b/apps/web/app/api/partner-profile/programs/route.ts
@@ -14,8 +14,51 @@ export const GET = withPartnerProfile(async ({ partner, searchParams }) => {
       program: searchParams.includeRewardsDiscounts
         ? {
             include: {
-              rewards: true,
-              discounts: true,
+              rewards: {
+                where: {
+                  OR: [
+                    // program-wide rewards
+                    {
+                      partners: {
+                        none: {},
+                      },
+                    },
+
+                    // partner-specific rewards
+                    {
+                      partners: {
+                        some: {
+                          programEnrollment: {
+                            partnerId: partner.id,
+                          },
+                        },
+                      },
+                    },
+                  ],
+                },
+              },
+
+              discounts: {
+                where: {
+                  OR: [
+                    // program-wide discounts
+                    {
+                      programEnrollments: {
+                        none: {},
+                      },
+                    },
+
+                    // partner-specific discounts
+                    {
+                      programEnrollments: {
+                        some: {
+                          partnerId: partner.id,
+                        },
+                      },
+                    },
+                  ],
+                },
+              },
             },
           }
         : true,
diff --git a/apps/web/app/api/track/click/route.ts b/apps/web/app/api/track/click/route.ts
index aab53cc9177..3c20131f0b4 100644
--- a/apps/web/app/api/track/click/route.ts
+++ b/apps/web/app/api/track/click/route.ts
@@ -120,7 +120,7 @@ export const POST = withAxiom(async (req: AxiomRequest) => {
               workspaceId: cachedLink.projectId,
               skipRatelimit: true,
               ...(referrer && { referrer }),
-              trackConversion: cachedLink.trackConversion,
+              shouldPassClickId: true,
             });
           }
         })(),
diff --git a/apps/web/app/api/track/visit/route.ts b/apps/web/app/api/track/visit/route.ts
index 84fbcd35ed5..133e44187a3 100644
--- a/apps/web/app/api/track/visit/route.ts
+++ b/apps/web/app/api/track/visit/route.ts
@@ -95,7 +95,6 @@ export const POST = withAxiom(async (req: AxiomRequest) => {
             workspaceId: cachedLink.projectId,
             skipRatelimit: true,
             ...(referrer && { referrer }),
-            trackConversion: cachedLink.trackConversion,
           });
         }
       })(),
diff --git a/apps/web/app/partners.dub.co/(apply)/[programSlug]/apply/form.tsx b/apps/web/app/partners.dub.co/(apply)/[programSlug]/apply/form.tsx
index 490855d7d9b..c952e61c7be 100644
--- a/apps/web/app/partners.dub.co/(apply)/[programSlug]/apply/form.tsx
+++ b/apps/web/app/partners.dub.co/(apply)/[programSlug]/apply/form.tsx
@@ -133,7 +133,6 @@ export function ProgramApplicationForm({
       <label>
         <span className="text-sm font-medium text-neutral-800">
           Website / Social media channel
-          <span className="font-normal text-neutral-500"> (optional)</span>
         </span>
         <input
           type="text"
@@ -144,7 +143,9 @@ export function ProgramApplicationForm({
               : "border-neutral-300 text-neutral-900 placeholder-neutral-400 focus:border-[var(--brand)] focus:ring-[var(--brand)]",
           )}
           placeholder="https://example.com"
-          {...register("website")}
+          {...register("website", {
+            required: true,
+          })}
         />
       </label>
 
diff --git a/apps/web/lib/middleware/link.ts b/apps/web/lib/middleware/link.ts
index 6e1b4ffbf4a..d31b999e754 100644
--- a/apps/web/lib/middleware/link.ts
+++ b/apps/web/lib/middleware/link.ts
@@ -167,6 +167,11 @@ export default async function LinkMiddleware(
 
   const url = testUrl || cachedLink.url;
 
+  // we only pass the clickId if:
+  // - trackConversion is enabled
+  // - it's a partner link
+  const shouldPassClickId = trackConversion || isPartnerLink;
+
   // by default, we only index default dub domain links (e.g. dub.sh)
   // everything else is not indexed by default, unless the user has explicitly set it to be indexed
   const shouldIndex = isDubDomain(domain) || doIndex === true;
@@ -244,8 +249,8 @@ export default async function LinkMiddleware(
   const cookieStore = cookies();
   let clickId = cookieStore.get(dubIdCookieName)?.value;
   if (!clickId) {
-    // if trackConversion is enabled, check if clickId is cached in Redis
-    if (trackConversion) {
+    // if we need to pass the clickId, check if clickId is cached in Redis
+    if (shouldPassClickId) {
       const ip = process.env.VERCEL === "1" ? ipAddress(req) : LOCALHOST_IP;
 
       clickId = (await clickCache.get({ domain, key, ip })) || undefined;
@@ -276,7 +281,7 @@ export default async function LinkMiddleware(
         url,
         webhookIds,
         workspaceId,
-        trackConversion,
+        shouldPassClickId,
       }),
     );
 
@@ -297,12 +302,6 @@ export default async function LinkMiddleware(
   const { country } =
     process.env.VERCEL === "1" && req.geo ? req.geo : LOCALHOST_GEO_DATA;
 
-  // we only pass the clickId if:
-  // - trackConversion is enabled
-  // - not a partner link (TODO: add this later) !isPartnerLink
-  // - there is a clickId
-  const shouldPassClickId = trackConversion && clickId;
-
   // rewrite to proxy page (/proxy/[domain]/[key]) if it's a bot and proxy is enabled
   if (isBot && proxy) {
     return createResponseWithCookies(
@@ -330,7 +329,7 @@ export default async function LinkMiddleware(
         url,
         webhookIds,
         workspaceId,
-        trackConversion,
+        shouldPassClickId,
       }),
     );
 
@@ -368,7 +367,7 @@ export default async function LinkMiddleware(
         url,
         webhookIds,
         workspaceId,
-        trackConversion,
+        shouldPassClickId,
       }),
     );
 
@@ -408,7 +407,7 @@ export default async function LinkMiddleware(
         url: ios,
         webhookIds,
         workspaceId,
-        trackConversion,
+        shouldPassClickId,
       }),
     );
 
@@ -442,7 +441,7 @@ export default async function LinkMiddleware(
         url: android,
         webhookIds,
         workspaceId,
-        trackConversion,
+        shouldPassClickId,
       }),
     );
 
@@ -476,7 +475,7 @@ export default async function LinkMiddleware(
         url: geo[country],
         webhookIds,
         workspaceId,
-        trackConversion,
+        shouldPassClickId,
       }),
     );
 
@@ -510,7 +509,7 @@ export default async function LinkMiddleware(
         url,
         webhookIds,
         workspaceId,
-        trackConversion,
+        shouldPassClickId,
       }),
     );
 
@@ -521,7 +520,7 @@ export default async function LinkMiddleware(
             headers: new Headers({
               destination: getFinalUrl(url, {
                 req,
-                clickId: trackConversion ? clickId : undefined,
+                clickId: shouldPassClickId ? clickId : undefined,
               }),
             }),
           },
diff --git a/apps/web/lib/tinybird/record-click.ts b/apps/web/lib/tinybird/record-click.ts
index 9c3de151bd6..109be2de1b2 100644
--- a/apps/web/lib/tinybird/record-click.ts
+++ b/apps/web/lib/tinybird/record-click.ts
@@ -37,7 +37,7 @@ export async function recordClick({
   skipRatelimit,
   timestamp,
   referrer,
-  trackConversion,
+  shouldPassClickId,
 }: {
   req: Request;
   clickId?: string;
@@ -50,7 +50,7 @@ export async function recordClick({
   skipRatelimit?: boolean;
   timestamp?: string;
   referrer?: string;
-  trackConversion?: boolean;
+  shouldPassClickId?: boolean;
 }) {
   if (!clickId) {
     return null;
@@ -165,7 +165,7 @@ export async function recordClick({
 
     // cache the click data for 5 mins
     // we're doing this because ingested click events are not available immediately in Tinybird
-    trackConversion &&
+    shouldPassClickId &&
       redis.set(`clickCache:${clickId}`, clickData, {
         ex: 60 * 5,
       }),
diff --git a/apps/web/tests/redirects/index.test.ts b/apps/web/tests/redirects/index.test.ts
index bc1dea07f7b..4617a3c09b9 100644
--- a/apps/web/tests/redirects/index.test.ts
+++ b/apps/web/tests/redirects/index.test.ts
@@ -55,6 +55,20 @@ describe.runIf(env.CI)("Link Redirects", async () => {
     expect(response.status).toBe(302);
   });
 
+  test("with dub_id and via", async () => {
+    const response = await fetch(`${h.baseUrl}/track-test`, {
+      ...fetchOptions,
+      headers: {},
+    });
+
+    // the location should contain `?dub_id=` query param
+    expect(response.headers.get("location")).toMatch(/dub_id=[a-zA-Z0-9]+/);
+    // the location should contain `?via=track-test` query param
+    expect(response.headers.get("location")).toMatch(/via=track-test/);
+    expect(response.headers.get("x-powered-by")).toBe(poweredBy);
+    expect(response.status).toBe(302);
+  });
+
   test("with dub_client_reference_id", async () => {
     const response = await fetch(`${h.baseUrl}/client_reference_id`, {
       ...fetchOptions,
@@ -167,7 +181,4 @@ describe.runIf(env.CI)("Link Redirects", async () => {
     expect(response.headers.get("x-powered-by")).toBe(poweredBy);
     expect(response.status).toBe(302);
   });
-
-  //  DUMMY test to record a hit on track-test
-  await fetch(`${h.baseUrl}/track-test`);
 });
diff --git a/apps/web/ui/partners/program-card.tsx b/apps/web/ui/partners/program-card.tsx
index 926546e07a8..a6faf84b08c 100644
--- a/apps/web/ui/partners/program-card.tsx
+++ b/apps/web/ui/partners/program-card.tsx
@@ -47,7 +47,7 @@ export function ProgramCard({
   const card = (
     <div
       className={cn(
-        "block flex h-full flex-col justify-between rounded-xl border border-neutral-200 bg-white p-5",
+        "flex h-full flex-col justify-between rounded-xl border border-neutral-200 bg-white p-5",
         clickable && "hover:drop-shadow-card-hover transition-[filter]",
       )}
     >
diff --git a/apps/web/ui/partners/program-invite-card.tsx b/apps/web/ui/partners/program-invite-card.tsx
index 3503dbfc17f..6b68efb972e 100644
--- a/apps/web/ui/partners/program-invite-card.tsx
+++ b/apps/web/ui/partners/program-invite-card.tsx
@@ -33,6 +33,18 @@ export function ProgramInviteCard({
     },
   });
 
+  const reward =
+    program.rewards && program.rewards.length > 0
+      ? program.rewards.find((r) => r.id !== program.defaultRewardId) ||
+        program.rewards[0]
+      : null;
+
+  const discount =
+    program.discounts && program.discounts.length > 0
+      ? program.discounts.find((d) => d.id !== program.defaultDiscountId) ||
+        program.discounts[0]
+      : null;
+
   return (
     <div className="hover:drop-shadow-card-hover relative flex flex-col rounded-xl border border-neutral-200 bg-neutral-50 p-5 transition-[filter]">
       <div className="flex justify-between gap-2">
@@ -57,8 +69,8 @@ export function ProgramInviteCard({
       )}
       <p className="mt-2 text-balance text-xs text-neutral-600">
         <ProgramRewardDescription
-          reward={program.rewards?.[0]}
-          discount={program.discounts?.[0]}
+          reward={reward}
+          discount={discount}
           amountClassName="font-light"
           periodClassName="font-light"
         />