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layout bidder
title Panxo
description Prebid Panxo Bidder Adapter
biddercode panxo
tcfeu_supported true
gvl_id 1527
usp_supported true
coppa_supported true
gpp_supported true
schain_supported true
floors_supported true
fpd_supported true
media_types banner
safeframes_ok true
bidder_supports_deals true
pbjs true
pbs false
prebid_member true
multiformat_supported will-not-bid
ortb_blocking_supported false
sidebarType 1

Before You Begin

The Panxo adapter requires the Panxo RTD Module to be included in your Prebid.js build. The RTD module detects AI-referred traffic and enriches bid requests with classification signals that the adapter needs to participate in the auction.

Please register at app.panxo.com to obtain your siteId (for the RTD module) and propertyKey (for the bid adapter).

Important: Without the Panxo RTD module configured, the adapter will not participate in the auction.

Bid Params

{: .table .table-bordered .table-striped }

Name Scope Description Example Type
propertyKey required Property identifier from Panxo dashboard 'abc123def456' string
floor optional Minimum CPM floor price in USD 0.50 number

Setup Example

Step 1: Build Prebid.js with required modules

Include both panxoRtdProvider and panxoBidAdapter in your Prebid.js build:

gulp build --modules=rtdModule,panxoRtdProvider,panxoBidAdapter,...

Or select both Panxo RTD Module and Panxo on the Prebid Download page.

Step 2: Configure RTD module and ad units

pbjs.setConfig({
    realTimeData: {
        auctionDelay: 300,
        dataProviders: [{
            name: 'panxo',
            waitForIt: true,
            params: {
                siteId: 'your-site-id'
            }
        }]
    }
});

var adUnits = [{
    code: 'banner-ad',
    mediaTypes: {
        banner: {
            sizes: [[300, 250], [728, 90]]
        }
    },
    bids: [{
        bidder: 'panxo',
        params: {
            propertyKey: 'your-property-key'
        }
    }]
}];

First Party Data

This adapter supports First Party Data via ortb2:

  • ortb2.site.* (name, cat, content, keywords, etc.)
  • ortb2.user.* (data, ext)

User Sync

Panxo supports pixel-based user sync:

pbjs.setConfig({
    userSync: {
        filterSettings: {
            pixel: {
                bidders: ['panxo'],
                filter: 'include'
            }
        }
    }
});

Additional Notes

  • Net Revenue: Bids are returned as net revenue.
  • TTL: 300 seconds (5 minutes)
  • Currency: USD
  • Safeframes: Supported
  • Advertiser Domains: Available in bid responses at meta.advertiserDomains