diff --git a/packages/shared/src/components/marketingCta/common.tsx b/packages/shared/src/components/marketingCta/common.tsx
index 8104ac43f47..26673a260e3 100644
--- a/packages/shared/src/components/marketingCta/common.tsx
+++ b/packages/shared/src/components/marketingCta/common.tsx
@@ -6,6 +6,7 @@ import { CardTitle } from '../cards/common/Card';
 import classed from '../../lib/classed';
 import { anchorDefaultRel } from '../../lib/strings';
 import { Pill, PillSize } from '../Pill';
+import { isExtension, isIOSNative, isNullOrUndefined } from '../../lib/func';
 
 export type MarketingCtaFlags = {
   title: string;
@@ -30,13 +31,34 @@ export enum MarketingCtaVariant {
   BriefCard = 'brief_card',
 }
 
+interface MarketingCtaTargets {
+  webapp: boolean;
+  extension: boolean;
+  ios: boolean;
+}
+
 export interface MarketingCta {
   campaignId: string;
   createdAt: Date;
   variant: MarketingCtaVariant;
   flags: MarketingCtaFlags;
+  targets?: MarketingCtaTargets;
 }
 
+const platformToMarketingCtaTarget = (): keyof MarketingCtaTargets => {
+  if (isIOSNative()) {
+    return 'ios';
+  }
+  if (isExtension) {
+    return 'extension';
+  }
+  return 'webapp';
+};
+
+export const isMarketingCtaTarget = (targets: MarketingCtaTargets): boolean =>
+  isNullOrUndefined(targets) ||
+  targets[platformToMarketingCtaTarget()] === true;
+
 type HeaderProps = Pick<MarketingCtaFlags, 'tagText' | 'tagColor'> & {
   onClose?: (e?: React.MouseEvent | React.KeyboardEvent) => void;
   buttonSize?: ButtonSize;
diff --git a/packages/shared/src/hooks/useBoot.ts b/packages/shared/src/hooks/useBoot.ts
index 36b47639748..90fddc59846 100644
--- a/packages/shared/src/hooks/useBoot.ts
+++ b/packages/shared/src/hooks/useBoot.ts
@@ -3,7 +3,10 @@ import { useRouter } from 'next/router';
 import { BOOT_QUERY_KEY } from '../contexts/common';
 import type { Squad } from '../graphql/sources';
 import type { Boot } from '../lib/boot';
-import { MarketingCtaVariant } from '../components/marketingCta/common';
+import {
+  isMarketingCtaTarget,
+  MarketingCtaVariant,
+} from '../components/marketingCta/common';
 import type { MarketingCta } from '../components/marketingCta/common';
 import { CLEAR_MARKETING_CTA_MUTATION } from '../graphql/users';
 import { gqlClient } from '../graphql/common';
@@ -70,6 +73,10 @@ export const useBoot = (): UseBoot => {
       return null;
     }
 
+    if (isMarketingCtaTarget(bootData?.marketingCta?.targets) === false) {
+      return null;
+    }
+
     return bootData?.marketingCta;
   };