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| 1 | +--- |
| 2 | +title: Options |
| 3 | +weight: 1 |
| 4 | +--- |
| 5 | +# Options |
| 6 | + |
| 7 | +- Source: [Dan Koe](https://x.com/thedankoe/status/2010042119121957316) |
| 8 | + |
| 9 | +- Specializing in one skill is almost certain death. |
| 10 | + - Book: Range: Why generalists triumph in a sepcialized world. David Epstein. |
| 11 | +- Your curiosity and love for learning are your advantages in today’s world |
| 12 | +- Tutorial Hell |
| 13 | + - I got my dopamine from feeling smart, but my life didn’t change all that much |
| 14 | + |
| 15 | +## The 3 ingredients of individual success & the death of the expert |
| 16 | +- Three ingredients: Self-education, self-interest, self-sufficiency |
| 17 | +- Self-interest: concern with one’s own interest |
| 18 | + - indulging in short-lived pleasures (cheap dopamine) is usually not your interest, but the interest of corporations that benefit from your mindlessness |
| 19 | + - self-respecting, self-supporting human being who neither sacrifices others to himself nor sacrifices himself to others |
| 20 | +- Self-sufficiency is the refusal to outsource your judgment, learning, and agency |
| 21 | +- If self-education is the engine and self-interest is the compass, self-sufficiency is the foundation that prevents your life direction from being hijacked by another force. |
| 22 | +- they understand that ideas across domains complement each other and create a unique way of viewing the world, which allows them to catch novel ideas from the aether and translate them into market value |
| 23 | +- Your edge lies more in intersection than it does in expertise |
| 24 | +- A person who could learn anything, combine everything, and create what no specialist ever could |
| 25 | + |
| 26 | +## How to turn multiple interests into a lucrative way of life |
| 27 | +- Characteristics of the problem |
| 28 | + - You have multiple interests but feel like you can’t keep learning forever |
| 29 | + - You need to be able to adapt fast because we don’t know what the future of work looks like |
| 30 | +- To make money from your interests, you need other people to become interested in them too -> learn to persuade -> Attention -> Distribution. |
| 31 | + - Every business is a media business now. |
| 32 | +- You need a way for them to pay you |
| 33 | +- You need to become a creator -> Create for yourself. |
| 34 | + - If you can create for your 9-5 job, you can very well create for yourself. |
| 35 | +- Where is the attention? |
| 36 | + - Mostly on social media until the next attention preference platform comes around. |
| 37 | +- Easier to think of social media as a mechanism to get your interests in front of other people |
| 38 | +- Taking notes in public -> Learning in public. |
| 39 | + |
| 40 | +## How to turn yourself into a business |
| 41 | +- Goals -> Brand |
| 42 | + - What do you want out of life? |
| 43 | + - What are you helping people achieve? |
| 44 | +- Knowledge -> Content |
| 45 | + - What are you learning along the way? |
| 46 | + - What is useful for them to know? |
| 47 | +- Process -> Product |
| 48 | + - How did you reach a desirable goal? |
| 49 | + - How can you help them reach it faster? |
| 50 | +- Be you. But in a place where your work can be discovered, followed, and supported. |
| 51 | + |
| 52 | +## Brand is an environment |
| 53 | +- Brand is an environment where people come to transform. |
| 54 | +- Brand is the little world you are inviting others into. |
| 55 | +- You illustrate your worldview, story, and philosophy for life across every single touchpoint. |
| 56 | +- Path |
| 57 | + - Make a list of 5-10 people you respect online. |
| 58 | + - Look at their profile picture, bio, and content. |
| 59 | + - Start formulating what you should do for your own brand, with your own little spin. |
| 60 | + |
| 61 | +## Content is novel perspectives |
| 62 | +- Trust and signal are more important than ever. |
| 63 | +- In my opinion, the guiding light for your content should be to curate the best possible ideas in one place. Your brand is a collection of all the ideas you care about, in your own words, under one account on the internet. |
| 64 | +- Best speakers always have 5-10 of their best arguments or ideas top of mind. |
| 65 | +- The goal of curating ideas to include under your brand should fall at the intersection of: |
| 66 | + - Performance – the ideas have the potential to “do well.” This is the measure of how much other people will care. |
| 67 | + - Excitement – the ideas give you a sense of excitement to write about them. This is the measure of how much you care. |
| 68 | +- Step 1: Build an idea museum |
| 69 | + - Keep a ruthless curation of notes, ideas, and sources of inspiration. |
| 70 | +- Step 2: Curate based on idea density |
| 71 | + - How do you start filling your idea museum? |
| 72 | + - You need 3-5 sources of information that have high idea density. |
| 73 | + - Old or little-known books |
| 74 | + - Curated blogs, accounts, or books |
| 75 | + - The Maxwell Daily Reader |
| 76 | + - Heavy-hitting social accounts |
| 77 | + - I have a list of maybe 5 social accounts that always post great ideas |
| 78 | +- Step 3: Write 1 idea 1000 different ways |
| 79 | + - The idea does a lot of the heavy lifting, but the structure is what makes it engaging, unique, and impactful. |
| 80 | + - First, break down 3 ideas into their structure. |
| 81 | + - Choose 3 posts from your idea museum that resonated with you. Then, try to break down each part of the idea and write why it works. |
| 82 | + - Use AI |
| 83 | + - ``` |
| 84 | + Do a comprehensive analysis on this social post. The overall idea, how the sentences are structured, and choice of words. Analyze why people engage with it, why it works so well, what psychological tactics are being used, and how I can replicate this style step-by-step with my own ideas. |
| 85 | + ``` |
| 86 | + - Second, rewrite 3 ideas with different structures |
| 87 | +
|
| 88 | +## Systems are the new product |
| 89 | +- People don’t want a solution to their problems. |
| 90 | +- They want your solution to their problems. |
| 91 | +
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| 92 | +
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