Add memes to the community guide and fix images (#8268)

* Add memes

* Update image quality

Author: anthonydiscord

developers/game-development/how-to-create-a-community-for-your-game.mdx

@@ -45,11 +45,11 @@ Keeping all of this in mind will help you as you build your server and grow your
 
 In order to start building a community you’ll need to start by creating a new Discord server. If you have an existing playtest or development server, you can modify it to become your community, especially if you’ve already got players in there!
 
-<img src="/images/game-development/how-to-create-a-community-for-your-game/create-server.webp" alt="Discord UI for creating a server" />
+<img src="/images/game-development/how-to-create-a-community-for-your-game/create-server.webp" alt="Discord UI for creating a server" style={{width: "60%", height: "auto"}} />
 
 Once the server exists, enable the **Community** feature in Server Settings. For an in-depth guide into requirements and setup of Community Servers check out our [Enabling Your Community Server guide](https://support.discord.com/hc/en-us/articles/360047132851-Enabling-Your-Community-Server).
 
-<img src="/images/game-development/how-to-create-a-community-for-your-game/community-server.webp" alt="Discord server setting to turn a server into a community server" />
+<img src="/images/game-development/how-to-create-a-community-for-your-game/community-server.webp" alt="Discord server setting to turn a server into a community server" style={{width: "60%", height: "auto"}} />
 
  This unlocks a few tools that matter for a game developer:
 
@@ -58,7 +58,7 @@ Once the server exists, enable the **Community** feature in Server Settings. For
 - **Server Discoverability**: With Community enabled, players can find and join your server through Discord's discovery features. This is how your server shows up when players search for your game.
 - **Server Insights**: Once 500 members join, you get detailed engagement and retention data like weekly communicators, what channels are most used, where people are coming from, and much more. [Read more about server insights here](https://support.discord.com/hc/en-us/articles/360032807371-Server-Insights-FAQ).
 
-<img src="/images/game-development/how-to-create-a-community-for-your-game/server-insights.webp" alt="Insights dashboard for a community server" />
+<img src="/images/game-development/how-to-create-a-community-for-your-game/server-insights.webp" alt="Insights dashboard for a community server" style={{width: "80%", height: "auto"}} />
 
 <Tip>
 
@@ -194,7 +194,7 @@ Keep your onboarding short. Every additional step is a chance for a new member t
 
 To set up Onboarding, go to Server Settings > Onboarding. [Read more about setting up onboarding here](https://support.discord.com/hc/en-us/articles/11074987197975-Community-Onboarding-FAQ).
 
-<img src="/images/game-development/how-to-create-a-community-for-your-game/server-onboarding-settings.webp" alt="Server onboarding settings for a community server" />
+<img src="/images/game-development/how-to-create-a-community-for-your-game/server-onboarding-settings.webp" alt="Server onboarding settings for a community server" style={{width: "80%", height: "auto"}} />
 
 <Tip>
 
@@ -264,7 +264,7 @@ Community Invites are powerful server invites that can automatically assign role
 - **Role assignment**: Automatically gives a member one or more roles the moment they accept an invite. You can create these directly in Discord's UI without any code, or generate them programmatically through the API. Either way, the role sticks even after the invite expires and a user can get the roles even if they’re already in your server.
 - **Targeted invites**: Lets you upload a list of specific Discord user IDs. Only those users can see and accept the invite. This lets you control exactly who gets in, rather than anyone with the link.
 
-<img src="/images/community-invite-ui.webp" alt="Creating a community invite with roles" />
+<img src="/images/community-invite-ui.webp" alt="Creating a community invite with roles" style={{width: "60%", height: "auto"}} />
 
 ### What You Can Do With Them
 
@@ -316,7 +316,7 @@ Your Discord link should be as easy to find as your store page link. Anywhere a
 
 If you’ve implemented the Discord Social SDK, your Rich Presence can include a "Join the Community" button visible to all of a player's Discord friends while they’re in your game. This makes every player a passive advocate for your server to their entire social graph.
 
-<img src="/images/game-development/how-to-get-your-game-seen/rich-presence-buttons.webp" alt="Rich Presence with a button to join the community" />
+<img src="/images/game-development/how-to-get-your-game-seen/rich-presence-buttons.webp" alt="Rich Presence with a button to join the community" style={{width: "60%", height: "auto"}} />
 
 <Card title="How Do I Get My Game Seen?" href="/developers/game-development/how-to-get-your-game-seen" icon={<UserStatusIcon />} horizontal>
     Implement Rich Presence with game details, lobby joining, game launching, and store links
@@ -341,7 +341,7 @@ You don't need to run events constantly, one well-run event per month gives your
 
 Click the Events tab at the top of your server and then Create Event. You can set the event in a stage channel, a voice channel, or at an external link if you're streaming somewhere else. Set a start time, title, write a short description, and publish it. Members will see it in the server and can choose to be notified when it begins. Use your `#announcements` channel to broadcast that you created an event and tag relevant roles that might be interested in it for better visibility.
 
-<img src="/images/game-development/how-to-create-a-community-for-your-game/schedule-event.webp" alt="Scheduling an event for a playtest in a server" />
+<img src="/images/game-development/how-to-create-a-community-for-your-game/schedule-event.webp" alt="Scheduling an event for a playtest in a server" style={{width: "60%", height: "auto"}} />
 
 <Tip>
 
@@ -370,6 +370,34 @@ The difference between a community that thrives and one that quietly fades comes
 
 ---
 
+## Lean Into Memes and Shareable Content
+
+The most memorable communities develop their own culture, inside jokes, shared references, and memes. This can't be created artificially, your players need to latch onto something in your game that resonates with them and then build on it. Your role is to recognize when they're having fun and help aplify it. Don't attempt to force trendy memes into your community. Pay attention to the language, reactions, and jokes your players are creating and have fun with it.
+
+### Custom Emojis and Stickers
+
+[Custom emoji](https://support.discord.com/hc/en-us/articles/360036479811-How-to-Add-Custom-Emojis-on-Discord) and stickers are how your community builds a visual language unique to your game. Players carry them across Discord expanding your game's culture into every server they share them in. When populating your emoji and sticker slots, consider:
+
+- **In-game characters and icons**: A character that shows up at the worst time, a rough status effect, or the comedic relief of the party.
+- **Community moments**: A recurring joke in your server, a big community moment, or even a release flop can all be turned into a sharable visual. Poking fun at yourself can also ease community unrest towards a situation like server issues.
+- **Fan-submitted designs**: Did a player create a funny reaction or piece of fan art? Turning it into a sticker may get other players to make art and creates a feeling of recognition for the original creator.
+
+<Tip>
+
+Discord unlocks more emoji and sticker slots as your server gets boosted.
+
+</Tip>
+
+### Soundboards
+
+[Soundboards](https://support.discord.com/hc/en-us/articles/12612888127767-Discord-Soundboard-Guide-Using-Adding-and-Managing-Sounds) let members play short audio clips audible to everyone in a voice channel. They're a fun way to bring inside jokes to your voice calls if your community has active voice channels. Consider adding:
+
+- **Sound effects from your game**: An explosion, game over sound, or level complete jingle can be a fun way for players to add humor to their calls.
+- **Character voice lines**: A character's catchphrase, a funny line of dialogue taken out of context, or a badly voice acted line are all great options for a memorable audio clip.
+- **Recognizing community**: If a streamer or server regular has a running audio joke, adding it to the soundboard with their permission is a great way to recognize them.
+
+---
+
 ## A Bridge Between Your Game and Discord
 
 Your server and your game don't have to exist independent of each other. Using a Discord bot, you can connect your game and Discord community together giving you the ability to: