diff --git a/src/htmlEnvHook.ts b/src/htmlEnvHook.ts
new file mode 100644
index 0000000..2d44d82
--- /dev/null
+++ b/src/htmlEnvHook.ts
@@ -0,0 +1,48 @@
+import path from 'path'
+import { IndexHtmlTransformHook,  normalizePath,  ResolvedConfig, resolveEnvPrefix } from "vite"
+
+/**
+ * Support `%ENV_NAME%` syntax in html files
+ * @description Taken from vite/src/node/plugins/html.ts
+ * @link https://github.com/vitejs/vite/blob/c9e086d35ac35ee1c6d85d48369e8a67a2ba6bfe/packages/vite/src/node/plugins/html.ts#L1194
+ */
+export default function htmlEnvHook(config: ResolvedConfig): IndexHtmlTransformHook {
+  const pattern = /%(\S+?)%/g
+  const envPrefix = resolveEnvPrefix({ envPrefix: config.envPrefix })
+  const env: Record<string, any> = { ...config.env }
+
+  // account for user env defines
+  for (const key in config.define) {
+    if (key.startsWith(`import.meta.env.`)) {
+      const val = config.define[key]
+      if (typeof val === 'string') {
+        try {
+          const parsed = JSON.parse(val)
+          env[key.slice(16)] = typeof parsed === 'string' ? parsed : val
+        } catch {
+          env[key.slice(16)] = val
+        }
+      } else {
+        env[key.slice(16)] = JSON.stringify(val)
+      }
+    }
+  }
+  return (html, ctx) => {
+    return html.replace(pattern, (text, key) => {
+      if (key in env) {
+        return env[key]
+      } else {
+        if (envPrefix.some((prefix) => key.startsWith(prefix))) {
+          const relativeHtml = normalizePath(
+            path.relative(config.root, ctx.filename),
+          )
+          config.logger.warn(
+            `(!) ${text} is not defined in env variables found in /${relativeHtml}. Is the variable mistyped?`,
+          )
+        }
+
+        return text
+      }
+    })
+  }
+}
\ No newline at end of file
diff --git a/src/index.ts b/src/index.ts
index bae7437..0caeac2 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -1,6 +1,7 @@
-import { normalizePath, Plugin, ResolvedConfig } from 'vite';
+import { IndexHtmlTransformContext, normalizePath, Plugin, ResolvedConfig } from 'vite';
 import path from 'path';
 import fs from 'fs';
+import htmlEnvHook from './htmlEnvHook';
 
 const attrNameExpr = '[a-z0-9_-]+';
 const attrDataExpr = '[^"]*';
@@ -35,11 +36,14 @@ function injectHTML(pluginConfig?: InjectHTMLConfig): Plugin {
 
 	const fileList = new Set<string>();
 
-	async function renderSnippets(code: string, codePath: string) {
+	async function renderSnippets(code: string, ctx: IndexHtmlTransformContext) {
 		if (!config) {
 			return code;
 		}
 
+		const replaceHtmlEnv = htmlEnvHook(config);
+		code = (await replaceHtmlEnv(code, ctx)) as string;
+		const codePath = ctx.path;
 		const matches = code.matchAll(tagMatcher);
 
 		for (const match of matches) {
@@ -138,14 +142,10 @@ function injectHTML(pluginConfig?: InjectHTMLConfig): Plugin {
 		},
 		transformIndexHtml: {
 			enforce: 'pre',
-			transform(html, ctx) {
-				return renderSnippets(html, ctx.path);
-			},
+			transform: renderSnippets,
 			// ^ Keeping for Vite below version 4.0.0
 			order: 'pre',
-			handler(html, ctx) {
-				return renderSnippets(html, ctx.path);
-			},
+			handler: renderSnippets,
 		},
 	};
 }