diff --git a/tests/benchmarks/test_noise.py b/tests/benchmarks/test_noise.py
index f5ff01d3..0df3fbc3 100644
--- a/tests/benchmarks/test_noise.py
+++ b/tests/benchmarks/test_noise.py
@@ -8,6 +8,12 @@
 import pytest_asyncio
 from pytest_codspeed import BenchmarkFixture  # type: ignore[import-untyped]
 
+from aioesphomeapi._frame_helper.base import (
+    MAX_EXPLANATION_LEN,
+    MAX_MAC_LEN,
+    MAX_NAME_LEN,
+    safe_label_str,
+)
 from aioesphomeapi._frame_helper.noise_encryption import EncryptCipher
 from aioesphomeapi._frame_helper.packets import make_noise_packets
 
@@ -214,3 +220,90 @@ def _drop(data: Iterable[bytes]) -> None:
     def write_packets() -> None:
         for _ in range(100):
             helper.write_packets(packets, False)
+
+
+async def test_noise_hello_parse(benchmark: BenchmarkFixture) -> None:
+    """Benchmark the noise hello parse path (name + mac sanitize)."""
+    noise_psk = "QRTIErOb/fcE9Ukd/5qA3RGYMn0Y+p06U58SCtOXvPc="
+
+    def _drop(data: Iterable[bytes]) -> None:
+        """Skip the actual write so we measure only the parse path."""
+
+    hello_pkt = _make_noise_hello_pkt(b"\x01servicetest\0aabbccddeeff\0")
+
+    @benchmark
+    def parse_hello_packets() -> None:
+        for _ in range(20):
+            connection, _ = _make_mock_connection()
+            helper = MockAPINoiseFrameHelper(
+                connection=connection,
+                noise_psk=noise_psk,
+                expected_name=None,
+                expected_mac=None,
+                client_info="my client",
+                log_name="test",
+                writer=_drop,
+            )
+            mock_data_received(helper, hello_pkt)
+            helper.close()
+
+
+async def test_noise_handshake_reject_parse(benchmark: BenchmarkFixture) -> None:
+    """Benchmark the handshake-reject parse path (explanation sanitize)."""
+    noise_psk = "QRTIErOb/fcE9Ukd/5qA3RGYMn0Y+p06U58SCtOXvPc="
+
+    def _drop(data: Iterable[bytes]) -> None:
+        """Skip the actual write so we measure only the parse path."""
+
+    hello_pkt = _make_noise_hello_pkt(b"\x01servicetest\0aabbccddeeff\0")
+
+    # Inner first byte != 0x00 routes _handle_handshake into
+    # _error_on_incorrect_preamble.
+    explanation = b"boom\r\nFAKE LOG\x1b[31mreason text"
+    reject_inner = b"\x01" + explanation
+    reject_header = bytes(
+        (0x01, (len(reject_inner) >> 8) & 0xFF, len(reject_inner) & 0xFF)
+    )
+    reject_frame = reject_header + reject_inner
+
+    @benchmark
+    def parse_reject_packets() -> None:
+        for _ in range(20):
+            connection, _ = _make_mock_connection()
+            helper = MockAPINoiseFrameHelper(
+                connection=connection,
+                noise_psk=noise_psk,
+                expected_name=None,
+                expected_mac=None,
+                client_info="my client",
+                log_name="test",
+                writer=_drop,
+            )
+            mock_data_received(helper, hello_pkt)
+            mock_data_received(helper, reject_frame)
+            helper.close()
+
+
+_SAFE_LABEL_CASES = [
+    ("name", "servicetest", MAX_NAME_LEN),
+    ("name_noisy", "service\r\ntest\x1b[31m", MAX_NAME_LEN),
+    ("mac", "aabbccddeeff", MAX_MAC_LEN),
+    ("explanation", "Handshake MAC failure", MAX_EXPLANATION_LEN),
+    ("explanation_noisy", "Handshake\r\nMAC\x1b[31m failure", MAX_EXPLANATION_LEN),
+]
+
+
+@pytest.mark.parametrize(
+    ("label", "raw", "limit"),
+    _SAFE_LABEL_CASES,
+    ids=[case[0] for case in _SAFE_LABEL_CASES],
+)
+def test_safe_label_str_throughput(
+    benchmark: BenchmarkFixture, label: str, raw: str, limit: int
+) -> None:
+    """Throughput benchmark for `safe_label_str` (printable filter + cap)."""
+
+    @benchmark
+    def run_safe_label_str() -> None:
+        for _ in range(1000):
+            safe_label_str(raw, limit)